Walmart e-commerce expansion

The merchants joining the platform by March 31 this year who want to sell through Walmart’s online marketplace will also get an expedited application review to quickly get their goods posted on Walmart.com, per the release by Jeff Clementz, Senior Vice President, Walmart Marketplace on 24. Feb. 2021.

Joining webshops

fter reporting 79% growth in e-commerce sale in the past year, Walmart’s partnership with BigCommerce signals a heavy push towards growing its online presence and crowd of third-party sellers. In recent years, Walmart has steadily built alternative revenue streams. Walmart’s head-on competition with Amazon means that it is increasingly making moves beyond brick-and-mortar retail.

BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. As a leading open SaaS solution, BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2B and B2C companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony, Vodafone and Woolrich. Headquartered in Austin, BigCommerce has offices in San Francisco, Sydney and London.

With this partnership, BigCommerce will automatically sync all products with Walmart.com so that sellers can manage their orders in one central location, making it easier to track orders, inventory and fulfillment.

BigCommerce merchants will also have the chance to choose their tech stack. They will have access to a network of complementary partners like CedCommerce, Codisto Channel Cloud and Feedonomics to guide them through their order, advertising and fulfillment needs.

Logistics for third-party merchants

A year ago, the retailer began the rollout out of Walmart Fulfillment Services for its third-party marketplace merchants, offering storage, picking, packing, two-day shipping, returns and customer service operations.

Walmart also teamed up with Shopify last June to bring 1,200 third-party sellers to its marketplace by the end of the year. Shopify merchants won’t pay to list their products on Walmart.com, but once they make a sale, the retailer will charge a “referral fee.”

While Walmart doesn’t outline how much it makes from its other business ventures, Amazon’s net sales through third-party commission, fulfillment and shipping fees nearly doubled since 2018. Amazon’s third-party seller services account for 20.8% or $80.5 billion of its net sales in the fiscal year 2020.

However, Walmart’s e-commerce results over the past year displayed tremendous growth, due in part to the demand for contactless fulfillment. Walmart.com now has over 120 million unique consumers each month, according to the statement.