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AXE motivates guys to get vaxxed, then AXEd
Unilever’s AXE brand of male grooming products is pushing hesitant Gen Z consumers to get vaccinated against COVID-19 as the dating scene returns. Brand to distribute “AXEination Kits” featuring their...
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Walmart Invests in DroneUp
Walmart is making a strategic investment in drone services startup DroneUp after partnering with the firm to launch hundreds of deliveries from stores in a pilot program. On 17. June Walmart U.S. CEO...
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Exciting careers
This year, Trade Marketing Club’s traditional summer event was organised with personal and online participation. Both the topic and the opportunity to meet attracted members and non-members. Approximately 80 people...
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Private label is growing dynamically in the U.S.
Because of Kroger quarter report private label in the U.S. got into focos too. In 2020, the market share of private label brands in the United States was 19.5 percent. Yearly percentage change in...
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Just Walk Out shopping at Amazon Fresh store
For the first time, Just Walk Out technology is available in a new full-size Amazon Fresh grocery store. Now customers can save time shopping for groceries by skipping the checkout...
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(HU) A magyar fogyasztók tesztelhetik a papírpalack prototípusát
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Ferrari opened glossy lifestyle concept store
The store is arranged across a single open-plan floor in a 1980s building in Maranello, northern Italy, where Ferrari’s factory is located. London architectural studio Sybarite has paid tribute to Ferrari’s legacy in...
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Heinz rewards those in summer traffic jam
Notorious for its iconic slow pour, Heinz Ketchup partners with Waze and Burger King® to provide those stuck in summer traffic with complimentary Ketchup and Impossible Whopper. Being stuck in...
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Spanish delicacies shop
In Pilisborosjenő, the Olivaműhely store offers original Spanish products, olive oil, olives, canned fish and many Spanish gourmet products. The furniture of the shop, the original Castilian baskets, the photos,...
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Positive beauty and Nature’s Recipe – sustainability at Unilever
POPAI Hungary held its annual general meeting online. The professional part was a topic of strategic and practical sustainability at Unilever, broken down globally and by category. The POPAI Hungary...
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Walmart makes cash payment options more efficient
Mega retailer Walmart has partnered with bill payment fintech PayNearMe and bank technology company Green Dot to provide its customers a new way to pay their bills in cash at...
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New smart cart technology
Israeli startup WalkOut has made a plug-and-play option that costs less than other high-tech carts on the market. The smart cart tech firm retrofitts grocery carts as the technology’s growing...
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Does cash payment go or stay?
UK sees resurgence in cash use. The UK has seen a resurgence in the use of cash in the past week, according to cash management company Loomis UK. Consumers like...
Read more(HU) ÁSZ: felértékelődött a kutatás-fejlesztés és innováció jelentősége
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Promotion war against Amazon
Target and Walmart are facing Amazon head-on, announcing longer sales events that both start on June 20 — a day earlier than Prime Day. Shoppers will benefit for sure. Last year,...
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Lidl crosses the finish line first!
There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year. Already last year many asked the question: Will Lidl overtake Tesco in...
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Coop Sweden to introduce recycled plastic packaging for meat and fish
Coop Sweden’s intention is to replace the plastic trays used for packaging meat and fish with transparent, recycled plastic designs. With this move the retailer will reduce its virgin plastic...
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Me@Walmart workplace app and smartphones
Walmart announced on 3rd June that it’s launching Me@Walmart, a new workplace app that allows associates to schedule shifts, clock in, troubleshoot daily tasks and, eventually, replenish products more efficiently. In a blog...
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Largest Apple Store in Europe in Palazzo Marignoli
Apple Via del Corso is the largest Apple Store in Europe and occupies the historic Palazzo Marignoli, near the Piazza Colonna, in the centre of Rome. Fosters + Partners has restored...
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Coke and Pepsi – two sides on reopening
The iconic beverage brands are running campaigns that tap into an eagerness to return to normal. The topic is the same but the approach is totally different. When giant brands...
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Gap and Walmart Partner to Introduce Gap Home
Gap is the first fashion retailer to partner with Walmart in the home space, delivering a multi-year partnership to offer timeless American style for modern living. Strategic partnership According to...
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PLMA news about assortment extension
There are several assortment extension topics in the May newsletter E-Scanner of the Private Label Manufacturers Association. Novelties represents egsotic, healthy, vegetarian, vegan and sustainable trends. Albert Heijn expands international...
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According to a new study, watermelons come from Northeast Africa
Examining the DNA of watermelon species and hundreds of varieties of greenhouse-grown plants, researchers have discovered that watermelons are most likely derived from ancient plants that lived in the wild...
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A cooperation agreement was signed between K&H and the Milk Product Council
K&H and the Milk Interprofessional Organization and Product Council renewed their cooperation agreement. Under the new three-year contract, K&H will be able to participate in the organisation’s events as a...
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Shoppercentricity – The future of retail
A real shopper marketing flagship is the store presented in this aticle. This store is so packed full of great shopper-centric thinking, some of this must be part of what...
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Redy is ready to start
The Villányi wine region brought to life the light face of Villány 4 years ago, which has been soaring ever since, thanks to the enthusiasm of the producers and the...
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PLMA enviroment news
Focus topic of the May newsletter E-Scanner of the Private Label Manufacturers Association is the enviromental novelties of retail players. This time a UK initiative and dm’s new private label...
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PLMA European news
Focus topic of the May newsletter E-Scanner of the Private Label Manufacturers Association is the novelties, unique characteristics of retail players and the monitoring of changes. The French ‘Drive’ is...
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Rising food prices are prying shoppers from their favorite grocers
Price has emerged as the top consideration for consumers when they decide where to shop for food, according to a survey conducted last week by Inmar Intelligence. Roughly 68% of the 1,000...
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Walmart maintains growth with online sales up 37%
COVID-19’s unprecedented impact on Walmart’s growth last year was tough to beat, but the retailer continues to report robust first quarter growth with e-commerce sales up 37%, market share gains in grocery...
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