People eat healthier in the UK

British consumers are benefitting from the food industry's salt reduction efforts, according to new data from leading market insight provider, TNS Worldpanel.

Between
September 2006 and September 2008, shoppers bought an impressive
3,794 tonnes less salt in five categories: bread, breakfast cereals,
canned goods, crisps, and savoury home cooking products (incl table
salt).
This huge ongoing reduction can be attributed to the food
industry's continued reformulation of products, as well as the
increased consumer awareness of the importance of eating a diet that
is lower in salt.
TNS Worldpanel analyses the information on the
nutrition labels of 100,000 food and drink products bought by 25,000
households, and found that these five categories experienced the
biggest reductions in their salt contribution.