Szerencsi Bonbon Kft - Trademagazin

Chocolate brands are still standing
Date: 2024-04-22 13:35:10

Last year high inflation and rising raw materials prices, especially for cocoa and sugar, affected the chocolate category and forced manufacturers to take steps: almost every market player increased prices....

Shoppers want more than just basic chocolate rabbits
Date: 2024-03-04 11:38:48

This article is available for reading in Trade magazin 2024/2-3 Easter confectionery wasn’t exempt from last year’s general food market trends: the encouraging growth of previous years has come to...

Üzenet a dobozból
Date: 2023-10-06 10:25:05

Rugalmassága és a vásárlók erős igénye az újdonságokra – ez az a két tényező, ami segít átvészelni az édesiparnak (és ezen belül a pralinéknak) ezt a nehéz időszakot. Limitált szériák,...

Small Christmas? Big Christmas!
Date: 2023-08-30 11:51:14

It was a big question before last year’s end-of-year season how much families would tighten their belts when buying sweets for Saint Nicholas Feast Day and Christmas. The answer turned...

The (not so) sweet life
Date: 2023-05-15 11:06:33

Rising production costs have left their mark on the confectionery market, but the good news is that there has been no major contraction, as giving gifts and rewarding ourselves don’t...

HIPA provides approximately HUF 300 million in support for the investment of the chocolate factory in Szerencs
Date: 2023-05-01 12:12:26

The National Investment Agency (HIPA) provided almost HUF 300 million in support in the Competitiveness Program for the HUF 600 million capacity expansion investment of the chocolate factory in Szerencsi...

What has happened to last year’s chocolate rabbit?
Date: 2023-03-03 12:16:16

Usually seasonal confectionery manufacturers make plans based on what happened “in the same period last year”. This year this strategy won’t work, as back at Easter 2022 the inflation hardly...

Chocolates in the spirit of caring
Date: 2022-10-17 10:49:49

Last year was about premiumisation in the praline category, and this trend continued in early 2022 too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager – seasonal and gifting: “I think...

Szerencsi ZERO% 100 g / 105 g pralines
Date: 2022-10-11 08:46:26

Szerencsi Zero% products contain no added sugar, because they are sweetened with maltitol. In addition to the well-known 6 flavours of the ZERO% 21g product range, 100-year-old Szerencsi has entered...

Surprise, surprise!
Date: 2022-08-28 13:32:08

In 2021 Easter was a strong period for seasonal confectionery products, and value sales increased by double-digit numbers before Christmas too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager of seasonal...

Magazine: We snack more, but we also do it more consciously
Date: 2022-05-25 06:54:38

After the pandemic chocolate and wafer bar sales started to grow again in 2021. Krisztina Nagyidai, Mondelez Hungária Kft.’s brand manager (countlines, Czech Republic, Hungary, Slovakia): “Private label sales dropped,...

Szerencsi Mamma Mia 87 g dessert
Date: 2022-05-17 10:10:36

Szerencsi Mamma Mia dessert is a premium quality product, 40% milk chocolate filled with hazelnut nougat cream, caramelised hazelnut bits and crisp. This dessert is stylish and special for every...

The investment of Szerencsi Bonbon Kft. was handed over
Date: 2022-03-23 12:37:34

With the continuous strengthening of Hungarian-owned enterprises, the vulnerability of Hungary decreases, which provides sufficient stability for the national economy, Minister of Foreign Affairs and Trade Péter Szijjártó stressed on...

The Szerencsi kakaó trademark goes to the city of Szerencs
Date: 2021-12-01 11:32:57

The domestic food industry plays a strategic role in the Hungarian economy, and while the production value of the sector increased by 7% last year and by 13.5% in the...

There is no festive season without chocolate
Date: 2021-09-24 10:01:10

In 2020 the end-of-year confectionery market was rather eventful, as the second wave of the pandemic had a negative influence on sales, but the lifting of the restrictions for Christmas...

Magazine: Block chocolate is one of the lockdown’s winners
Date: 2021-06-21 07:37:54

According to Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers, Hungary is the land of milk chocolate but in line with the global trend, the dark chocolate segment...

Less impulse buying, but the trends continue
Date: 2021-04-19 10:13:13

Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...

Szerencsi Zero% milk chocolate
Date: 2021-03-23 13:56:26

Premium quality Szerencsi Zero% milk chocolate (40 percent cocoa) bars are available with 6 different cream fillings: hazelnut, almond, coffee, apricot, strawberry and blueberry. Sweetened with maltitol, these products recall...

Reál: Successful promotion with Hungarian Product
Date: 2020-12-07 10:21:11

Hungarian Product Nonprofit Kft. organised a promotion campaign in REÁL stores between 2 and 27 September. Shoppers who purchased minimum two Cerbona Élelmiszergyártó Kft., Detki Keksz Édesipari Kft., Nádudvari Élelmiszer...

Will Santa’s bag be full of good things?
Date: 2020-10-06 07:17:12

At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...

The government is supporting the expansion of the Chocolate Factory in Szerencs with 282 million HUF
Date: 2020-09-14 11:22:05

The government is supporting the nearly 600 million HUF investment of the Szerencsi Bonbon Kft. with 282 million HUF, which will save 130 jobs in the settlement of Borsod-Abaúj-Zemplén county,...

Szerencsi MINT bits 54 g
Date: 2020-08-25 21:14:25

Our Szerencsi MINT range has rolled out its first 3 products: in orange, raspberry and peppermint-mint flavours. These delicious, flavoured, mint dark chocolate thins are something completely new from Szerencsi....

Magazine: Good period for chocolate and wafer bars
Date: 2020-07-18 07:41:44

Before the coronavirus pandemic and the measures to stop its spreading hit the impulse categories hard, chocolate and wafer bar sales had grown considerably. Last year value sales augmented by...

Szerencsi Fortuna chocolate bits
Date: 2020-06-08 19:54:43

The Szerencsi Fortuna product range is like a bridge that connects the past with the present: premium quality 40-percent milk chocolate bites with filling, which are available to shoppers in...

Magazine: Chocolate rabbit sales are hopping
Date: 2020-03-13 07:48:35

The late Easter and the growing purchasing power of consumers resulted in a very strong season in the market of chocolate figures last spring. Kitti Végh, brand manager of Nestlé...

Magazin: Figurák díszlépésben
Date: 2019-09-20 07:00:22

A fizetőképes kereslet nevéhez méltóan egyre többet fizet év végén a szezonális édességekért. A piacon a kakaóbevonós mikulások és konzum szaloncukrok csillaga már korábban leáldozott. Immár a speciálisabb, hozzáadott értékkel...

Magazine: Self-rewarding and chocolate bars
Date: 2019-04-10 07:59:10

In spite of rising ingredient prices and the public health product tax (NETA), the chocolate bar market is doing well. The reason of this is the increase in Hungarians’ purchasing power...

Szerencsi chocolate’s trademark has a new owner
Date: 2019-01-31 15:10:12

Nestlé Hungária Kft. has decided to renounce ownership of the ‘Szerencsi’ trademark for sweets, which in the future will be used exclusively by Szerencsi Bonbon Kft. – it was announced...

The trademark of Szerencsi Chocolate in new hands
Date: 2018-12-11 11:47:09

The Nestlé Hungária Kft. resigns from the use of the trademark “Szerencsi” on confectionery products. From now the trademarks can only be used by Szerencsi Bonbon Kft. With this, the...

Szerencsi Bonbon is already preparing its Christmas surprises
Date: 2018-09-07 10:48:47

According to István Takács, managing director of Szerencsi Bonbon Kft., Hungarian shoppers have been buying more high-quality sweets recently than in previous years, which is really good news for companies...

Chocolate brands are still standing Date: 2024-04-22 13:35:10

Shoppers want more than just basic chocolate rabbits Date: 2024-03-04 11:38:48

Üzenet a dobozból Date: 2023-10-06 10:25:05

Small Christmas? Big Christmas! Date: 2023-08-30 11:51:14

The (not so) sweet life Date: 2023-05-15 11:06:33

HIPA provides approximately HUF 300 million in support for the investment of the chocolate factory in Szerencs Date: 2023-05-01 12:12:26

What has happened to last year’s chocolate rabbit? Date: 2023-03-03 12:16:16

Chocolates in the spirit of caring Date: 2022-10-17 10:49:49

Szerencsi ZERO% 100 g / 105 g pralines Date: 2022-10-11 08:46:26

Surprise, surprise! Date: 2022-08-28 13:32:08

Magazine: We snack more, but we also do it more consciously Date: 2022-05-25 06:54:38

Szerencsi Mamma Mia 87 g dessert Date: 2022-05-17 10:10:36

The investment of Szerencsi Bonbon Kft. was handed over Date: 2022-03-23 12:37:34

The Szerencsi kakaó trademark goes to the city of Szerencs Date: 2021-12-01 11:32:57

There is no festive season without chocolate Date: 2021-09-24 10:01:10

Magazine: Block chocolate is one of the lockdown’s winners Date: 2021-06-21 07:37:54

Less impulse buying, but the trends continue Date: 2021-04-19 10:13:13

Szerencsi Zero% milk chocolate Date: 2021-03-23 13:56:26

Reál: Successful promotion with Hungarian Product Date: 2020-12-07 10:21:11

Will Santa’s bag be full of good things? Date: 2020-10-06 07:17:12

The government is supporting the expansion of the Chocolate Factory in Szerencs with 282 million HUF Date: 2020-09-14 11:22:05

Szerencsi MINT bits 54 g Date: 2020-08-25 21:14:25

Magazine: Good period for chocolate and wafer bars Date: 2020-07-18 07:41:44

Szerencsi Fortuna chocolate bits Date: 2020-06-08 19:54:43

Magazine: Chocolate rabbit sales are hopping Date: 2020-03-13 07:48:35

Magazin: Figurák díszlépésben Date: 2019-09-20 07:00:22

Magazine: Self-rewarding and chocolate bars Date: 2019-04-10 07:59:10

Szerencsi chocolate’s trademark has a new owner Date: 2019-01-31 15:10:12

The trademark of Szerencsi Chocolate in new hands Date: 2018-12-11 11:47:09

Szerencsi Bonbon is already preparing its Christmas surprises Date: 2018-09-07 10:48:47