News and articles

‘It is ending precisely now…’ (Part 5)

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

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It is cheaper at home

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

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The main prize of Olympos’ consumer promotion was drawn

Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...

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Coop – Cipó-Ház in Szolnok

Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...

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Herz products resurface on the shelves

Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...

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They are training guests

András Réz’s Werk Academy will start a culinary programme: those participating in the nearly 100-hour course will learn the basics of domestic and international gastronomy, together with the latest trends...

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A few pretzels and the trend will reach us

At the end of spring a National Pretzel Day was organised in the United States and in the following months gastroblogs and culinary magazines started writing about this ‘cake’, imported...

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NESCAFÉ 3in1 Classic

The market leading coffee specialty is now available in new packaging and was made using a new recipe....

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Autumn foot marketing from Scholl

Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...

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Hungarians are rather optimistic: more of us see a way out of the crisis than last year

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

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Nescafé Plan: for sustainable coffee growing

At the end of August Nestlé’s Nescafé Plan programme started in Mexico City. Measures of the project show Nestlé’s committment on coffee farming, production and consumption. As part of the...

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Online sale at Praktiker

Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...

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HOVENTA 2010 – Food, accommodation and the 21st century

HOVENTA will be organised on 19-22 October and present the challenges and solutions of the present and the future, in the fields of food and accommodation. HUNGEXPO organises the event...

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Professional coffee at home

In the United States McDonald’s units sold an average of 53 coffees per day last June – this June this number plunged to 24. At the sae time 82 frappés...

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Watermelon for individualists

In the United States seedless watermelons already appeared in the 1980s and became so popular that today only 20 percent of watermelons consumed in the US contain seeds. The next...

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Air Wick Touch of Luxury Collection

Air Wick brand’s new winter portfolio....

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Batteries with elementary power

Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...

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The turnover of retail chains’ private label products amounts to 165 billion forints in six months

In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...

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Special orange-cake Milli Mia Cream Curd for the autumn months

From 1 September a special orange-cake Curd Cream version of the Milli Mia dessert range is available in shops for 10 weeks. Curd Cream is the most popular product in...

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New CEO at Tetra Pak Duna

At the end of August Tetra Pak appointed a new CEO for its Duna Region (Hungary, Czech Republic, Austria and Slovakia). Eric Schmid will fill the position at the market...

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Levente Szalai, Hungexpo “Changes in terms of content”

– What were your ideas when starting to organise Hoventa on your own? – We set up a different concept than the one used before, a part of which was...

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Zagat’s fast food restaurant ranking

Zagat’s ranking of fast food restaurants was published in August, after the opinions of more than 6,500 testers were collected. They rated them on a 30-point scale. Subway performed the...

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Spider monkeys instead of gorillas

In the past couple of years even the smallest sales details were decided in Wal-Mart’s headquarters. The recession changed everything, consumer demand has become much more diverse. As Doug Stephens...

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Cerbona

Healthy ingredients and indulging, harmonic flavours....

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Food products are expensive, but they slow down inflation

Inflation pressure eased a bit in July, as KSH reported a monthly consumer price increase of 0.1 percent. The price of cooking oil fell by 8.3 percent, but pork prices...

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Foreign markets – the Balkans States Volume sales are shrinking in many countries

Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...

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Gérard Depardieu promoted his own wine at the Hogatec fair

Gérard Depardieu, the world-famous actor appeared as a businessman at the Hogatec, the catering trade fair in Düsseldorf. He presented his own wine at the stand of Metro group. 403...

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We still love sweet wine

Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...

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GfK: the steps towards Hungarian health economy have failed

The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...

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This year dynamic growth of world trade is expected

The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...

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