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The new Széchenyi Card Investment Loan started from the 1st of September

The Hungarian government plans to support the micro, small and medium enterprise sector in order to recover the economy. With the three element of the Széchenyi Card Program (current account,...

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VEX and UX: The GKI – Microsoft competitiveness and environmental indices

The Competitiveness Index (VEX) decreased in Romania, in the second quarter, compared to the previous, while in the other countries increased, with the most in Poland. The business environment index...

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World trade turnover declined in July

According to the datas of CPB; World trade turnover decreased by 0.8 percent in July, which suggests that the economic recovery has lost momentum. World trade declined in July, the...

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Illusory retail sales growth

The interviewed analysts explain the small retail sales growth of this July, with the increase of VAT last year. The volume of retail sales in July rose for the first...

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Sugar beet production is worth in Hungary

The one and only Hungarian sugar factory produces 120 thousand tons of sugar this year, which is more than the quota of the European Union. The Magyar Cukorgyár Zrt. (Hungarian...

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One billion support for the school milk program

Compared to this year's 400 million HUF, the government will support the school milk program with over one billion HUF next year, although a few years ago, the support was...

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The new Alimentaria&Horexpo Lisboa project has attracted the interest of the entire sector

Alimentaria&Horexpo Lisboa is the latest Alimentaria Exhibitions project. The trade show represents the creation of the largest business venue in Portugal for the food and drinks industry, distribution, the hospitality...

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Smaller apple yield Europe-wide

This year, the apple will certainly getting more expensive, because one third of the expected crop was damaged by storms and pests. The are also problems with quality, because a...

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Shoppers prefer general detergents and special-use cleaning products

From the results of Gfk Hungária’s Eating Habits study we learn that the average Hungarian flat owner cleans the flat 2.3 times per week. 27 percent of them do it...

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Cucumber juice

Mr. Q Cumber is an all natural crisp and refreshing drink that tastes like you just bit into an ice cold cucumber. With a bit of ice it eases even...

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In a better market position than the average

Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...

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Variations on gentle washing

Contradictory trends have been experienced in the biggest chemical category – that of washing products. On 5 August Nielsen published a communication about detergent sales declining by 9 percent in...

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iPhone-soap

Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...

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Brand building at full speed among chilled candy bars

Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...

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Autumn cleaning (and economising)

On the cleaning product and utensil market it is visible that households started economising because of the crisis. Category operations assistant manager Renáta Rabóczki shared Unilever’s experiences with us: –...

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Hungarian consumers plan their shopping in advance

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...

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We like to buy chilled candy bars for our children

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

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Beer is on top of promotional products’ ranking

Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...

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All brands fight dandruff

The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....

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Consumers did not feel more inclined to buy in the summer either

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

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Demand is shifting towards higher lemon content

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

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An information security prized was founded

At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....

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Facing innovations

The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...

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The food industry was one of the losers again

According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...

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40-percent lemon juice is the most popular

Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...

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Hungarian company Scarab is heading to New York

Scarab Research of Budapest announced that FreshDirect, the biggest online retailer in New York State would launch a personalised product offering service that uses the Scarab Enterprise system. FreshDirect’s turnover...

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Manly development on the body care market

The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...

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We continue to spend less on FMCG products

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...

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At half-time

If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...

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The 5 winners of ‘The Heart of the Community’ programme were drawn

One institution in Tahitótfalu, Szombathely, Komló, Békés and Szerencs will receive the donations collected as part of ‘The Heart of the Community’ (KÖSZI) programme this spring. CBA and Procter&Gamble set...

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