Nestlé Hungária - Trademagazin

What has happened to last year’s chocolate rabbit?
Date: 2023-03-03 12:16:16

Usually seasonal confectionery manufacturers make plans based on what happened “in the same period last year”. This year this strategy won’t work, as back at Easter 2022 the inflation hardly...

The celebration of plant-based eating
Date: 2022-12-21 10:07:51

This November the METRO Gastro Academy hosted the Plant-Powered Perspectives business conference for the second time. Plant-Powered Perspectives focuses on monitoring the trends of and promoting plant-based eating. Plant-based food...

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

The Etesd az Eszed school challenge was successfully concluded
Date: 2022-12-05 11:49:23

The autumn challenge of the joint health education educational program of Nestlé Hungária and Okos Doboz ended in November. During the program, which this time was extended to the entire...

Recycling-focused packaging designs
Date: 2022-12-05 10:09:51

On 28 June 2022 the Hungarian Association of Packaging and Materials Handling (CSAOSZ) organised a conference, where Hungarian and international speakers talked about packaging designs with a recycling focus. CSAOSZ...

Regenerative farming: much more than a sustainability issue
Date: 2022-11-09 10:25:03

Exploitative farming practices deplete natural resources, for instance food systems are responsible for more than third of greenhouse gas emissions. One of the solutions to these problems can be farming...

Starbucks® Signature Chocolate Salted Caramel cocoa powder
Date: 2022-10-21 08:26:27

The perfect match, with a rich chocolate powder layered with hints of delicious salted caramel taste, for a delicious Starbucks® hot chocolate. Stir with warm milk, sit back and enjoy...

Chocolates in the spirit of caring
Date: 2022-10-17 10:49:49

Last year was about premiumisation in the praline category, and this trend continued in early 2022 too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager – seasonal and gifting: “I think...

By creating coffee farms that use soil renewal practices, Nescafé ensures the coffee consumption of the future generation
Date: 2022-10-11 11:25:44

Climate change and unsustainable farming are seriously damaging the structure of the soil, which also causes serious damage to coffee-growing areas. In order to restore healthy ecosystems, Nestlé has come...

Starbucks® Signature Chocolate hot chocolate with 42 per cent cocoa content
Date: 2022-10-11 08:29:39

A special combination of cocoa beans and velvety smooth chocolate flavour have inspired this delicious Starbuck hot chocolate, for you to prepare at home. Contact: Nestlé Hungária Kft. Fanni Kiss brand...

Nestlé launched a program for the introduction of soil regeneration agriculture in Western Transdanubia
Date: 2022-10-05 08:00:52

Nestlé Hungária would encourage the transition to soil-regenerating agricultural practices with the program it initiated in the Western Transdanubia region. In addition to protecting the region’s natural values, the initiative...

The profit of Nestlé Hungária decreased in the first half of the year
Date: 2022-09-30 11:52:10

In addition to increasing turnover, the profit of Nestlé Hungária fell to 1.483 billion forints in the first half of the year from 1.975 billion forints last year – read...

NESTLÉ FITNESS Dark Chocolate and NESTLÉ FITNESS Cookies & Cream cereal bars
Date: 2022-09-22 09:59:28

Discover the new NESTLÉ FITNESS Dark Chocolate and NESTLÉ FITNESS Cookies & Cream cereal bars, which are made with 3 types of cereal: wheat, oat and rice. What is more,...

Cereal wonders for health and a flavour experience
Date: 2022-09-19 13:20:15

Dorottya Fanni Bereczki, Nestlé Hungária Kft.’s brand manager told our magazine that there was a little growth in the cereal market in the first 6 months of 2022. “Value sales...

Premiumisation postponed
Date: 2022-09-15 12:36:01

COVID-19 brought a growth in both coffee value and volume sales, because people spent more time at home. In 2022 coffee companies had to increase prices due to global economic...

From now on, vegan KITKAT will also be available as a permanent product
Date: 2022-08-31 08:09:29

The completely plant-based KITKAT V was released last year, with the introduction of which the manufacturer fulfilled an old consumer wish. Based on the extremely positive feedback, Nestlé will include...

Surprise, surprise!
Date: 2022-08-28 13:32:08

In 2021 Easter was a strong period for seasonal confectionery products, and value sales increased by double-digit numbers before Christmas too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager of seasonal...

The city of Bük, one of Hungary’s most popular domestic tourist destinations, will be dog-friendly
Date: 2022-08-12 09:54:36

The well-loved spa town is turning into a real paradise for dogs after Nestlé Hungária’s PURINA branch launched a program called “Dog-friendly Bük” in collaboration with the town’s management and...

New manager at the head of the Nestlé Hungária plants in Szerencs and Diósgyőr
Date: 2022-07-05 09:09:23

After nearly six years of Hélène Kovalevsky’s management, Lidia Wrońska takes over the management of Nestlé Hungária’s factories in Szerencs and Díosgyőr. Lidia Wrońska comes to Hungary from Nestlé’s Fawdon...

NESCAFÉ Peru Bio coffee beans
Date: 2022-06-17 08:05:51

This smooth and creamy, 100% Arabica premium coffee is from Peru, and it comes from Rainforest Alliance certified farming. NESCAFÉ Peru Bio is an organic product, which is available in...

Nutrition labelling: Past, present and future
Date: 2022-06-08 07:20:32

A research project is about to be launched, with the purpose of learning what shoppers know about the nutrition labelling of food products. At the end of April TÉT Platform...

Magazine: Chocolate tablet brands are thinking big
Date: 2022-05-23 06:54:26

Chocolate tablets benefitted from the first year of the pandemic: many shoppers put them in their baskets, instead of impulse chocolate bars or pralines purchased for some kind of occasion....

BOCI chocolate tablets
Date: 2022-05-06 10:17:05

This year BOCI expands its portfolio in a new segment and it is now available in shops in large tablet version too. Pistachio Macaron Milk Chocolate, Blueberry Cheesecake Milk Chocolate...

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

Sirha Budapest Innovation Product Competition awards presented
Date: 2022-05-03 08:33:02

On 22 March 2022 the award ceremony of the fifth Sirha Budapest Innovation Product Competition took place, right after the opening of the trade show. Gábor Ganczer, CEO of Hungexpo...

Nestlé Hungária launches dual training in shortage professions in Bük
Date: 2022-04-27 08:31:09

The first semester of Nestlé Hungária’s dual vocational training program ended successfully at the company’s Bük production base, during which students of electrical engineering and electronics engineering could gain valuable...

Garden Gourmet
Date: 2022-03-16 08:53:28

By consuming these plant-based products, which are rich in protein and fibres, consumers can cut down on their meat consumption, and follow a healthier and more sustainable diet without having...

BALATON BUMM products
Date: 2022-03-09 10:44:54

Well-known and popular BUMM products are now available in a new packaging. What is more, BUMM, BUMM Mini and peanut-flavoured BUMM Földimogyoró are now made with new chocolate coating. Contact: Nestlé...

Business Days 2021 – The 8th wonder of the world (Part 2)
Date: 2021-12-15 10:22:49

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

Magazine: BrandFestival: Value creation in the future
Date: 2021-12-10 06:32:40

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

What has happened to last year’s chocolate rabbit? Date: 2023-03-03 12:16:16

The celebration of plant-based eating Date: 2022-12-21 10:07:51

We had both feet on the (play)ground (Part 2) Date: 2022-12-13 11:13:56

The Etesd az Eszed school challenge was successfully concluded Date: 2022-12-05 11:49:23

Recycling-focused packaging designs Date: 2022-12-05 10:09:51

Regenerative farming: much more than a sustainability issue Date: 2022-11-09 10:25:03

Starbucks® Signature Chocolate Salted Caramel cocoa powder Date: 2022-10-21 08:26:27

Chocolates in the spirit of caring Date: 2022-10-17 10:49:49

By creating coffee farms that use soil renewal practices, Nescafé ensures the coffee consumption of the future generation Date: 2022-10-11 11:25:44

Starbucks® Signature Chocolate hot chocolate with 42 per cent cocoa content Date: 2022-10-11 08:29:39

Nestlé launched a program for the introduction of soil regeneration agriculture in Western Transdanubia Date: 2022-10-05 08:00:52

The profit of Nestlé Hungária decreased in the first half of the year Date: 2022-09-30 11:52:10

NESTLÉ FITNESS Dark Chocolate and NESTLÉ FITNESS Cookies & Cream cereal bars Date: 2022-09-22 09:59:28

Cereal wonders for health and a flavour experience Date: 2022-09-19 13:20:15

Premiumisation postponed Date: 2022-09-15 12:36:01

From now on, vegan KITKAT will also be available as a permanent product Date: 2022-08-31 08:09:29

Surprise, surprise! Date: 2022-08-28 13:32:08

The city of Bük, one of Hungary’s most popular domestic tourist destinations, will be dog-friendly Date: 2022-08-12 09:54:36

New manager at the head of the Nestlé Hungária plants in Szerencs and Diósgyőr Date: 2022-07-05 09:09:23

NESCAFÉ Peru Bio coffee beans Date: 2022-06-17 08:05:51

Nutrition labelling: Past, present and future Date: 2022-06-08 07:20:32

Magazine: Chocolate tablet brands are thinking big Date: 2022-05-23 06:54:26

BOCI chocolate tablets Date: 2022-05-06 10:17:05

Magazine: Expanding free-from universe Date: 2022-05-05 10:48:26

Sirha Budapest Innovation Product Competition awards presented Date: 2022-05-03 08:33:02

Nestlé Hungária launches dual training in shortage professions in Bük Date: 2022-04-27 08:31:09

Garden Gourmet Date: 2022-03-16 08:53:28

BALATON BUMM products Date: 2022-03-09 10:44:54

Business Days 2021 – The 8th wonder of the world (Part 2) Date: 2021-12-15 10:22:49

Magazine: BrandFestival: Value creation in the future Date: 2021-12-10 06:32:40