Chocolates in the spirit of caring

Beyond mint

Nestlé is present in the Hungarian praline market with the very popular, 60-year-old After Eight brand . In 2021 Nestlé added an orange variant to the portfolio, while in 2022 a strawberry version hit the shops. Just like every year, before Christmas the company will surprise shoppers with new products: this time a fruit flavour and special packaging designs will be waiting for shoppers in stores.

In the first half of 2022 Milka was focusing on relaunching the Say It With Milka portfolio, and market data indicate that the launch was successful.

Exciting limited editions

Shoppers love Storck Hungária’s merci and Toffifee products: in the praline ranking the 2nd place went to a merci praline and a Toffiffee product finished 3rd. The company makes it a priority to regularly launch exciting new innovations. This year merci came out with a fruit selection, while Toffifee Coconut appeared on store shelves in the Easter period. Autumn brought the debut of Toffifee White Chocolate, which is already available in Tesco stores.

New innovations celebrate the centenary

In the present difficult economic conditions Szerencsi Bonbon is busy innovating, with the latest market trends in mind (health preservation and consciousness, gluten-free diet). The company entered the market with 3 new desserts from the ZERO product ranges: 2 filled 105g milk chocolate desserts, and 100g Macskanyelv milk chocolate. These have a composition and packaging that perfectly reflect the expectations of consumers today, so they differ from the classic Szerencsi retro style.

G.I.F.T. Kft. is the distributor of Belgian pralines, sales of which grew faster than expected in 2021, and this momentum continued in the first half of 2022 too. Reacting to the growing popularity of the salted caramel flavour, Belgian truffles and pralines were put on the market in this trendy variant. The Belgian brand is present in Hungarian shops with desserts, truffles, pralines and chocolate tablets. //