prémiumizáció - Trademagazin

Háború nyet, vodka da!
Date: 2023-09-01 10:05:55

Egyes vodkamárkák forgalmára igen, ám a vodka kedveltségére nem volt hatással az ukrajnai háború. A prémiumizáció hatása a vodkák szegmensében is érzékelhető. A termékfejlesztésben a gyümölcsös mellett a botanical ízesítés...

Automation, private labels and veganism – international retail in 2022
Date: 2023-06-23 16:03:31

Workforce shortage? Automation! This article is available for reading in Trade magazin 2023/6-7. In 2022 the workforce situation in FMCG retail wasn’t any better than in the previous year: both...

Diageo Agrees To Acquire Don Papa Rum
Date: 2023-01-19 09:59:50

Spirits giant Diageo has announced that it has reached an agreement to acquire Don Papa Rum, a super-premium dark rum from the Philippines. The Johnnie Walker owner added that the...

What is premiumization – Picture of the day
Date: 2023-01-09 08:53:59

We have dissected the concept of premiumization several times – although we have never found a more appropriate translation for the English word premiumization, examples are even more absurd. Now,...

Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market
Date: 2022-11-28 10:56:57

Annual coffee consumption will be more than 19,000 tonnes in Hungary in 2022, and this represents a value of HUF 67 billion. Coca-Cola HBC Magyarország’s experience is that the category...

Chocolates in the spirit of caring
Date: 2022-10-17 10:49:49

Last year was about premiumisation in the praline category, and this trend continued in early 2022 too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager – seasonal and gifting: “I think...

Japanese spirits in Hungary
Date: 2022-04-26 19:29:15

Formerly Japanese spirit had meant mainly sake in the West, but in the last two decades Japanese whiskies conquered the world. They keep winning awards and the biggest Japanese brands...

Pandemic, costs and synergies
Date: 2022-01-27 10:22:21

Dr Sándor Kántor, director of the Association of Hungarian Brewers told our magazine: after the third COVID-19 wave beer sales jumped and 4.52 million hectolitres were sold in Hungary in...

Magazine: Beyond meat sticks
Date: 2021-11-29 09:51:08

From 5 kilograms of processed meat products sold one kilogram is wiener or frankfurter. This category has the biggest share in the processed meat category. Sales are declining a little...

Magazine: Block chocolate is one of the lockdown’s winners
Date: 2021-06-21 07:37:54

According to Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers, Hungary is the land of milk chocolate but in line with the global trend, the dark chocolate segment...

Every day 120 new innovations are launched in Europe in the top categories
Date: 2020-11-10 21:43:52

Premium sales jumped during the pandemic This year again Nielsen BASES published its Top25 Breakthrough Innovations list. Nielsen’s study reveals that in 2018-2019 120 new products were introduced in the...

Sailing is easy in good wind
Date: 2020-08-10 10:03:26

In 2019 Rossmann Magyarország Kft.’s sales revenue was up almost 8 percent, but it was a year full of challenges. Managing director László Flórián told that the premiumisation process...

The caring man is the new macho
Date: 2020-05-07 10:10:59

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

Magazine: Spirits 2019
Date: 2020-02-28 07:00:17

Extending the public health product tax (NETA) to spirits in 2015 entailed a 20-30 percent price increase in the category. Sales were also affected negatively by the law that allowed...

More eco-friendly fabric softeners
Date: 2020-01-28 10:26:22

Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...

Magazine: How much is it worth for you
Date: 2019-10-21 07:42:28

Hungarians have spent more money on pálinka recently, and the demand for high quality products has also increased – informed László Nagy, CEO of Kunság-Szesz. In his view the image...

Magazine: Highway food
Date: 2019-09-23 07:10:07

In the last 4-5 years changing consumer needs resulted in a higher quality of food and services in roadside restaurants. Our magazine has recently discussed how the operators of major...

Magazine: Refreshing scents in the shower cabin
Date: 2019-05-06 07:53:48

Anita Pusztai, brand manager of Unilever Magyarország Kft. told our magazine that in 2018 sales in the shower gel market had grown more in value than in volume – this...

The real beer revolution
Date: 2019-04-10 10:23:49

Thanks to craft breweries, the appearance of numerous new beers, the use of special hops, fruits, spices and other interesting ingredients have made beer lovers discover another world, at the...

Magazine: Great opportunities for the small ones
Date: 2018-11-22 07:34:16

Erik Vágyi, sales director of Nielsen gave an insight into how things are in two retail channels at the Business Days conference in Tapolca, in September. He revealed that in...

My shop, my brand, my everything
Date: 2018-10-01 08:04:14

Recently European retail chains have signed many strategic partnership agreements. One of these is a cooperation that Tesco and Carrefour started. Their objective is to unite the strengths of the...

Magazine: The most influential retail trends in 2016
Date: 2017-06-16 06:57:06

How did Hungarian FMCG retail perform in 2016? Value sales improved by 2.8 percent if compared with the 2015 level. Volume sales dropped 1.1 percent and prices augmented by 3.9...

Háború nyet, vodka da! Date: 2023-09-01 10:05:55

Automation, private labels and veganism – international retail in 2022 Date: 2023-06-23 16:03:31

Diageo Agrees To Acquire Don Papa Rum Date: 2023-01-19 09:59:50

What is premiumization – Picture of the day Date: 2023-01-09 08:53:59

Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market Date: 2022-11-28 10:56:57

Chocolates in the spirit of caring Date: 2022-10-17 10:49:49

Japanese spirits in Hungary Date: 2022-04-26 19:29:15

Pandemic, costs and synergies Date: 2022-01-27 10:22:21

Magazine: Beyond meat sticks Date: 2021-11-29 09:51:08

Magazine: Block chocolate is one of the lockdown’s winners Date: 2021-06-21 07:37:54

Every day 120 new innovations are launched in Europe in the top categories Date: 2020-11-10 21:43:52

Sailing is easy in good wind Date: 2020-08-10 10:03:26

The caring man is the new macho Date: 2020-05-07 10:10:59

Magazine: Spirits 2019 Date: 2020-02-28 07:00:17

More eco-friendly fabric softeners Date: 2020-01-28 10:26:22

Magazine: How much is it worth for you Date: 2019-10-21 07:42:28

Magazine: Highway food Date: 2019-09-23 07:10:07

Magazine: Refreshing scents in the shower cabin Date: 2019-05-06 07:53:48

The real beer revolution Date: 2019-04-10 10:23:49

Magazine: Great opportunities for the small ones Date: 2018-11-22 07:34:16

My shop, my brand, my everything Date: 2018-10-01 08:04:14

Magazine: The most influential retail trends in 2016 Date: 2017-06-16 06:57:06