Tag "Nestlé Hungária"

The Trade Parliament was in session (Part 2)

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

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Healthy foods – within an arm’s reach

The market of functional foods is growing in Hungary. Tamás Czepanecz, brand manager of Nestlé Hungária Kft. told us about the segment of cereal products that sales results were developing...

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Magazine: So many good things

The praline category continues its good performance, with sales growing about the confectionery market’s average.   We learned from Orsolya Elek, brand manager of Storck Hungária that value sales had...

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Magazin: Emberszámban

Két számjegyű az állateledelpiac bővülése, ezen belül látványos a diszkontok előretörése. A csatorna jó lehetőséget lát a kategóriában, folyamatosan fejleszti, így növekszik a modern, kényelmes eledelek penetrációja. Ami viszont csatornafüggetlen: egyre...

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Magazin: Figurák díszlépésben

A fizetőképes kereslet nevéhez méltóan egyre többet fizet év végén a szezonális édességekért. A piacon a kakaóbevonós mikulások és konzum szaloncukrok csillaga már korábban leáldozott. Immár a speciálisabb, hozzáadott értékkel...

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Trendy black coffees

Judit Hellinger, Tchibo Budapest Kft.’s trade marketing manager informed our magazine that the improving economic situation and higher salaries had entailed a 7-percent sales growth in the Hungarian coffee market....

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Shoppers want the personal contact

In May JLL published a study about the future of retail. From this we learned that 65.2 percent of ‘veteran’ consumers need a professional’s help when shopping, for Baby Boomers entertainment...

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New leader at Nestlé Hungária’s NESCAFE business branch

In April 2019, Izabela Wajnert took over the management of Nestlé Hungária’s Nescafé business branch. The new leader started her career at the company in 2001. In Poland, she worked...

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(HU) Táplálkozásmarketing konferencia Debrecenben

Sorry, this entry is only available in Hungarian....

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BALATON Szemes

BALATON Szemes is a transition between chocolate bars and muesli bars, which contains natural ingredients: nuts and dried fruits, puffed rice and a chocolate base make the product absolutely delicious!...

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Magazine: The battle of rabbits is about to begin

While Easter chocolate figure sales grew by 25 percent from 2016 to 2017, in the Easter period of 2018 a sales decline was measured. We learned from Kitti Végh, brand...

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Nesquik in recycled paper packaging to be produced in Szerencs

Nestlé announced the launch of Nesquik All Natural, new chocolate that is produced with 100% natural ingredients and will reach consumers in recyclable packaging. This product has already been launched...

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Personal changes in the leadership of Nestlé Hungária

Szilva Mónika is now leading the Maggi brand, ie the Nestlé Food business. Her main task will be to further develop the business, finding answers to the challenges of changing...

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Magazine: The end of the leftover food era

Pet food sales were up 10 percent in terms of value and volume sales augmented by 7 percent in 2017. Balázs Buzás, marketing manager of Nestlé Hungária told our magazine...

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MAGGI spice mix

This spring the popular MAGGI brand enters the spice mix market. An 8-spice mix appears on store shelves that was developed in Hungary, with the peculiar taste of Hungarian consumers...

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KIT KAT Bites

The KIT KAT brand welcomes two new products that make it possible for our consumers to share their favourite KIT KAT chocolate with family members and friends. The product is...

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Nestlé Hungária has a Hungarian CEO again

As of January Péter Noszek – former chief financial officer and controlling director of Nestlé EMENA (Europe, Middle East, North Africa) – is the managing director of Nestlé’s Hungarian affiliate. Mr...

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Business Days 2017: focusing on the channels (Part 2)

On Thursday Trade TV continued the broadcast, but before work started in the macroeconomic section, Trade magazin’s editor-in-chief Zsuzsanna Hermann and István Matus, member of Chain Bridge Club’s board of...

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Magazine: Cocoa brown shades

Traditional cocoa powder sales jump before Easter and in the Christmas period, because these are the times when people bake a lot. Instant cocoa powder sales show less seasonality, although in...

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‘The most successful promotion of 2016’ – gold medal and special award winners

The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...

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Magazine: Oat is the new star

Oat is the star ingredient of the growing cereal product market. All three segments – muesli, breakfast cereal, cereal bar – contributed to the sales growth of last year. According...

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Boci Nasi is here

Large-size (180g) chocolate in 4 versions (milk, dark, white and milk-white chocolate), all of which are made with hazelnut, raisin and jelly bits. These ingredients make up for 36 percent...

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Small segments are showing the big ones how to perform well

Last year coffee’s retail sales had finally grown once again, but by the beginning of this year this momentum was lost. NESCAFÉ’s brand manager Róbert Szuhai explained to our magazine...

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The Nestlé Hungária Kft. created hundred new jobs in Szerencs

A new production line was inaugurated on Monday in the Factory of the Nestlé Hungária Kft. in Szerencs Borsod-Abaúj-Zemplén County. The new production line was made with a total of...

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Hungary is a treasure box of opportunities

Since 15 January 2015 Jean Grunenwald has been Nestlé Hungary’s managing director. Trade magazin asked him, an executive with both regional and international experience, about his professional background, his first...

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