News and articles

Marche S1 is Austria's Best Restplace

The restplace was open last November, but according to German ADAC it is Europe 2th best restplace.  Before the summer season ADAD, the German Car Club, spyed 65 restpalces in...

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Hungarians consumpt less biscuit

Last year 27 tons of biscuit were sold in Hungary, it is deep by the European Average. Only Greeks, Czechs and Slovakians eat less biscuits as we.   Hungarians eat...

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30 billion dollars a year agricultural investment needed

The UN's Food and Agriculture Organization said 30 billion dollars (19 billion euros) will be needed every year until 2050 to stave off world hunger. Soaring food prices may reverse...

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Nutritek Profit up 17 pct

Nutrinvestholding, the listed arm of Russian baby food maker Nutritek Group, boosted net profit by 17 percent to $26 million in the year ended March 31, 2008. Nutritek's revenue rose...

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East-European hotels have surpassing revenues

According to Smith Travel Research global report the Revenue per available room is the highest, 86.89 euros is East-Europe.  It was an 11.4% RevPar increase in East-Europe, also the average...

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Payable household goods in Hungary

According to Eurostat and OECD common research the electric equipments and household goods are several % less in Hungary than the European average.   Within the framework of the European...

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Tesco, Asda Cut More Prices

Tesco PLC and Asda Group Ltd., the U.K.'s two biggest supermarket chains announced another round of major price cuts amid intense competition.   Tesco will cut prices on 3,000 products...

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Hungarian Beer Market grow in value by 6% and in volume by 1%

Between June 2007 and Mai 2008 4 million hectoliter beer were sold in Hungary, it was a summe in value HUF 110 billion.  According to Nielsen Research retail index 1...

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HUF 500 million marketing budget for Arena Plaza

After a weak start the mall is now on the top, the revenues increased by 15-20% to HUF 18 billion. According to DTZ, operator of Arena Plaza, the total marketing...

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Expectations improved significantly

In June the seasonally adjusted Business Confidence Index of GKI remained essentially unchanged, but the expectations of consumers improved significantly and reached highs that haven’t been seen for two years....

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Star chef in Budapest

Léa Linster, the only female winner of Bocuse d’Or so far, visited Budapest on 19-20. May upon an invitation by National Association of Gastronomy and Vilmos Kreil. Her master course...

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NESPRESSO coffee machines in retail chains

In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...

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Ice tea added to Natur Pur product line

Spar Magyarország launched a bio ice tea product line at the end of May. Natur Pur Bio ice teas in 1 litre size are available in four flavours. Sales of...

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Foreign trade of agricultural products with question marks

According to KSH data, our agricultural export expanded almost twice as dynamically as overall export in 2007, achieving record breaking revenues of more than EUR 4.8 billion. Imports totalling EUR...

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Ristorante Rustica Borharapó

Rustica in Siófok is special in more than one regard. The history of the building goes back two centuries. It is also quite unusual for a restaurant around lake Balaton...

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More money spent in Hungary by foreigners

The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...

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Packaging in three steps – part 2: The letter

This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...

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Theodora Kékkúti és Theodora Kereki természetes ásványvizek

The appearance of Theodora Kékkúti and Theodora Kereki mineral waters has been modernised but their sizes and quality remain unchanged....

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Pöttyös retro

A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....

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Revolution in self service

According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...

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Lifestyle magazine by SPAR

SPAR launched a lifestyle magazine under the title Harmónia on 22. May. Experts working for SPAR .will provide useful advice for readers on various subjects, including bio food, mineral water,...

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National shop windows

Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...

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Feeling diner

All basic design elements of the typical American fast food restaurants of the 1930’s can be seen in the new Feeling diner, located in Király utca. We can also find...

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Fewer hotel guests outside Budapest

The occupancy rate for 3.4 and 5 star hotels was 50 per cent in the first four months of the year. Gross room revenues were up by 6 per cent,...

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Gyõri JóReggelt! KoleKontroll 50 g

The brand new member of the Győri JóReggelt product line represents a brand new value:it is intended for „cholesterol-conscious” consumers....

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SOLE Classico Trappista, Edámi és Oázis füstölt, darabolt, egalizált sajtok 180 g-os kiszerelésben, valamint Trappista 350 g-os kiszerelésben

In addition to SOLE Classico and Oázis sliced cheese products, these cheese types will also be available in whole, in practical, easy to open packaging from June 2008....

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New image for Kométa

Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....

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IBM fights queues

IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...

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Bottled responsibility

Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...

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Region marketing

Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...

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