Exciting careers

Approximately 80 people registered for the event, the grillparty and summer opening event as part of this year’s professional program.

Attitude is important

As the introduction to the talk show, Sándor Baja, the managing director of Randstad, one of the world’s largest and number one bounty hunter companies in Hungary, spoke about how confident expertise determines what it’s worth when it’s marketing or sales, when it’s Z, Y, X or a member of the Great Generation age group. Continuous self-education, awareness, sparkling eyes, and a positive attitude are needed for someone to gain a desired position or remain competitive in the job market. Many are becoming leaders at a young age, as more and more service centers, SSC are headquartered in Hungary. India has lost its popularity as the precarious infrastructure of homes are inappropriate for home-office. In Hungary, 12% of employees changed jobs in the second half of 2020 and even more are thinking about switching. The focus has been on retaining the existing workforce, Employer Branding, communication to the own employees. The FMCG industry has once again become attractive to career starters as it has proven to be crisis and pandemic  resistant, maintaining its stability. You can read more about this topic in the online article of the lecturer.

In FMCG, we cry together, laugh together

Lídia Marosfi, former Deputy Chief Sales and Marketing Officer of Univer, the Lifetime Achievement Award of the Chain Bridge Club, presented an extraordinary professional and historical overview of the development of the marketing and trade marketing approach. She also presented mistakes and successes spiced with humor and personal stories, linked to Univer’s iconic brands. The strategic approach, commitment to life, love and appreciation for the company and employees have made clear the background to a successful product portfolio and market leadership position.

Round table discussion

After the presentations, the program continued with a roundtable discussion. Sándor Baja, CEO of Randstad, as a successful leader leaving the FMCG sector, said the industry was beginning to regain its attractiveness. Answering a question, Tímea Berki, head of regional marketing marketing at Upfield Eastern Europe, said that the connecting, balancing role in trade marketing is the most exciting. Fanni Kocsonya, Coca-Cola’s Hellenic trainee, reported on internships spanning key areas where she could gain valuable experience. Lídia Marosfi, former Deputy Chief Sales and Marketing Officer of Univer, emphasized that not only loyal colleagues at Univer, but also returning professionals strengthen the team and take care of continuous updating and renewal. Zsuzsanna Szak, Director of Henkel’s Beauty Care business unit, emphasized the importance of the practical implementation of Employer Brandig, of which trade marketing also plays a part.

Summer is starting

The professional block was housed in the Rudas Bistro Panorama Room, where those gathered could enjoy the view of the Danube and Budapest. During the barbecue party, the shady terrace was taken over by the guests of the Trade Marketing Club. The conversation and relationship building continued in small groups. During the traditional cake, future prospects, upcoming events and programs were discussed, with the hope that the face-to-face meeting would be natural and accepted again. The event will be covered in more detail in the next issue of Trade magazin.