News and articles
Shoppers were collecting Hungarian hearts in Spar stores
Before the nationwide prize game Hungarian Product implemented its second retailer-specific promotion this year. From the beginning of March until mid-April 19 trademark users participated with nearly 190 products in...
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Charles Brand appointed President of Tetra Pak Europe & Central Asia Region
Tetra Pak today announces the appointment of Charles Brand to the position of President of Tetra Pak Europe & Central Asia (E&CA) Region and he will continue to be a...
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The pantry is full of prize games at Hungarian Product
For the first time in the history of the company, Hungarian Product Nonprofit Kft. is organising two nationwide prize games this year, because of the great demand from trademark user...
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Árpád group builds new seed starting facility
Szentes-based Árpád-Agrár Zrt. built 18 hectares of greenhouse space between 2011 and 2018, investing HUF 7.75 billion in the project, from which HUF 1.8 billon was grant money. In Szegvár...
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Special funding for irrigation development
This year the development of the country’s irrigation system continues with preparations for 7 projects. The government earmarked HUF 594 million for these tasks. Main goals include the promotion of...
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COOP Maypole Run
On 10 April the Maypole Run was organised in Szolnok for the 28th time. COOP Szolnok Zrt. has been sponsoring the event for 7 years. Several thousand runners completed the...
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KSH: guest traffic grew by two percent in February
In February, the guest traffic increased by 2.0 percent, the number of nights spent by foreign guests increased by 3.3 percent, while the number of nights spent by domestic residents...
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Coca-Cola zero Vanilla – limited edition
In April Coca-Cola launched Coca-Cola zero Vanilla, a product that will only be in the portfolio for six months. Coca-Cola zero Vanilla contains no added sugar. The 0.5-litre version will...
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A new bottle for craft beers and then for other drinks
In the world of craft beers printing on the bottle itself – and not on a label – is one of the last trends. Recently O-I, the world’s biggest container...
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Less sugar in Pöttyös Fitt
The latest product in the Fitt Pöttyös range is already available in shops: it contains 30 percent less sugar and there is no sweetener in it. With the new product...
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The real beer revolution
Thanks to craft breweries, the appearance of numerous new beers, the use of special hops, fruits, spices and other interesting ingredients have made beer lovers discover another world, at the...
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Exciting digital payment solution from Hungary
A QR code based digital payment service that can manage various currencies, called BlockBenPay, was named one of the top 10 most exciting digital payment solutions at FinTechShow. BlockBen managing...
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Deviant desserts for those with strong nerves – Video of the day
Katherine Dey of Deviant Desserts makes realistic cakes and other pastries. She loves to make anatomical – sometimes of the naughty kind – busts, and even insects. She accepts custom...
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Sensible eating vs. silly eating
The 13th Nutrition Marketing Conference took place at the University of Debrecen in mid-April: ‘Sensible eating vs. silly eating. Strategies to influence the eating habits of consumers at individual and...
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A chance for the best to earn recognition!
Trademarks can do a lot in calling the attention to what is good, what is above the average. The Value and Quality Award Trademark’s objective is to reward the high...
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Is the pálinka market really dying?
In early April the National Council of Pálinka (PNT) issued a statement that the pálinka market is dying, and it can only be saved by drawing a line between pálinka...
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Pálinka, blended
Coca-Cola HBC Magyarország bought the Rézangyal brand in 2017. The company changes the packaging of products and reduces the product portfolio. Rézangyal products – they have more than 15 spirits...
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Organic wine region in Hungary
In a few years’ time – probably by 2026 – wine will only be made organically in the Nagy-Somló wine region. There will be a 4-year training period before the...
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Companies offering excellent client service
ClientFirst Consulting tested more than 1,500 shops and places where consumers are served before announcing this year’s ‘Excellence in Client Service’ award winners. In the large companies category Telenor Magyarország...
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Drinking beer right after coffee?
Coffee house chain Frei is the first such establishment in Hungary to start serving beer: an excellent IPA by Hungarian craft beer maker HopTop Brewery. The chain will change the...
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Street food trends in 2019
1. innovative products appear, 2. a wider range of healthier foods, 3. gastro-markets, food courts and gourmet festivals become more popular, 4. sustainability’s importance grows, 5. hypermarkets become suppliers of...
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The Fraich Fantasy continues
European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...
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Guest slogans promote restaurant
El Arroyo, a taco restaurant in Arlington, Texas is famous all over the USA for its funny roadside advertising signs. What makes the concept really professional is that the board...
Read moreThe background of stress-eating
Do you find yourself racing to the pantry when you’re feeling down or otherwise upset? Finding comfort in food is common, and it’s part of a practice called emotional eating....
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SPAR employs one more autistic person
This year SPAR gives work to yet another autistic person. Head of communications Márk Maczelka told: SPAR has created or changed certain tasks in a way that disabled people can...
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How much do workers in the hospitality sector earn?
Half of the workers in the hospitality sector earn more than a net HUF 300,000 per month, and 12 percent of them take home more than 500,000 a month –...
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Success stories of farmers featured in the OTP Agrár campaign
After Szarvasi Mozzarella and Pankotai Zrt., it is now Lipóti Bakery’s turn to star in the OTP Agrár communication campaign, which was launched last June and explains why agri-food businesses...
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It is good to work here!
The Randstad Awards have been presented for the third time in Hungary. In the retail and HoReCa category hotel chain Hunguest Hotel was named the most attractive employer of 2019....
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An invitation for the whole world
The Hungarian Franchise Association will be there with its own pavilion at the International Franchise Expo (IFE) in New York, between 29 May and 1 June – announced the association’s...
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A quality coffee experience
The ‘slow food’ movement has already reached Hungary too. As part of this, more and more people return to whole bean coffee, which offers a much better coffee experience. Douwe...
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