The brand value of consumer goods has increased

By: trademagazin Date: 2009. 11. 05. 00:04

Europe's most valuable brand is the world's largest mobile operator company, the Finnish Nokia, the second is the French luxury manufacturer the LVMH group, while the third is the Belgian beer brewery Inbev group.

Europe's most valuable brands are:
1. Nokia (35.22 billion euros)
2. LVMH (32.36 billion euros)
3. InBev (26.92 billion euros)
4. Vodafone (23.79 billion euros)
5. Unilever (22.83 billion euros)
6. Telefonica (22.13 billion euros)
7. Mercedes (19.39 billion euros)
8. Deutsche Telekom (19.01 billion euros)
9. BMW (18.76 billion euros)
10. SAB Miller (18.35 billion euros)
According to Gerhard Hrebicek, director of the European Brand Institute, the crisis strongly affects European financial service providers and car brands. In contrast, the brand value of consumer products has increased.