Storck Hungária - Trademagazin

Üzenet a dobozból
Date: 2023-10-06 10:25:05

Rugalmassága és a vásárlók erős igénye az újdonságokra – ez az a két tényező, ami segít átvészelni az édesiparnak (és ezen belül a pralinéknak) ezt a nehéz időszakot. Limitált szériák,...

The (not so) sweet life
Date: 2023-05-15 11:06:33

Rising production costs have left their mark on the confectionery market, but the good news is that there has been no major contraction, as giving gifts and rewarding ourselves don’t...

Chocolates in the spirit of caring
Date: 2022-10-17 10:49:49

Last year was about premiumisation in the praline category, and this trend continued in early 2022 too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager – seasonal and gifting: “I think...

Knoppers Peanut Bar & Knoppers Coconut Bar
Date: 2022-10-17 08:43:02

This year 2 new flavours are added to the Knoppers chocolate bar portfolio. Peanut cream and crispy peanut bits make Knoppers Peanut Bar irresistible, while the Knoppers Coconut Bar is...

Magazine: We snack more, but we also do it more consciously
Date: 2022-05-25 06:54:38

After the pandemic chocolate and wafer bar sales started to grow again in 2021. Krisztina Nagyidai, Mondelez Hungária Kft.’s brand manager (countlines, Czech Republic, Hungary, Slovakia): “Private label sales dropped,...

Will Santa’s bag be full of good things?
Date: 2020-10-06 07:17:12

At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...

Knoppers Nutbar 40 g
Date: 2020-08-10 21:14:03

The Knoppers family welcomes a new member: Knoppers Nutbar chocolate bar is available in shops. Crispy baked and light wafers, a layer of milk cream and hazelnut spread with an...

Magazine: So many good things
Date: 2019-11-26 10:28:59

The praline category continues its good performance, with sales growing about the confectionery market’s average. We learned from Orsolya Elek, brand manager of Storck Hungária that value sales had...

Magazine: The building blocks of joy
Date: 2018-11-15 07:49:56

Block chocolate sales increased in the last few years as people had more money to spend. Gábor Mayer, managing director of Mondelez Hungária Kft. told our magazine that shoppers prefer...

Seasonal products customised to retail channel needs
Date: 2017-08-30 23:30:37

Chocolate figures are now made almost exclusively from real chocolate. Korinna Kozma, confectionery brand manager of Nestlé Hungária told our magazine that consumers are looking for new products too. Well-known brands mean...

Üzenet a dobozból Date: 2023-10-06 10:25:05

The (not so) sweet life Date: 2023-05-15 11:06:33

Chocolates in the spirit of caring Date: 2022-10-17 10:49:49

Knoppers Peanut Bar & Knoppers Coconut Bar Date: 2022-10-17 08:43:02

Magazine: We snack more, but we also do it more consciously Date: 2022-05-25 06:54:38

Will Santa’s bag be full of good things? Date: 2020-10-06 07:17:12

Knoppers Nutbar 40 g Date: 2020-08-10 21:14:03

Magazine: So many good things Date: 2019-11-26 10:28:59

Magazine: The building blocks of joy Date: 2018-11-15 07:49:56

Seasonal products customised to retail channel needs Date: 2017-08-30 23:30:37