Back to business with PLMA

The event was rescheduled three times last year until it was finally held online. The target date was May this year, but due to the provisions related to the pandemic, it shifted to the second half of the year, the last month.

Increased anticipation

“We are very excited to return to holding an in-person trade show in 2021, even if it is later than originally planned”, said Peggy Davies, president of PLMA. “The PLMA team and its partners are fully motivated and eager to welcome the trade back to business in Amsterdam.”

According to PLMA, the show’s physical configuration and safety policies are being organised as consistent with all COVID-19 government regulations and protocols: Extra-wide aisles, hygiene toolkits on stands, safe catering and stand design setups, are some of the measures to be expected. “The show floor will be adapted to the new social distancing rules whilst maximising all available space to provide the best possible in-person experience”, explained Peggy Davies.

Private label meeting point

For more than 35 years, PLMA’s “World of Private Label” has been the world’s largest trade event dedicated to private label, presenting large numbers of expert member manufacturers, and welcoming retail and wholesale buyers from all over the world.

The last event was in 21-22 May 2019, where 2.700 companies from 70 countries were exhibiting at the RAI in Amsterdam introducing their product range and innovations. Visitors totalled 15.000 from 120 countries among them retailers, wholesalers, mass merchants, export and import companies, distributors, agents, sellers, manufacturers, design and packaging experts.

Founded in 1979, PLMA includes members that range from multinational corporations to small and medium sized companies. With executive offices in New York, an International Council office in Amsterdam and representatives across the globe, PLMA provides services to more than 4,500 members worldwide. PLMA presented its first trade show in the United States in 1980, its first trade show in Europe in 1986 and its first trade show in Asia in 1994.