Tag "Nestlé Hungária"
Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...
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We can be winners as a team!
Our magazine interviewed Gergely Bálint, corporate sales director of Nestlé Hungária. ‘In 2020 the biggest challenge ahead of the company was coping with the uncertainty caused by the coronavirus pandemic....
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The chocolate flavour still dominates
Market research data indicates that shoppers staying home or wanting to get done with shopping quickly have resulted in a sales decrease in impulse product categories. Milk drinks and iced...
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Magazine: No matter when you rise, you will find gold!
A nationwide survey by Kellogg’s on the breakfast eating habits of Hungarian families – conducted this spring – has found that the majority of Hungarians say: they skip a healthy...
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Will Santa’s bag be full of good things?
At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...
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Magazine: Whole bean coffee in the spotlight
Although coffee sales did slow down a bit in 2019 if compared with the years before that, the sales growth was still 5-6 percent. The premiumisation trend continued: capsule and...
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NESCAFÉ® Classic Black Roast 200 g
NESCAFÉ® Classic Black Roast has the most characteristic taste profile in the NESCAFÉ® portfolio. As a result of longer and more intensive roasting, this product reaches a new level, and...
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(HU) KIT KAT Tejcsokoládé Mikulás
The new Santa Claus portfolio of the KITKAT brand brings an extra seasonal twist to the 2020 Christmas holiday, with brand new designs and products. During the holiday relaxation these...
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Promotion of the year 2019 awards handed over
DRINK category, GOLD MEDAL: Coca-Cola HBC Magyarország Kft. and Rewart Kft.: Win festival experiences! Shoppers who bought any small-size Coca-Cola product in the 12-week campaign period could enter daily prize...
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Nestlé closes successful half-year thanks to the company’s pandemic strategy based on support for employees and those in need
Not only did Nestlé take care of the health of its employees, but also their financial safety in the event of an emergency caused by the new coronavirus pandemic. The...
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Spicy evenings
Barbecues are the driving force behind the considerable sales growth in the spice, marinade mix and sauce categories. According to Brigitta Kosaras, brand manager of Nestlé Hungária Kft., spice mixes...
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Magazine: Good period for chocolate and wafer bars
Before the coronavirus pandemic and the measures to stop its spreading hit the impulse categories hard, chocolate and wafer bar sales had grown considerably. Last year value sales augmented by...
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Expanding cereal crop circles
2019 was a good year for cereal products, but we might be surprised if we take a closer look. For instance Levente Németh, marketing manager of Nestlé Hungária Kft. informed...
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Magazine: Free from everything…too!
According to Katalin Rosta, dairy business manager of Nestlé Hungária Kft., free-from products have a growing share in the breakfast product and hot drink categories. Flóra Hesz, junior shopper marketing...
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New presidency for the Hungarian Marketing Association
On 13 May the Hungarian Marketing Association (MMSZ) held an online general meeting. The members voted with yes to a bigger, 16-member presidency as of June. MMSZ has nearly 200...
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Magazine: Sales growth in the pet food market
Pet food sales developed by two-digit numbers last year. Dániel Nagy, customer marketing expert of Mars Magyarország Értékesítő Bt. told our magazine that sales are growing month by month, without...
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Nestlé Hungária has appointed a new CFO
From May 2020, Ivana Ljubičić will take over the position of CFO of Nestlé Hungária. The position of CFO has so far been held by Dúl Mária, who has also...
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Magazine: Future Store: More visitors than ever before
Trade magazin first built its 150m² Future Store 10 years ago. This year at Sirha Budapest 2020 no less than 25 partners already introduced their products and services on 650m²,...
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Magazine: Winners of the Innovation Product Competition
On 4 February 2020 – after the opening ceremony of the Sirha Budapest trade fair – the award presentation of the Sirha Budapest Innovation Product Competition took place. Trade magazin...
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(HU) Purina FELIX Tasty Shreds
In April a new product range debuts in the FELIX wet cat food portfolio. Our new innovation is called Tasty Shreds and it contains soft shredded bites made using a...
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Understanding and offering experiences
LogiNet, Liferay and IFUA Horváth & Partners have organised a discussion with the participation of the representatives of UNION Biztosító, Takarékbank, K&H Bank Zrt., Bookline and Nestlé. The experts agreed...
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Magazine: Chocolate rabbit sales are hopping
The late Easter and the growing purchasing power of consumers resulted in a very strong season in the market of chocolate figures last spring. Kitti Végh, brand manager of Nestlé...
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Nespresso: At home in the television show Mokka
Mokka, a morning television show on TV2 has been the market leader for years (Source: Nielsen Audience Measurement). In this programme, experts talk about the most important topics of the...
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BALATON to freely enjoy
BALATON Bumm products received an explosive new look at the end of 2019, and in 2020 the portfolio expands further with an uncoated bar, with which consumers can freely enjoy...
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KITKAT Gold
The breaks in 2020 will be made special for KITKAT Four Finger lovers by a premium bar with white chocolate and caramel; the new product appears on store shelves in...
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Top performance by Nestlé’s Hungarian factories last year
Nestlé Hungária Kft.’s sales revenue continued to rise in 2019. The lion’s share of the sales increase, HUF 15 billion was export sales growth. All three Hungarian Nestlé factories –...
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Dreher appoints new sales director
As of this year, Györgyi Gyovai is the sales director of Dreher. Ms Gyovai has more than 20 years of experience at various food companies: she used to work for...
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New leader at Nestlé Hungária’s HR department
From January 2020 Dúl Mária will take over the position of HR Director at Nestlé Hungária. After a successful career in finance and HR at the Schöller Ice Cream business...
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The Trade Parliament was in session (Part 2)
On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...
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