Nestlé Hungária - Trademagazin

NESCAFÉ® Classic Black Roast 200 g
Date: 2020-08-25 21:18:27

NESCAFÉ® Classic Black Roast has the most characteristic taste profile in the NESCAFÉ® portfolio. As a result of longer and more intensive roasting, this product reaches a new level, and...

(HU) KIT KAT Tejcsokoládé Mikulás
Date: 2020-08-10 21:10:39

The new Santa Claus portfolio of the KITKAT brand brings an extra seasonal twist to the 2020 Christmas holiday, with brand new designs and products. During the holiday relaxation these...

Promotion of the year 2019 awards handed over
Date: 2020-08-10 18:34:38

DRINK category, GOLD MEDAL: Coca-Cola HBC Magyarország Kft. and Rewart Kft.: Win festival experiences! Shoppers who bought any small-size Coca-Cola product in the 12-week campaign period could enter daily prize...

Nestlé closes successful half-year thanks to the company’s pandemic strategy based on support for employees and those in need
Date: 2020-07-31 11:21:33

Not only did Nestlé take care of the health of its employees, but also their financial safety in the event of an emergency caused by the new coronavirus pandemic. The...

Spicy evenings
Date: 2020-07-28 09:23:56

Barbecues are the driving force behind the considerable sales growth in the spice, marinade mix and sauce categories. According to Brigitta Kosaras, brand manager of Nestlé Hungária Kft., spice mixes...

Magazine: Good period for chocolate and wafer bars
Date: 2020-07-18 07:41:44

Before the coronavirus pandemic and the measures to stop its spreading hit the impulse categories hard, chocolate and wafer bar sales had grown considerably. Last year value sales augmented by...

Expanding cereal crop circles
Date: 2020-07-15 10:14:51

2019 was a good year for cereal products, but we might be surprised if we take a closer look. For instance Levente Németh, marketing manager of Nestlé Hungária Kft. informed...

Magazine: Free from everything…too!
Date: 2020-07-02 07:27:32

According to Katalin Rosta, dairy business manager of Nestlé Hungária Kft., free-from products have a growing share in the breakfast product and hot drink categories. Flóra Hesz, junior shopper marketing...

New presidency for the Hungarian Marketing Association
Date: 2020-05-15 10:19:13

On 13 May the Hungarian Marketing Association (MMSZ) held an online general meeting. The members voted with yes to a bigger, 16-member presidency as of June. MMSZ has nearly 200...

Magazine: Sales growth in the pet food market
Date: 2020-05-15 07:00:22

Pet food sales developed by two-digit numbers last year. Dániel Nagy, customer marketing expert of Mars Magyarország Értékesítő Bt. told our magazine that sales are growing month by month, without...

Nestlé Hungária has appointed a new CFO
Date: 2020-05-06 11:14:32

From May 2020, Ivana Ljubičić will take over the position of CFO of Nestlé Hungária. The position of CFO has so far been held by Dúl Mária, who has also...

Magazine: Future Store: More visitors than ever before
Date: 2020-04-07 06:54:32

Trade magazin first built its 150m² Future Store 10 years ago. This year at Sirha Budapest 2020 no less than 25 partners already introduced their products and services on 650m²,...

Magazine: Winners of the Innovation Product Competition
Date: 2020-04-06 07:37:11

On 4 February 2020 – after the opening ceremony of the Sirha Budapest trade fair – the award presentation of the Sirha Budapest Innovation Product Competition took place. Trade magazin...

(HU) Purina FELIX Tasty Shreds
Date: 2020-03-30 14:09:38

In April a new product range debuts in the FELIX wet cat food portfolio. Our new innovation is called Tasty Shreds and it contains soft shredded bites made using a...

Understanding and offering experiences
Date: 2020-03-15 17:28:08

LogiNet, Liferay and IFUA Horváth & Partners have organised a discussion with the participation of the representatives of UNION Biztosító, Takarékbank, K&H Bank Zrt., Bookline and Nestlé. The experts agreed...

Magazine: Chocolate rabbit sales are hopping
Date: 2020-03-13 07:48:35

The late Easter and the growing purchasing power of consumers resulted in a very strong season in the market of chocolate figures last spring. Kitti Végh, brand manager of Nestlé...

Nespresso: At home in the television show Mokka
Date: 2020-03-10 10:27:42

Mokka, a morning television show on TV2 has been the market leader for years (Source: Nielsen Audience Measurement). In this programme, experts talk about the most important topics of the...

BALATON to freely enjoy
Date: 2020-03-02 08:34:37

BALATON Bumm products received an explosive new look at the end of 2019, and in 2020 the portfolio expands further with an uncoated bar, with which consumers can freely enjoy...

KITKAT Gold
Date: 2020-03-02 08:34:28

The breaks in 2020 will be made special for KITKAT Four Finger lovers by a premium bar with white chocolate and caramel; the new product appears on store shelves in...

Top performance by Nestlé’s Hungarian factories last year
Date: 2020-02-10 10:34:20

Nestlé Hungária Kft.’s sales revenue continued to rise in 2019. The lion’s share of the sales increase, HUF 15 billion was export sales growth. All three Hungarian Nestlé factories –...

Dreher appoints new sales director
Date: 2020-02-10 09:58:40

As of this year, Györgyi Gyovai is the sales director of Dreher. Ms Gyovai has more than 20 years of experience at various food companies: she used to work for...

New leader at Nestlé Hungária’s HR department
Date: 2020-01-08 11:22:12

From January 2020 Dúl Mária will take over the position of HR Director at Nestlé Hungária. After a successful career in finance and HR at the Schöller Ice Cream business...

The Trade Parliament was in session (Part 2)
Date: 2019-12-17 15:39:55

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

Healthy foods – within an arm’s reach
Date: 2019-12-11 10:47:27

The market of functional foods is growing in Hungary. Tamás Czepanecz, brand manager of Nestlé Hungária Kft. told us about the segment of cereal products that sales results were developing...

Magazine: So many good things
Date: 2019-11-26 10:28:59

The praline category continues its good performance, with sales growing about the confectionery market’s average. We learned from Orsolya Elek, brand manager of Storck Hungária that value sales had...

Magazin: Emberszámban
Date: 2019-09-25 07:46:49

Két számjegyű az állateledelpiac bővülése, ezen belül látványos a diszkontok előretörése. A csatorna jó lehetőséget lát a kategóriában, folyamatosan fejleszti, így növekszik a modern, kényelmes eledelek penetrációja. Ami viszont csatornafüggetlen: egyre...

Magazin: Figurák díszlépésben
Date: 2019-09-20 07:00:22

A fizetőképes kereslet nevéhez méltóan egyre többet fizet év végén a szezonális édességekért. A piacon a kakaóbevonós mikulások és konzum szaloncukrok csillaga már korábban leáldozott. Immár a speciálisabb, hozzáadott értékkel...

Trendy black coffees
Date: 2019-09-10 09:51:54

Judit Hellinger, Tchibo Budapest Kft.’s trade marketing manager informed our magazine that the improving economic situation and higher salaries had entailed a 7-percent sales growth in the Hungarian coffee market....

Shoppers want the personal contact
Date: 2019-08-09 07:56:49

In May JLL published a study about the future of retail. From this we learned that 65.2 percent of ‘veteran’ consumers need a professional’s help when shopping, for Baby Boomers entertainment...

New leader at Nestlé Hungária’s NESCAFE business branch
Date: 2019-05-09 11:27:42

In April 2019, Izabela Wajnert took over the management of Nestlé Hungária’s Nescafé business branch. The new leader started her career at the company in 2001. In Poland, she worked...

NESCAFÉ® Classic Black Roast 200 g Date: 2020-08-25 21:18:27

(HU) KIT KAT Tejcsokoládé Mikulás Date: 2020-08-10 21:10:39

Promotion of the year 2019 awards handed over Date: 2020-08-10 18:34:38

Nestlé closes successful half-year thanks to the company’s pandemic strategy based on support for employees and those in need Date: 2020-07-31 11:21:33

Spicy evenings Date: 2020-07-28 09:23:56

Magazine: Good period for chocolate and wafer bars Date: 2020-07-18 07:41:44

Expanding cereal crop circles Date: 2020-07-15 10:14:51

Magazine: Free from everything…too! Date: 2020-07-02 07:27:32

New presidency for the Hungarian Marketing Association Date: 2020-05-15 10:19:13

Magazine: Sales growth in the pet food market Date: 2020-05-15 07:00:22

Nestlé Hungária has appointed a new CFO Date: 2020-05-06 11:14:32

Magazine: Future Store: More visitors than ever before Date: 2020-04-07 06:54:32

Magazine: Winners of the Innovation Product Competition Date: 2020-04-06 07:37:11

(HU) Purina FELIX Tasty Shreds Date: 2020-03-30 14:09:38

Understanding and offering experiences Date: 2020-03-15 17:28:08

Magazine: Chocolate rabbit sales are hopping Date: 2020-03-13 07:48:35

Nespresso: At home in the television show Mokka Date: 2020-03-10 10:27:42

BALATON to freely enjoy Date: 2020-03-02 08:34:37

KITKAT Gold Date: 2020-03-02 08:34:28

Top performance by Nestlé’s Hungarian factories last year Date: 2020-02-10 10:34:20

Dreher appoints new sales director Date: 2020-02-10 09:58:40

New leader at Nestlé Hungária’s HR department Date: 2020-01-08 11:22:12

The Trade Parliament was in session (Part 2) Date: 2019-12-17 15:39:55

Healthy foods – within an arm’s reach Date: 2019-12-11 10:47:27

Magazine: So many good things Date: 2019-11-26 10:28:59

Magazin: Emberszámban Date: 2019-09-25 07:46:49

Magazin: Figurák díszlépésben Date: 2019-09-20 07:00:22

Trendy black coffees Date: 2019-09-10 09:51:54

Shoppers want the personal contact Date: 2019-08-09 07:56:49

New leader at Nestlé Hungária’s NESCAFE business branch Date: 2019-05-09 11:27:42