Zewa Tringle – Hungarian winner at the Global Awards

By: Kátai Ildikó Date: 2021. 04. 29. 18:50

Winners, gold medalists of the local competitions of POPAI and Shop! chapters compete for the Shop! Global Awards, considered the “Oscars” of the POP profession, which is why it is a great recognition that the Student design Category award goes to Hungary.

Magyar győztes

This year Shop! announced the winners the third-time the Student Design Awards category, which was again won by a Hungarian student. The Zewa Tringle project and its designer Dávid Gál, product design student of master instructor András varga at BME, can be celebrated by the Hungarian Marketing at Retail profession.

Tom Sullivan

Sustainable display

Student támogatók

POPAI Student Design Awards 2020 student display competition was organized by POPAI Hungary in cooperation with Zewa as theme sponsor and the main sponsor of SPAR Group. The 4 winners of the competition could enter the Shop! Global Awards, where only national winners can enter from all over the world.

This year students could choose from two topics: hygiene and sustainability. Dávid Gál chose the latest.

„The picture that comes to the mind of an average customer when they hear the word „eco-friendly” or „sustainable” is rarely a premium quality plastic, glowing display that advertises one use only hygiene products, but that’s exactly the case with my design and it’s for a good reason „ says Dávid Gál.

The main principle of the design is to achive sustainability through the use of reusable and recyclable materials, that has low pollutant emission production and in addition create a display, that is attractive for the customers, who care about their loved-ones and the Earth too.

Tringle – a system of triangles

Gál Dávid

The whole structure consists only the base triangle shape and 5 types of connecting parts, that can be easily mass productioned cost efficiently by injection molding. The logistics and the transport are also the strength of this idea, because the triangles can be arranged in a flat pattern, making the use of space highly efficient, thus reducing the CO2 reduction and saving financial ressources for the company.

„I created a modular system from a single triangule shaped repeating part, so the display can be assembled and reassembled in various shapes (depending on a new product, season, campaign or the brand), but I will describe only one construction in detail, that is made specially for ZEWA Softis paper tissues.” emphasizes the winner.

The transparent parts make the structure feel airy, clean and premium quality and the graphic design supports the feel of care and hygene, which are the main messages of ZEWA. The display has slightly sticking out shelves, that offers the product for the customers and makes the accessibility easy for everyone. Behind the cardboard layer, there is a LED strip that lights up the inside of the display, highlighting the products (strictly speaking LED strips aren’t fully sustainable, but the stunning effect of light scattering inside of the crystal clear plastic and the low energy need compansates the negative effects).

Materials and design

Tringle szemből

Besides the paper layer with the graphics printed on it and the LED strip, the whole display is made from Polylactic Acid (PLA), which is derived from renewable resources like corn starch or sugar cane. PLA is biodegradable, reusable and has mechanical characteristics similar to polypropylene and polyethylene. This means, after several months of use if some pieces break or have too much scratch marks, we can grind it down and use it again as a raw material.

The other main advantage of this design, that it can be reused multiple times, for multiple products or campaigns by assembling it in a different shape and simply reprinting a new suitable graphic design, that is attached to the structure in a modular way, so it supports almost limitless shapes and sizes of paper. Truly the imagination is the limit of the possibilities.

Those customers, who are curious about the purpose and background of the display, can scan the QR code on the side of the display, and learn more about Tringle on a dedicated website.

Related news