Trademagazin > News and articles > Company and Personal News > Kraft Foods has won the struggle for Cadbury
Kraft Foods has won the struggle for Cadbury
Cadbury has adopted by the U.S. confectionery giant for a 18.9 billion USD bid, despite the fact that the company had fought for weeks against Kraft’s hostile manoeuvres.
The 186 year old British company threw in the towel, after a major foreign investor is also made it feel: It would be better to accept a better offer from the U.S. company.
Kraft won, in spite of the fact that, Cadbury strongly resisted against the takeover attempt and has indicated, that it intends to assert itself – reports Világgazdaság Online.
Related news
More related news >
Related news
SPAR continues to be one of Hungary’s leading brands
SPAR Hungary received prestigious professional awards. The SPAR, INTERSPAR and…
Read more >Tesco is launching a spring food collection campaign for the second time
For years, Tesco has been supporting the Hungarian Food Bank…
Read more >The winners of the Randstad Award 2024 employer branding have been announced
Based on a comprehensive survey among Hungarian employees, this year…
Read more >