Tag "COVID-19"

Magazine: How did the Covid-19 pandemic accelerate the digitalisation of retail trade?

In Hungary the past two years laid the groundwork for digitalisation, more conscious consumer behaviour, convenience shopping, omnichannel shopping and price monitoring. However, a lot of these trends are overshadowed...

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(HU) BKIK: Talpra állítható a budapesti vendéglátás, csak tennünk kell érte

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Magazine: A period of changes

One of the strongest personal hygiene trends has been the proliferation of hand sanitiser use. The pandemic generated the appearance of new products and strengthened the positions of existing ones....

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(HU) Idén bezárhat a vendéglátóhelyek harmada

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(HU) Látványosan nőtt a házhozszállítások száma

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(HU) A fogyasztás alakulása a vendéglátásban – KSH-adatok alapján

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Magazine: Highs and lows

In 2020 the combined output of meat processing and preserving companies was HUF 350 billion, while meat product makers manufactured in the value of HUF 210 billion. Tamás Éder, president...

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Europe’s Day in Commerce: For each other and for the shoppers!

The National Association of Entrepreneurs and Employers (VOSZ) organised a programme to celebrate Europe’s Day in Commerce for the 17th time. From the Ministry for Innovation and Technology Péter Cserenyés,...

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(HU) Messze még a visszarendeződés a vendéglátásban

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(HU) A vendéglátóhelyi dolgozók számára kötelezővé tehető védőoltás részletei

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Vitality and health in a bottle

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...

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Magazine: Dark clouds are gathering

After the breakout of the pandemic numerous environmental protection experts thought that the lockdown might be a turning point in reducing consumption and protecting the environment. Today we can see...

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Sustainability: Final minutes or a new start?

According to a study made by the European Commission (EC), European consumers are buying online more often than before and try to buy locally as many times as possible. The...

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Sustainable development – innovative and future-oriented

In today’s rapidly changing world, long-term sustainable relationships based on trust and loyalty have never been as difficult to achieve and maintain as they are today. This is why we...

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Sustainable groceries are gaining ground

The most important directions in food industry innovation target sustainability trends. According to Attila Vörös, managing director of the Federation of Responsible Food Manufacturers (FÉSZ), during the pandemic companies were...

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Exciting careers discussed at the TMC barbecue

Both physical and online presence was possible at Trade Marketing Club’s (TMC) annual summer barbecue, and 80 people registered for participation. Trade magazin’s editor-in-chief and TMC founder Zsuzsanna Hermann welcomed...

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(HU) Folyamatosan fejlődő, megbízható piaci szereplő a nagykereskedelemben

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Festive treats with behind-the-scene secrets

Hungary’s flour market doesn’t depend on end-of-years sales, mainly because of the level of industrial flour utilisation. In retail trade demand is growing for small-sized and special flours. Sales of...

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Location-based marketing: Thoughts on geofencing

The COVID-19 pandemic has changed consumption habits and made the online world – and online marketing – more important. One of the latest tools is geofencing, which in the retail...

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Just one in five Aussies eat meat daily

New research from Toluna reveals that Australia’s meat consumption is on a decline, with only 20 per cent of respondents eating meat daily. Although the survey sample was relatively small...

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(HU) Az őrület határán

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(HU) Még két hétig jelentkezhet a HoReCa Hősök pályázatra

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Wuhan Beer Festival after pandemic – Video of the day

How is life in Wuhan now? The 2020 Wuhan Beer Festival, the biggest entertainment event the city has hosted since the outbreak of #COVID19, is now open for business. Let’s...

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Heineken Created a Pop-Up Outdoor Bar Serving Zero-Alcohol Heineken 0.0 – Picture of the day

In Rio de Janeiro, Heineken created a functional bar billboard that allowed people to drive up and sample the brand’s zero-alcohol lager, Heineken 0.0. The pop-up outdoor bar was stationed...

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Bottled health

We learned from Anita Pusztai, marketing director of Sió-Eckes Kft. that smoothie sales decreased during the first and second waves of the coronavirus pandemic. She called attention to the fact...

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(HU) Vigyáznak a vendégre

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(HU) Módosultak a Vállalkozások munkaerő támogatása című program támogatási feltételei

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(HU) Az EB-meccsjegy a külföldieknek a vendéglátóhelyekre is belépőül szolgál

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(HU) Egy hónap alatt pozitívba fordult az internetezők véleménye a terasznyitásról

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