Have you ever had the feeling that that you have so many things to do away from your store that you don’t really know what is happening there? An owner or managing director must be up-to-date on matters even when they are away.

This is the reason why more and more company heads use video surveillance systems. Contrary to popular belief, video surveillance systems don’t cost much any more and the investment returns fast. Live feed is accessible via mobile, tablet or PC any time. Video surveillance systems offer both security and financial advantages: there is a reduction in the number of thefts, conflicts at the cash register can be settled easily, employees know that the boss sees what there are doing even when he is away, correct inventory management in the kitchen and storing room is guaranteed. It is worth seeking expert advice before selecting the best ‘value-for-money’ system to be installed. When the system is already up and running, you can say you really have the control over your enterprise in your hands. It becomes easy to supervise what is happening in storage rooms, on the shop floor and in customer management even when you are away. What is more, with the progress of technology camera images can be used for studying consumer habits and behaviour in-store or for automatically recognising loyal customers as they enter the store and making them special offers.

Tibor Polonyi • business development director • DSC Hungária Kft. – www.dsc.hu/trade n