Pampers & UNICEF: Pioneering Partnership Helps Save Estimated One Million Newborn Lives

Over the last 15 years, the partnership has helped to save an estimated one
million newborn lives around the world from maternal and neonatal tetanus
(MNT), a needlessly fatal disease which is easily preventable through
immunization and hygienic birth practices. In addition, the mission-focused
partnership has also helped to eliminate MNT in 26 countries whilst protecting
an estimated 100 million women and their babies.

In 2006, Pampers and UNICEF joined forces with the shared goal of protecting
mothers and their babies from MNT. Today, the co-developed partnership remains
a best-in-class inspiration for cause-related efforts through its innovative
campaign and by championing working together to drive impactful change.

The partnership launched with a promise that every time a pack of Pampers
featuring the UNICEF logo was purchased, one vaccine would be donated to
UNICEF. This simple mechanic mobilised audiences to support the initiative and
proved to have a direct impact in the fight against MNT, generating the
highest funds raised by a corporate partner.

The event today featured speakers Ranya Shamoon, Senior Vice President of Baby
Care Europe at Procter & Gamble and Carla Haddad Mardini, Director of Private
Fundraising and Partnerships Division, UNICEF. They were also joined by
experts Linda Scott, Emeritus Professor, University of Oxford and Dr Azhar
Abid Raza, Immunization Specialist for maternal and adolescent immunization at
UNICEF.

Together the speakers shared their experiences and explored the building
blocks of this one-of-a-kind alliance, and how it paved the way for
cause-related partnerships of the future.

Ranya Shamoon, Senior Vice President of Baby Care Europe at Procter & Gamble
reflected: “By joining forces, Pampers and UNICEF have been able to make a
big and long-lasting change, directly impacting the lives of countless
families and babies around the world. We would like to take this opportunity
to thank everyone who has contributed to support the vital work on the ground
to help eliminate MNT in our journey towards making every baby’s world better.
Together, we have changed the lives of mothers and babies today and for future
generations to come. This is a great illustration of how P&G and Pampers are
leading with love.”

Carla Haddad Mardini, Director of Private Fundraising and Partnerships
Division, UNICEF also commented: “Our partnership with Pampers over 15 years
has contributed to saving nearly one million newborn lives from a silent
killer – Maternal and Neonatal Tetanus. We’ve purchased more than 300 million
vaccines that have been used to protect 100 million women and their babies.
With the support of Pampers and other partners, the number of newborn deaths
from tetanus per year has been reduced by more than 60%. This support was all
the more important when the COVID pandemic hit, threatening to disrupt the
delivery of MNT immunization services and reverse hard-won progress in
reaching children with essential vaccines. Collaborating with brands like
Pampers, through long-term partnerships is an excellent example of how UNICEF,
working with the private sector, can reach the most vulnerable and ensure that
every child not only survives but thrives.”

Linda Scott, Emeritus Professor, University of Oxford, also commented: “Having
observed the Pampers-UNICEF partnership closely over the last 15 years, there
were many factors that contributed to the success and influence of this
alliance. Above all, a mutual dedication to mother and child welfare allowed
both organisations to foster a positive working relationship built on trust,
co-operation and their common goal. The 1=1 promise was a deliverable that was
transparent and concrete for the public which ensured accountability – this
intention and delivery on that promise has shown us the magnitude of what can
be achieved when organizations work together.”

For more than 60 years, Pampers has been committed to making every babies’
world better. The Pampers and UNICEF partnership is a true example of an “act
of good”, highlighting how by coming together we can do more and do better,
having real impact on mothers and babies around the world.

The extraordinary events of 2020 have highlighted that brands and companies
have a responsibility to society and the world around us. The Pampers and
UNICEF partnership is part of P&G’s ongoing commitment to Community Impact and
is among the Company’s efforts to deliver 2,021 Acts of Good in 2021.

About Pampers® At Pampers, we believe in the power of working together – with
parents, experts and our valued partners – to make babies’ world better, today
and in the future. That’s why, for more than 60 years, parents have trusted
Pampers to care for babies’ happy, healthy development. Pampers is a part of
The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide.
Every day, more than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and training pants
designed to provide protection and comfort for every stage of baby’s
development. Visit www.pampers.com to learn more about Pampers products, and
parenting tips. Pampers, together we make babies’ world better.

About P&G’s 2,021 Acts of Good in 2021 At P&G, supporting our communities,
fostering equality and inclusion and protecting the planet is embedded in how
we do business. We believe we have a responsibility to make the world
better — through the products we create and the positive impact our brands and
Company can have. Under our Lead with Love campaign, P&G and its brands like
Pampers have committed to 2,021 acts of good this year.