kutatás - Trademagazin

Will the coronavirus influence the future of in-store campaigns?
Date: 2020-10-14 10:04:38

According to the results of the latest research by dunnhumby, buying in physical stores remained the most popular form of shopping during the pandemic: 74 percent of 18-29 year old...

How Hungarians do sports?
Date: 2020-10-13 11:11:01

Hungarian adults, if they could, would like to play sports more often and for a longer period of time, but the amount considered ideal can only be compared to the...

Nearly half of Hungarian websites aren’t secure
Date: 2020-10-01 13:18:18

Usernet has analysed more than 75,185 Hungarian websites and found that 34,000 of them aren’t secure. These are still using HTTP connection without any kind of encryption. Google checks whether...

(HU) Sikeres összefogás a biztonságosabb online hirdetésért
Date: 2020-09-25 11:02:37

Sorry, this entry is only available in HU....

Why Hungarians do little sports
Date: 2020-09-22 11:20:19

“I don’t play sports regularly because I don’t have time, but others are just lazy,” concludes one of the unpublished, representative [1] national researches that examined the sports and exercise...

Ipsos: Hungarian consumers are bolder and more realistic but for how long
Date: 2020-09-21 11:37:47

A consumer reorganization similar to spring is expected not in terms of purchase frequency, but in terms of preferred channels. In response to the second wave of the Covid-19 pandemic,...

Research space and eye tracking
Date: 2020-09-17 11:24:59

A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus...

Magazine: Pandemic puts pressure on sustainability efforts
Date: 2020-09-10 06:56:43

Sustainability and environmental protection matter to more and more consumers, but how did the COVID-19 pandemic affect this trend? We compared the results of an online survey conducted in the...

They don’t ask for the real price of food in stores
Date: 2020-09-07 11:19:15

The hidden costs were also taken into account, so the so-called real price of each food was calculated in a research in Germany, wrote startlap.hu after magyarmezogazdasag.hu. In one of...

Old world and new world – in the light of promotions
Date: 2020-09-01 09:54:19

Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...

Waitrose Sees Increase In Demand For Organic Food And Drink
Date: 2020-09-01 08:10:54

An increasing number of consumers are expressing interest in organic food and drink, with the lockdown contributing to a growing interest in provenance and animal welfare, a recent study by...

(HU) Hurrá, nyaraltunk!
Date: 2020-08-31 08:35:29

Sorry, this entry is only available in HU....

Top financial managers in Western Europe are depressed after the pandemic
Date: 2020-08-18 11:10:14

While at the beginning of the year the financial managers of Western European companies dealt with development investments and reported good profit prospects this year, now securing the funds needed...

Event organisers in a difficult situation
Date: 2020-08-10 10:25:17

An event organising themed study made by the Budapest Metropolitan University – with 400 professional and student respondents from the trade – has found that event organising agencies are in...

EY: our shopping habits will change forever
Date: 2020-08-06 11:48:20

In the long run, one in two people’s consumption habits will be transformed by the health emergency worldwide, according to EY’s international research of more than 14,000 people. After the...

The little joys of our lives, or what makes Hungarians happy
Date: 2020-08-04 11:20:25

A relatively new trend in psychology is positive psychology, which, true to its name, explores the paths and methods that lead to happiness and fulfillment. Generally speaking, both happiness and...

Hedonist survivors or family homeowners
Date: 2020-08-03 11:16:15

A special age group belongs to today’s 30s: they are the generation of the digital transition. The last to have a childhood in the analog, offline world, but their memories...

Most people feel they spend more on food than before
Date: 2020-07-22 11:51:05

Food prices have skyrocketed worldwide in recent months, pertly due to the coronavirus situation. No wonder most people feel they spend significantly more on food than before. According to a...

Eighty-seven percent of Hungarian SMEs present on Facebook remained active during the pandemic
Date: 2020-07-16 11:22:23

26 percent of small and medium-sized enterprises (SMEs) present on Facebook suspended their activities due to the coronavirus pandemic between January and May, but in some countries more than 50...

Recalibrated Consumption Dynamics in a COVID-19 Altered World
Date: 2020-07-14 19:00:42

As many markets across the globe begin to ease living restrictions and many consumers start to take tentative steps outside their homes, the world they are returning to is far...

Gen Z aims high
Date: 2020-07-12 11:22:33

Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ latest global study says. Gen Zers are a huge, diverse generation and the fastest growing group of employees, customers, and...

Digimeter: home office wins in covid times
Date: 2020-07-09 11:24:34

While teleworking and digitization have gained tremendous momentum, the weaknesses of domestic small and medium-sized enterprises have also become apparent during the coronavirus pandemic. Most of the enterprises had mainly...

Nearly half of consumers now only buy eco-friendly packaging products
Date: 2020-07-08 11:40:52

Packaging is the first thing consumers encounter when purchasing a product, which is why every manufacturer strives to choose the most creative, showy solution possible. However, a 2020 study shows...

Growing demand for promotional leaflets online
Date: 2020-06-26 08:32:25

As a member of the Offerista Group, Prospecto.hu makes sure that users can find all the promotional leaflets at the same place online. The group reaches nearly 40 million European...

Nébih: the durability of food appreciated during the emergency
Date: 2020-06-12 11:59:29

In the pandemiological emergency, the durability and packaged nature of food increased and the products needed for home baking and cooking came to the fore, -the National Food Chain Safety...

The future of home office
Date: 2020-06-09 11:25:40

During the pandemic, whoever could worked from home, which was a serious challenge for many companies, but even for more workers. Penzcentrum.hu has embarked on a large-scale survey to find...

Századvég: most businesses still expect improvement for this year
Date: 2020-06-09 11:24:40

The Századvég Gazdaságkutató Economic Researcher asked thousands of managers of small, medium and micro enterprises (SMEs) in recent months about how they perceived the economic situation and how their business...

Where crisis is an opportunity: two-thirds of Hungarian decision-makers would continue to navigate through digital transformation
Date: 2020-06-03 11:23:38

According to their own statements, 50 percent of domestic companies are not affected at all or only slightly by the crisis caused by the coronavirus, and a fifth are explicitly...

The country ate healthier during the quarantine
Date: 2020-05-21 11:53:56

Nine out of ten Hungarians cooked at home during the quarantine, the country eats more regularly than before. Homemade cooked food starred Many people have consciously paid attention to healthy...

Research: telecommuting remains with us after the easenings
Date: 2020-05-21 11:25:39

Hungarian companies are cautious about reopening their offices, and most managers want to incorporate the telecommuting solutions introduced during the pandemic and proven since then, according to a recent survey...

Will the coronavirus influence the future of in-store campaigns? Date: 2020-10-14 10:04:38

How Hungarians do sports? Date: 2020-10-13 11:11:01

Nearly half of Hungarian websites aren’t secure Date: 2020-10-01 13:18:18

(HU) Sikeres összefogás a biztonságosabb online hirdetésért Date: 2020-09-25 11:02:37

Why Hungarians do little sports Date: 2020-09-22 11:20:19

Ipsos: Hungarian consumers are bolder and more realistic but for how long Date: 2020-09-21 11:37:47

Research space and eye tracking Date: 2020-09-17 11:24:59

Magazine: Pandemic puts pressure on sustainability efforts Date: 2020-09-10 06:56:43

They don’t ask for the real price of food in stores Date: 2020-09-07 11:19:15

Old world and new world – in the light of promotions Date: 2020-09-01 09:54:19

Waitrose Sees Increase In Demand For Organic Food And Drink Date: 2020-09-01 08:10:54

(HU) Hurrá, nyaraltunk! Date: 2020-08-31 08:35:29

Top financial managers in Western Europe are depressed after the pandemic Date: 2020-08-18 11:10:14

Event organisers in a difficult situation Date: 2020-08-10 10:25:17

EY: our shopping habits will change forever Date: 2020-08-06 11:48:20

The little joys of our lives, or what makes Hungarians happy Date: 2020-08-04 11:20:25

Hedonist survivors or family homeowners Date: 2020-08-03 11:16:15

Most people feel they spend more on food than before Date: 2020-07-22 11:51:05

Eighty-seven percent of Hungarian SMEs present on Facebook remained active during the pandemic Date: 2020-07-16 11:22:23

Recalibrated Consumption Dynamics in a COVID-19 Altered World Date: 2020-07-14 19:00:42

Gen Z aims high Date: 2020-07-12 11:22:33

Digimeter: home office wins in covid times Date: 2020-07-09 11:24:34

Nearly half of consumers now only buy eco-friendly packaging products Date: 2020-07-08 11:40:52

Growing demand for promotional leaflets online Date: 2020-06-26 08:32:25

Nébih: the durability of food appreciated during the emergency Date: 2020-06-12 11:59:29

The future of home office Date: 2020-06-09 11:25:40

Századvég: most businesses still expect improvement for this year Date: 2020-06-09 11:24:40

Where crisis is an opportunity: two-thirds of Hungarian decision-makers would continue to navigate through digital transformation Date: 2020-06-03 11:23:38

The country ate healthier during the quarantine Date: 2020-05-21 11:53:56

Research: telecommuting remains with us after the easenings Date: 2020-05-21 11:25:39