News and articles

Exhibition about the ”soul” of chocolate

125-year old Côte d’Or paid tribute to chocolate by organising a special exhibition in Millenáris Park on 11-13 September. The interactive exhibition was implemented by the marketing team of Kraft...

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More cooking done at home is both an opportunity and a challenge for pasta

Average price on the pasta market has been stagnating since 2008 and private labels have achieved a 45 percent market share. Import is not significant and egg-content is practically unchanged....

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Cattle sent to the slaughter

Agricultural Eonomics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their latest market report reveals that decrease in the production price of domestic slaughter...

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Nosztalgia étcsokoládés vajkaramellás szaloncukor

The dark-chocolate coated, soft, new Nosztalgia butter-caramel fondant candy will be a Christmas favourite with both young and old....

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They offer a key to the Chinese market

Hungarian SMEs are given a great chance by the European Commission and the Chinese government: they decided to continue the Managers Exchange and Training Programme. Application deadline for the 5th...

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Event about DMS

Onlinet, a Cisco partner organises a two-week series of events about Digital Media Signage, one of the most dynamically developing fields of POS advertising. According to ABI Research, in 2009...

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We buy pasta more frequently

The volume of pasta bought per household increased moderately in January-June 2009, reveals GfK Hungária’s ConsumerScan. Fewer households bought pasta, sales still improved by 2 percent. 80 percent of households...

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Optimistic report on the economic perspectives of the near future

Summer data indicate a moderate improvement in the situation of the world economy and Hungary: the most painful part of the crisis is over. However, the extent and length of...

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BIO POWER Energy Drink

Most ingredients of the new BIO POWER Energy Drink are high quality organic base material, originating from ecologically controlled farms....

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Wider range of services on Auchan’s website

Auchan Magyarország Kft.’s website (www.auchan.hu) has been revamped. Shoppers can now create their own profiles, which the system recognizes and only shows promotions in their favourite stores. It is easy...

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Where producer brands are strong

In the 60 household chemicals and cosmetics categories measured by Nielsen, private labels represented 17 percent of retail turnover, in terms of value in the first six months of 2008....

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Gift packages: old brands and new concepts

Most producers agree that in volume sales last year’s level is achievable, producers do not prepare with crisis-packages but with beautiful and eye-pleasing offers. Unilever Magyarország Kft. was the number...

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Payment deadline may become longer

In Central and Eastern Europe the number of companies whose credit ratings dropped kept increasing in the past few years – says Zoltán Dercze, managing director of Coface Hungary. 45...

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Trüffel hagyománydoboz

Well-known and popular Truffles are now available in several channels in the decor box selection....

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GfK Hungária is 20 years old

GfK Hungária was founded in 1989 by GfK’s Austrian affiliate, Fessel-GfK. Back than the company employed less than ten people, now it employs ten times more and its sales turnover...

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Ownership concentration at Reál

Ownership concentration deepens at Reál Hungária Élelmiszer Kft.: Alaszka Kft. from Debrecen bought a 100 percent share in Élésker Kft. of Gyula. Élésker has 21 stores in 7 towns of...

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Only LCD and plasma televisions achieved growth

In the first half of the year, the market of consumer electronics contracted by 25 percent in both value and volume, compared to the same period last year – finds...

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Retail turnover on the increase in Belgium.

According to an estimate by Eurostat, the volume of retail turnover continued to decline in July 2009: by 0.9 percent in the EU-27 and by 1.8 percent in the eurozone,...

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Győri Édes Zabfalatok csokis

New chocolate Zabfalatok unite the product advantages of Zabfalatok with the smooth taste of milk chocolate, favouring those who like a bit of fondling....

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Wine advice from the computer

Laurel Kft.’s oenological information terminal is also called a digital sommelier. Recently two of these devices were installed in CBA stores with IBM AnyPlace Kiosk as their base, helping shoppers...

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New advertising code of ethics entered into force

The new Hungarian Advertising Code of Ethics was signed by 26 professional organisations and entered into force on 30 September 2009. It is based on the Code of Ethics of...

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Loan market recovering slowly

After the development of previous years, the loan market dramatically declined. Global crisis narrowed down resources, entailing a lending activity contracted to the minimum; at the same time interest rates...

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Wages and salaries are up by two percent

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 1.3 percent higher and net average wages improved by 1.4 percent in the first...

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Arany Ászok Félbarna

Félbarna is one of the most special treats for beer drinkers: a unique combination of lager and dark beer....

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FOODAPEST NEWS

From 2010, HUNGEXPO Zrt.’s prestigious trade exhibitions are organised based on a new concept. FOODAPEST and UKBA will take place every second year, at the same time. The first dual...

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A star is born with Tesco Express

A 400-m² Tesco Express will open in Budapest’s former Csillag store on Rákóczy Road, together with a café that intends to continue the traditions of the old Ostende café....

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New “green” promotion from Tesco

Tesco-Global Áruházak Zrt. launched its “Is your school green?” waste-recollecting competition, which lasts from 11 September 2009 until 11 January 2010. Tesco stamps into a stamp book (which can be...

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Erste Bank

Market changes in the past few years influenced customer demand. Firms often postpone their investments and revise their spendings. This trend entails the optimisation of financial services used and a...

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Decrease, but improvement as well

In January-July 2009, the volume of foreign trade was 18 percent lower in export and 25 percent lower in import than one year earlier. KSH’s report also states that our...

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Sága „Nyerjen egy év nyugalmat!” nyereményjáték

Advertising Sága’s prize game ”Nyerjen egy év nyugalmat!” that lasts from 1 October 2009 until 11 December 2009. Agency: Hammer Advertising / média: PHD Customer: SáGa Foods Zrt. Product: Sága...

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