Tag "Mondelez Hungária"

Will Santa’s bag be full of good things?

At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...

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Magazine: No stopping for chocolate tablets!

The Hungarian chocolate market is developing dynamically: sales were up 11 percent in 2019 in comparison with 2018. In the same period chocolate tablet sales ‘only’ grew by 6 percent....

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Magazine: Chocolate rabbit sales are hopping

The late Easter and the growing purchasing power of consumers resulted in a very strong season in the market of chocolate figures last spring. Kitti Végh, brand manager of Nestlé...

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Oreo celebrates with cookie dunking world record

On 30 January Mondelēz International broadcast a Guinness world record attempt live online: the most people dunking cookies across multiple venues. The successful record attempt was coordinated to celebrate the OREO cookie brand...

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Magazine: So many good things

The praline category continues its good performance, with sales growing about the confectionery market’s average.   We learned from Orsolya Elek, brand manager of Storck Hungária that value sales had...

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Magazine: Small bites and big bites

Snacks constitute one of the fastest-developing segments in the food industry. The pace of life we live today is so fast that we have meals at different times than in...

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Magazine: The battle of rabbits is about to begin

While Easter chocolate figure sales grew by 25 percent from 2016 to 2017, in the Easter period of 2018 a sales decline was measured. We learned from Kitti Végh, brand...

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Magazine: Until the last breath

Chewing gum is one of the star products in the cash register zones of stores, sales of which have been rising in terms of both value and volume recently. Katalin...

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Piros Mogyorós is available again

In 2014, Mondelez Hungária stopped production of the legendary Hungarian chocolate brand Piros Mogyorós (Red Hazelnut). A Hungarian firm with a strong confectionery and trade experience is now re-establishing its...

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