Company and Personal News

New country manager

Zoltán Dercze has been appointed the new country manger of Coface Hungary. Previously, he had been the deputy general director of Magyar Exporthitel Biztosító Zrt. (Mehib)....

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2007 – a year of success and strategic decisions

In spite of negative processes in the sector, 2007 was a successful year for SIÓ-Eckes Kft. The restructuring of brands was completed as planned. SIÓ-Eckes Kft. has retained its market...

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Body care for older generations

As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...

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Question:

How in your opinion is the role of TV and traditional media going to change in the next five years regarding FMCG companies? Which media channels would you recommend for...

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Answer:

At the moment, the FMCG sector does not seem to be too enthusiastic about changes in the media market, which means traditional media is still preferred. The FMCG sector is...

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Successful campaign for collecting donations in Spar stores

One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...

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Dynamic Royal Brinkers

Experts from Royal Brinkers take great care to ensure that the latest market trends are reflected by their assortment. As a result of clear changes in consumer habits, the Royal...

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More global name for IMIGe

IMIGe Hungária, like other members of the group will operate under the name IMIGe, a company of POS Media Europe. IMIGe and Sales Activation Solutions (SAS) established a new holding...

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INBÉ (GDA) on Chio bags

Chio Magyarország Kft. has been the first Hungarian manufacturer to adapt the voluntary system of INBÉ (GDA) designation launched by 8 multinational companies. By August this year, INBÉ data will...

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New managing director for LLP

Zsolt Ambrus will continue his career in the Budapest office of the LLP Group, as managing director. Previously, he had worked for Microsoft Magyarország as head of sales and partner...

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Category management of dm focuses on tactics

Rita Bokor, assortment manager of dm-drogeriemarkt is familiar with the topic of category management, as she is the author of a number of publications about this topic. – How and...

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Lilac heart beating

Several thousand people made an enormous heart beat on 14. February, at the I Love MILKA Big Heartbeat event, held in SYMA Hall. The purpose of the event was to...

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Coop is the franchise system of the year

Co-op Hungary Zrt. has been awarded the title “Franchise System of the Year 2007” by the Hungraian Franchise Association. We asked László Murányi, CEO of Co-op Hungary Zrt. about the...

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New officers for Maspex

Marek Bucior was appointed general director of Maspex Olympos Kft. on 23. January. He has been working for Maspex Wadowice Group for 8 years, first in Poland and later in...

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Blessing or curse?

1986, Hosszúhegyi State Farm. The name Hey Ho gets selected for use by the general director and one of the best known Hungarian brands is born. By the early 90’s,...

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Recipes in Interspar stores

Spar Magyarország Kft. has a new service for its customers. They offer a wide range of continuously up-dated recipes in 29 Interspar hyper markets from 17. January to 31. December....

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Quality always wins!

This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...

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New managing director for Danone from America

Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...

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Gyermelyi tészta

A film about the irresistible attraction to Gyer­melyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...

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News

Nestlé investing EUR 25 million in new generation baby food plant . During the revolutionary, new process, materials for NaturNes developed for babies older than four months are cooked separately...

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GEFCO duplicated its sales in Hungary

The EFCO logistics integrator specialis had HUF 4 billion income, twohold as last year.   Half of the sales came from distribution of vehicles and groupage and full/part-load road transport....

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Henkel 4Q Net Profit +11%

In the full year, Henkel posted sales of EUR13.07 billion, up 2.6% from 2006, organic sales grew 5.8%.   Earnings before interest and taxes, or EBIT, in the fourth quarter...

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Fine on Magyar Cukor Zrt. because of water pollution

In February 33,000 m3 pollutioned water fall into brook Ikva from company's distroyed reservoir. The bad case happened in Magyar Cukor's Petohazi plant, the firm has to pay HUF 22...

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Intelligence ADT Ultra•Max at Marionnaud

8 of the 10 international retail chains prefer ADT's solutions.   After a successful test periode in 2007 Marionnaud choose for protection the Ultra-Max®, the authentic Acousto-Magnetic technology. The first...

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Extra guarantee at Indesit Company

Customer can raise the „normal” two years guarantee at Indesit products with another two, at Hotpoint-Ariston products with extra 3 years.  According to GFK Research Company on the Hungarian market...

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Electrolex sales over HUF 200 billion

The sales growth is to thank to the capacity increase of the plants in Jaszbereny and Nyiregyhaza. Last year Electrolux sales increased with 11% to HUF 201.1 billion. The company...

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Procter & Gamble Co to cut about 15 percent of its management staff

The company aims to accelerate annual productivity growth from 6 percent to 7 or 8 percent over the next five years. The world's largest household and personal-care products maker also...

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Aldi enters the Polish market

The German discounter Aldi, opened its first seven stores in Poland on 25 February. The network’s discounts are located in Poznan, Jelenia Gora, Sulechow, Glogow, Zory, Brzeg and Tarnowskie Gory....

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One third market share for Heineken Hungaria

In spite of bad business environment the company increased its sales and profit in 2007.   Last year the company sold 9% more beer, almost 2,400 hectoliters, the nettó sale...

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