Tag "prémiumizáció"

Japanese spirits in Hungary

Formerly Japanese spirit had meant mainly sake in the West, but in the last two decades Japanese whiskies conquered the world. They keep winning awards and the biggest Japanese brands...

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Pandemic, costs and synergies

Dr Sándor Kántor, director of the Association of Hungarian Brewers told our magazine: after the third COVID-19 wave beer sales jumped and 4.52 million hectolitres were sold in Hungary in...

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Magazine: Beyond meat sticks

From 5 kilograms of processed meat products sold one kilogram is wiener or frankfurter. This category has the biggest share in the processed meat category. Sales are declining a little...

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Magazine: Block chocolate is one of the lockdown’s winners

According to Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers, Hungary is the land of milk chocolate but in line with the global trend, the dark chocolate segment...

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Every day 120 new innovations are launched in Europe in the top categories

Premium sales jumped during the pandemic This year again Nielsen BASES published its Top25 Breakthrough Innovations list. Nielsen’s study reveals that in 2018-2019 120 new products were introduced in the...

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Sailing is easy in good wind

In 2019 Rossmann Magyarország Kft.’s sales revenue was up almost 8 percent, but it was a year full of challenges.   Managing director László Flórián told that the premiumisation process...

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The caring man is the new macho

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

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Magazine: Spirits 2019

Extending the public health product tax (NETA) to spirits in 2015 entailed a 20-30 percent price increase in the category. Sales were also affected negatively by the law that allowed...

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More eco-friendly fabric softeners

Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...

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Magazine: How much is it worth for you

Hungarians have spent more money on pálinka recently, and the demand for high quality products has also increased – informed László Nagy, CEO of Kunság-Szesz. In his view the image...

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Magazine: Highway food

In the last 4-5 years changing consumer needs resulted in a higher quality of food and services in roadside restaurants. Our magazine has recently discussed how the operators of major...

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Magazine: Refreshing scents in the shower cabin

Anita Pusztai, brand manager of Unilever Magyarország Kft. told our magazine that in 2018 sales in the shower gel market had grown more in value than in volume – this...

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The real beer revolution

Thanks to craft breweries, the appearance of numerous new beers, the use of special hops, fruits, spices and other interesting ingredients have made beer lovers discover another world, at the...

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Magazine: Great opportunities for the small ones

Erik Vágyi, sales director of Nielsen gave an insight into how things are in two retail channels at the Business Days conference in Tapolca, in September. He revealed that in...

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My shop, my brand, my everything

Recently European retail chains have signed many strategic partnership agreements. One of these is a cooperation that Tesco and Carrefour started. Their objective is to unite the strengths of the...

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Magazine: The most influential retail trends in 2016

How did Hungarian FMCG retail perform in 2016? Value sales improved by 2.8 percent if compared with the 2015 level. Volume sales dropped 1.1 percent and prices augmented by 3.9...

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