News and articles
The Gallicoop Pulykafeldolgozó Zrt. closed a better than expected year
Date: 2013-04-12 11:00:01
The Szarvas-based Gallicoop Pulykafeldolgozó Zrt. (Gallicoop Turkey Processing Ltd.) reached a net sales revenue of 32.4 billion HUF in 2012, 4.4 percent more than in the previous year. The company's...
Read more
Through the bridge of culture, Prague has come to Budapest
Date: 2013-04-12 10:16:18
Indeed the Czech barrels of its Staropramen beer will be empty. Also an end stop with the vibration going to and being around the festival during the past days at...
Read more
The forgotten segment
Date: 2013-04-11 20:05:53
The forgotten segment, or rather channel, is the world of traditional or farmers’ markets. I was invited by the Agricultural Research Institute (AKI) to discover this uncharted territory with the...
Read more
SPAR products: excellent quality at favourable prices
Date: 2013-04-11 19:54:20
Private label products are conquering retail all over the world. SPAR Hungary started introducing its private label products in 1997 and currently the retail chain manufactures more than 2,000 private...
Read more
We go to specialist shops more often than the European average
Date: 2013-04-11 19:45:55
There is great demand for fresh groceries all over the world and Hungary is no different. According to a Nielsen study, Hungarians buy bread and other bakery products most often:...
Read more
FruitVeB: increasing production of one million tons, 100 thousand new jobs by 2020
Date: 2013-04-11 13:55:27
The fruit and vegetable sector, is willing to increase its output with a total of approximately one million tons from the current 2.5 million tons between 2014-2020 and want to...
Read more
Analysts expect a maximum of two and a half percent inflation, the OKSZ is confident that consumption will increase
Date: 2013-04-11 12:30:49
On the basis of the significantly lower than expected March inflation data, analysts lowered their annual average inflation forecasts for 2013. They expect a maximum of 2.5 percent price increase,...
Read more
VM: it is unfounded to talk about rising food prices, beacuase of the flood
Date: 2013-04-11 12:22:17
According to the professional view of the Ministry of Rural Development (VM) it is unfounded to state that this year's flood will cause food price increase. There is no doubt...
Read more
Varga: more than ten manufacturers would produce online cash registers
Date: 2013-04-11 12:00:13
More than ten companies, including Hungarian companies are also preparing to produce new online cash registers – Varga Árpád, the vice president NAV told. Varga Árpád is confident that the...
Read more
A Dutch company exported 50 thousand tons of meat without certificate of origin
Date: 2013-04-11 11:59:55
Another meat scandal on the horizon: 50 thousand tons of meat without a certificate of origin were exported to European countries – including Germany too and the Netherlands. It is...
Read more
Lidl and Carbon Group continue to work together
Date: 2013-04-11 11:58:18
The Lidl and its brand communications partner, the Carbon Group Communication continued their We Preserve Values campaign in 2012. On the basis of the researches, the focus was put on...
Read more
HEINEKEN has selected its agencies
Date: 2013-04-11 11:56:26
HEINEKEN Hungária is working together with four agencies from 2013. The brand communication strategy and creative functions will be provided by ACG, the media agency tasks will be carried out...
Read more
The reputation of Hungarian Wines can be increased with adequate marketing support
Date: 2013-04-11 11:55:59
The reputation of Hungarian Wines can be increased further by using the renascent Eastern relations and with appropriate marketing support – Tóth Katalin, Deputy State Secretary of the Ministry of...
Read more
Magazine: Is it a revolutionary invention?
Date: 2013-04-11 11:23:05
Joseph Company International is planning to introduce a self-chilling can for its energy drink. The can is equipped with a button, which when pressed cools the drink in the can...
Read more
Tetra Pak has reached a 4.3 percent growth in 2012
Date: 2013-04-11 11:20:52
Under difficult circumstances Tetra Pak has reached a 4.3 percent growth worldwide in 2012, and plans further improvements – the company dealing with packaging and food processing systems announced. According...
Read more
Brand evolution on a higher level (part 2)
Date: 2013-04-11 10:50:09
Last time (Trade magazin 12/2012) we analysed people’s relationship with brands using the metaphor of basic human relations. The main question now is what kind of marketing activity we can...
Read more
Dream job from Tourism Australia, but you'll need to work it
Date: 2013-04-11 10:28:08
IT'S one of Australia's newest dream jobs, but be warned, if you're expecting to relax on an island paradise sipping cocktails and watching dolphins glide through the water, you're in...
Read more
Happy Fish at the “Happy guest” hotel
Date: 2013-04-11 10:25:00
After a hard day on the road to get to a long-winded meeting with boring colleagues you just need cheering up. Waiting in your hotel room, you need someone to...
Read more
Wine-tasting in an advanced way
Date: 2013-04-11 10:08:13
What if you want to get the taste of a wide range of premium wines, but you do not want to buy a huge bottle? WineSide has a great idea...
Read more
If a chef is travelling – Video of the day
Date: 2013-04-11 09:55:52
Anthony Bourdain's new show Parts Unknown premieres April 14th, and today CNN has both a preview clip of the show and an interview with Bourdain. First up, Bourdain explains how...
Read more
Wizz Air launches its Budapest-Baku flight on 17th June
Date: 2013-04-11 09:32:37
Hungarian WizzAir Company will launch Budapest-Baku-Budapest flight on 17th June, 2013, said the WizzAir’s Director Gyorgy Abran. According to him, the ticket sale has already started from today: “The flights...
Read more
Grüne Woche in Berlin (part 2): Coffee, the poor and the rich
Date: 2013-04-10 20:01:14
Peter Brabeck-Letmathe, member of the Nestlé Group’s board of directors told in Berlin that the company would like to double its revenue from coffee sales in the next ten years....
Read more
Lidl will sell more than 900 Hungarian products
Date: 2013-04-10 19:57:44
By the end of 2014 Lidl will increase the proportion of their Hungarian products from 54 to 60 percent. Our magazine asked Jenő Grósz, Lidl Hungary’s chairman of the board...
Read more
A growing number of Hungarians use their mobile phone for price comparison
Date: 2013-04-10 19:43:28
A recent study by Nielsen emphasises that the mobile phone is the most important communication device and medium for many people. Although mobile shopping is still in an early stage...
Read more
Winter destroyed two million hectares of Russian crops
Date: 2013-04-10 19:36:55
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) help to make business decisions. The latest forecasts from the International Grains Council (IGC) revealed...
Read more
SPAR – among the leaders in online marketing
Date: 2013-04-10 19:35:31
SPAR Hungary has been active in the field of online marketing since 2011, utilising the opportunities created by the internet and relying on the wide range of tools offered by...
Read more
Bisnode: the decline in consumption continues to affect the businesses badly
Date: 2013-04-10 12:20:53
The bankruptcy rate of companies dealing with producing food, beverage and tobacco product, dealing with automotive trade, retailing and hospitality increased between 1 April 2012 and 31 March 2013, compared...
Read more
GfK: financial thinking and risk-taking are not only determined by the available income
Date: 2013-04-10 12:18:37
In autumn 2012, GfK Hungária examined the thinking, the needs and the expectations of affluent bank customers who have higher than average incomes. The key finding of the research was:...
Read more
Awakening optimism among SMEs
Date: 2013-04-10 12:15:13
A clear improvement in sentiment can be experienced among the domestic SMEs, whereas following last year’s uncertainty K&H’s SME confidence index started to increase significantly. Optimism can be mainly explained...
Read more
BGF: fresh graduates earn 100-150 thousand forints in trade and catering
Date: 2013-04-10 12:10:17
92 percent of the trade and catering enterprises are employing fresh graduates, with a typically 100-150 thousand HUF net starting wage. These fresh graduates are starting their careers for mostly...
Read more
