Company and Personal News

STR8 Power Pro termékcsalád

The multi-stage protection sytem of STR8 deodorants neutralises body odour and offers effective protection all day round....

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Knorr Rafinéria

What’s for dinner? This is a recurring problem for many housewives. The three new products by Knorr Rafinéria, which can be prepared in the oven, offer new recipe ideas. Owing...

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Less carbon dioxide from Nestlé

Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...

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Cif Sütõ & Grill Tisztító spray

Cif Sütő & Grill Tisztító spray is a detergent which can remove the most stubborn stains from the kitchen and is easy on kitchen surfaces....

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New joint venture in the coffee-drink market

The Coca-Cola Company and illycaffè SpA. has established a global joint venture for the sale of ready to drink coffee. The first three premium category coffees of Ilko Coffee International...

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Szarvasi Mozzarella light 100 g és Szarvasi Mozzarella light mini 100 g

It is unique in its category in Hungary, a „light” product with reduced fat content for those who prefer to lead a healthy life....

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Stores opening

Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...

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You are organic, but is your detergent as well?

Pioneer of bio-detergents in Hungary. Ladies & Gentlemen Hungary Kft. began wholesale distribution of environment-friendly ECOVER detergent products in the autumn of 2007. ECOVER offers perfect solutions for the everyday...

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Montice UHT tej 1,5% és 3,5% zsírtartalommal

UHT milk in 1 litre, re-sealable packaging with an Alpine flavour. The milk is processed in a way which allows valuable ingredients, vitamines and its Alpine flavour to be retained....

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Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

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Question:

Tailor made promotions are becoming increasingly important. As a retailer, how do you see the importance of tailor made promotions ? When should these be used and what are the...

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Könnyû és Finom joghurtital (eper- és vegyesgyümölcs-ízû)

At last, a drink version of Könnyű és Finom has appeared in the market....

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Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

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Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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Danone Activia joghurtital

Danone Activia will be available in the form of a yoghurt drink in kiwi-strawberry and apricot flavours, from the May of 2008....

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Acquisition by Henkel

Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...

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Trendy glass bottle is tall and thin

According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...

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Titano univerzális papírtörlõ + ECOVER természetes növényi alapú mosogatószer-koncentrátum

Titano paper towel: 100 per cent cellulose, 2 layers, 66 metres. ECOVER detergent: anti allergenic detergent concentrate made from plants with camomile and marigold extract, available in 1 litre units....

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Bidding for Pöttyös gifts

The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....

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Active communication yields the expected results

In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...

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Dr. Oetker Princess Lillifee termékcsalád

Dr. Oetker has a unique innovation for the youngest age group and their parents: Dr. Oetker Princess Lillifee...

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Univer expanding in Kecskemét

The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...

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Owner of IMIGe in the Ukraine

POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...

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Dr. Oetker Shake-Shake tejturmixok

Dr. Oetker Shake-Shake milk shake is a pleasantly soft, creamy, delicious milk drink available in 4 flavours for those hot summer days. (banana, vanilla, strawberry, chocolate)...

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Dreher supporting tomorrow’s entrepreneurs

A special pen developed to improve handwriting won the main prize this year in the “Tomorrow’s young entrepreneur” competition organised by Dreher Sörgyárak Zrt. Dreher provides HUF 6 million and...

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Regional player on home ground

Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...

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Healthy Milli for cooking as well

Two new products have been added to the Milli brand this spring. Milli Főzőtejszín Light and Milli Főző milk cream are unique in the market, owing to their low fat...

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Wilkinson Extra 3 Sensitive eldobható borotva

The 3 blade premium razor provides an extremely neat shave, owing to its tilting head, ergonomic handle and cream strip with vitamine E....

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Energy for Talmácsi from Coca-Cola

Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...

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Vilmos… not easy for him either

Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...

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