Posts From Budai Klára
Trend-driven stationery category
According to Ico Zrt.’s modern trade director Tünde Sztankovicsné Kiss, stationery and office supplies sales increased thanks to the country’s improving economic situation. From Ico Zrt.’s business lines retail performed...
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More dishwasher use than manual washing-up
The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...
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Magazine: So far surviving has been the goal, now the objective is restarting
Our magazine interviewed Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ) about the state of play in retail trade and the influence of the coronavirus pandemic. How...
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Magazine: Clean and comfortable – without taboos
Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...
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