News and articles

Sza­mos Mar­ci­pán

A new product from Sza­mos Mar­ci­pán is Má­tyás dessert, a marzipan filled with smooth and silky cream and coated with real chocolate. Package size: 20g/piece, 32pcs/tray, placement: in the cash...

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Is it worth it?

I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...

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Szentkirályi past the exams

Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...

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Question:

The most notable scandal of the recent period was probably the Megatrade business. The responsibility of retailers in connection with the scandal, as well their preparedness to avoid such tricks...

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Cover up?

POS tools in Hungarian stores are far inferior to those used in Western European stores. The question is: why? Manufacturers and their agencies complain that quality is of secondary importance...

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Men prefer smaller stores

According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...

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COTY Hun­ga­ry

The new cosmetics product of COTY Hun­ga­ry is an eyelash spiral under the name Rimmel Magnif'Eyes, with a new generation, flexible brush which gives eyelashes 70 per cent mo­re curve...

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Food reality

Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...

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Agrana expanding in Bulgaria

The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...

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Answer:

According to decree no. 178/2002/EK, and Hungarian legislation about food, all members of the supply chain (producer, processor, retailer) bear responsibility for the products they buy and sell. All participants...

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4 new tools in the IMIGe portfolio

IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...

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We are the most pessimistic

Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...

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COTY Hun­ga­ry in the Esp­rit

New products from COTY Hun­ga­ry in the Esp­rit range are: Ho­ri­zont (Eau de Toilette, Deo Natural Spray) for women and (Deo Natural Spray, After Shave) for men. A cosmopolitan approach...

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Mihály Hardy is the opinion leader at Tesco’s

With 26 years of experience as a print and television journalist, Mihály Hardy has been appointed the new communications director and spokesman for Tesco’s. Since Tesco’s is one of the...

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VOSZ muscling up with savings banks

The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...

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Sweeties have caught up with table chocolate

Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...

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Metro stores to be remodelled

The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...

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Global players in the lead

A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...

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Trade marketing planning: exemplary!

Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...

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(HU) Konzervszavatosság orosz módra

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(HU) Veszélyben a sertéshús exportja?

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Celebrating the 5th of November

The Day of European Commerce was celebrated for the second time in Hungary on the 5th of November. Abel Garamhegyi, under secretary of the Ministry of Commerce and Transport spoke...

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Discount stores rearranging the candy market

The retail sales of candies exceeded HUF 15 billion in the August 2005–July 2006 period, with an increase of 9 per cent over the preceding period. The old favourite, hard...

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End of market reshuffle

Last year was a good and stable period for the Hungarian canned food industry which processes one million tons of fruits and vegetables annually. While 2004 brought losses for the...

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Success of baristas from Sara Lee

Three out of the first five places went to baristas sponsored and trained by Sara Lee Hungary Zrt., market leader in coffee and tea, at the Hungarian Championship of Baristas....

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CosmoMix

CosmoMix Ltd. is the Hungarian distributor of Fenjal products manufactured by the Swiss company Doetsch Grether A.G. Portfolio contains 2 product-lines (sensitive touch and intensive care), altogether 9 products, among...

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Visitors’ centre opened in Agard

The Visitors’ Centre of the Agard Palinka Distillery opened on October 12. The purpose of the HUF 70 million tourist facility is to demonstrate how premium pálinkas are made and...

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