News and articles
‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...
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It is cheaper at home
Date: 2010-09-22 08:00:00
The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...
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The main prize of Olympos’ consumer promotion was drawn
Date: 2010-09-22 08:00:00
Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...
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Coop – Cipó-Ház in Szolnok
Date: 2010-09-22 08:00:00
Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...
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Herz products resurface on the shelves
Date: 2010-09-22 08:00:00
Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...
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They are training guests
Date: 2010-09-22 08:00:00
András Réz’s Werk Academy will start a culinary programme: those participating in the nearly 100-hour course will learn the basics of domestic and international gastronomy, together with the latest trends...
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A few pretzels and the trend will reach us
Date: 2010-09-22 08:00:00
At the end of spring a National Pretzel Day was organised in the United States and in the following months gastroblogs and culinary magazines started writing about this ‘cake’, imported...
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NESCAFÉ 3in1 Classic
Date: 2010-09-22 08:00:00
The market leading coffee specialty is now available in new packaging and was made using a new recipe....
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Autumn foot marketing from Scholl
Date: 2010-09-22 08:00:00
Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...
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Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00
According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...
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Nescafé Plan: for sustainable coffee growing
Date: 2010-09-22 08:00:00
At the end of August Nestlé’s Nescafé Plan programme started in Mexico City. Measures of the project show Nestlé’s committment on coffee farming, production and consumption. As part of the...
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Online sale at Praktiker
Date: 2010-09-22 08:00:00
Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...
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HOVENTA 2010 – Food, accommodation and the 21st century
Date: 2010-09-22 08:00:00
HOVENTA will be organised on 19-22 October and present the challenges and solutions of the present and the future, in the fields of food and accommodation. HUNGEXPO organises the event...
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Professional coffee at home
Date: 2010-09-22 08:00:00
In the United States McDonald’s units sold an average of 53 coffees per day last June – this June this number plunged to 24. At the sae time 82 frappés...
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Watermelon for individualists
Date: 2010-09-22 08:00:00
In the United States seedless watermelons already appeared in the 1980s and became so popular that today only 20 percent of watermelons consumed in the US contain seeds. The next...
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Air Wick Touch of Luxury Collection
Date: 2010-09-22 08:00:00
Air Wick brand’s new winter portfolio....
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Batteries with elementary power
Date: 2010-09-22 08:00:00
Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...
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The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00
In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...
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Special orange-cake Milli Mia Cream Curd for the autumn months
Date: 2010-09-22 08:00:00
From 1 September a special orange-cake Curd Cream version of the Milli Mia dessert range is available in shops for 10 weeks. Curd Cream is the most popular product in...
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New CEO at Tetra Pak Duna
Date: 2010-09-22 08:00:00
At the end of August Tetra Pak appointed a new CEO for its Duna Region (Hungary, Czech Republic, Austria and Slovakia). Eric Schmid will fill the position at the market...
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Levente Szalai, Hungexpo
“Changes in terms of content”
Date: 2010-09-22 08:00:00
– What were your ideas when starting to organise Hoventa on your own? – We set up a different concept than the one used before, a part of which was...
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Zagat’s fast food restaurant ranking
Date: 2010-09-22 08:00:00
Zagat’s ranking of fast food restaurants was published in August, after the opinions of more than 6,500 testers were collected. They rated them on a 30-point scale. Subway performed the...
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Spider monkeys instead of gorillas
Date: 2010-09-22 08:00:00
In the past couple of years even the smallest sales details were decided in Wal-Mart’s headquarters. The recession changed everything, consumer demand has become much more diverse. As Doug Stephens...
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Food products are expensive, but they slow down inflation
Date: 2010-09-22 08:00:00
Inflation pressure eased a bit in July, as KSH reported a monthly consumer price increase of 0.1 percent. The price of cooking oil fell by 8.3 percent, but pork prices...
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Foreign markets – the Balkans States Volume sales are shrinking in many countries
Date: 2010-09-22 08:00:00
Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...
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Gérard Depardieu promoted his own wine at the Hogatec fair
Date: 2010-09-22 00:04:01
Gérard Depardieu, the world-famous actor appeared as a businessman at the Hogatec, the catering trade fair in Düsseldorf. He presented his own wine at the stand of Metro group. 403...
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We still love sweet wine
Date: 2010-09-22 00:02:55
Each year, an average of 30-32 liters of wine we drink, we love sweet wines more. The premium drinks are mainly purchased as a gift – it was found out...
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GfK: the steps towards Hungarian health economy have failed
Date: 2010-09-22 00:01:59
The researchers of the global trends, increasingly agree, that health economy will be the engine of the post-crisis growth and the new world order. Experiencing the difficulties of the system,...
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This year dynamic growth of world trade is expected
Date: 2010-09-22 00:01:08
The World Trade Organization (WTO) revised upwards its growth forecast of this year's world trade turnover: growth this year will be a 13.5 percent instead of the 10 percent forecasts...
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