Just Walk Out shopping at Amazon Fresh store

Now customers can save time shopping for groceries by skipping the checkout line with the launch of our new Amazon Fresh grocery store with Just Walk Out shopping, opening Thursday, June 17 in The Marketplace at Factoria in Bellevue, Washington according to the blog on Amazon homepage.

Amazon store concepts

As written in our earlier articles Amazon experiments with new store formats to enhance physical retail presence. Amazon Go is the smallest, urban, convinient, Go Grocery is mid-sized,  suburbian and Fresh store is the biggest, supermarket like solution. All three types are characterized by the presence of the latest technologies and wide on-the-go food and beverage assortment. Amazon Fresh Factoria is the 14th such store in the United States.

Assortment and services

Veggies, fruit, meat, seafood, prepared foods, and pastries—all the amazing selection customers love and expect, with the option to skip the checkout line. This is the very first time Amazon has built the option to shop using Just Walk Out or traditional shopping all in one full-size grocery store, and thrilled to open the doors.

“The feedback has been fantastic, with customers noting that skipping the checkout allows them to save time and reduce contact in stores.” said Dilip Kumar, vice president of Physical Retail and Technology at Amazon.

Amazon Fresh Bellevue will be open to all customers every day from 7 a.m. to 10 p.m. PT following the store’s opening. To celebrate our grand opening, customers can visit the store on opening day for product giveaways, free samples, activities for kids, a chance to win Amazon gift cards, and more. Employees are available for any questions and fully focused on making the shopping experience delightful throughout the store.

How it works

Just Walk Out technology is made possible by a combination of computer vision, sensor fusion, and deep learning, and adds convenience to customers’ grocery shopping experience by giving them the option to come in, pick up what they want, and skip the checkout when they’re done. Anyone shopping at the new Amazon Fresh store can take advantage of the technology, which connects to customers’ Amazon account or credit card. Customers are prompted at the store’s entry gates to choose if they want to use Just Walk Out shopping or the traditional checkout lanes.

Customers who opt for Just Walk Out shopping can enter the store in three ways: They can scan the QR code in their Amazon app, use Amazon One to scan their palm, or insert a credit or debit card linked to their Amazon account. Each option will open the Just Walk Out gates.
Once inside the store, customers can shop like normal. Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. At the end of their trip, customers shopping with the Just Walk Out experience simply scan or insert their entry method again to exit.

Shoppers who use the Just Walk Out experience will be sent digital receipts, also available in their Amazon account. Traditional checkout shoppers will get a paper receipt, and recognized Amazon customers will also receive a digital receipt.

Ask Alexa

Amazon iconic sound controlled solution Alexa is installed in Fresh stores as well. So Alexa can help to find items to the shoppers. Just say „Alexa, where can I find ketchup? and Alexa tells you.