Posts From Budai Klára

Our face is our business card, so let’s take good care of it!
Date: 2021-05-10 08:04:13

Market players in the face care category also had to face unexpected conditions in 2020. Richard Dani, the head of Alveola Kft.’s trade division explained that the measures imposed to...

Fragrances tuned to moods
Date: 2021-05-10 07:45:21

The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...

Besides keeping you awake, energy drinks ought to be healthy too!
Date: 2021-05-07 10:58:38

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager reported to our magazine that the retail market of energy drinks grew by 2.9 percent in value and increased by 3.3 percent...

Fizzy times
Date: 2021-04-20 10:36:26

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that buying and consumption habits have changed in the soft drink market due to the pandemic. Still, in...

Waves coming and going in the fruit juice sea
Date: 2021-04-16 08:00:56

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

Magazine: Mothers’ trust is difficult to win and easy to lose
Date: 2021-04-13 07:28:33

In the baby care market the Pampers brand of Procter&Gamble has observed sales growth recently, especially in the wet wipe segment. Yvette Krubl, the company’s communications PR manager in Central...

Magazine: Makeup or face mask?
Date: 2021-03-19 07:04:37

According to Beatrix Palincsár, sales and marketing director of Dovex Kft., 2020 brought a decline in demand for decorative cosmetics due to the pandemic. Face mask wearing, working from home...

Quality is assured – even at the time of pandemic!
Date: 2021-01-25 14:34:00

The coronavirus pandemic forced executives to rethink their business plans and make changes if necessary. Quality assurance and food safety regulations keep changing, and this requires flexibility and rapid reaction...

A pandemic-ridden beer market
Date: 2021-01-25 14:25:22

The HoReCa sector makes up for nearly 30 percent of the major Hungarian breweries’ sales – and no beer was sold in this channel during the spring and the end-of-year...

Ups and downs in the Hungarian aquaculture sector
Date: 2021-01-25 10:09:44

Fish farming is an important segment of Hungarian agriculture, where production is eco-friendly, characterised by low energy used and high product quality. Ferenc Lévai, spokesperson of the Hungarian Aquaculture and...

Magazine: It has never been truer: Cleanliness is next to healthiness!
Date: 2021-01-25 07:11:20

Zsuzsa Petrikovics, Unilever Magyarország Kft.’s brand manager reported to Trade magazin that the pandemic induced a 35-percent rise in cleaning product sales in 2020. She revealed that sales grew way...

One eye is crying, the other is laughing…
Date: 2021-01-19 10:16:08

Veronika Kisvári, buying and sales director of Bognár-Vin Kft. (the distributor of Ági fruit syrups) reported to our magazine that the pandemic restructured the fruit syrup market very much: retail...

Quality is guaranteed – even at the time of pandemic!
Date: 2020-12-15 10:03:16

The coronavirus pandemic forced executives to rethink their business plans and make changes if necessary, and the regularly issued new quality assurance and food safety regulations required flexibility and rapid...

Magazine: Body care isn’t a luxury any more, it is a basic need
Date: 2020-12-10 07:22:06

According to Ildikó Berger, junior brand manager of Henkel Magyarország Kft., from March hand cream and body care product sales increased due to the pandemic. This trend also manifested in...

Not really a fruitful year
Date: 2020-11-23 12:30:06

Sió-Eckes Kft. experienced growing value and volume sales in the first quarter of 2020 in the fruit juice, nectar and drink (FJND) market, but marketing manager Anita Pusztai added that...

Toilet paper is the category’s flagship product
Date: 2020-11-11 14:59:55

Essity Hungary Kft.’s brand manager Réka Forgách told our magazine that household paper product value and volume sales both grew in the first half of 2020 if compared with the...

Fruit syrups are in a winning position
Date: 2020-11-10 13:14:01

According to Márk Monostori-Kalovits, marketing team leader of Ital Magyarország Kft., 2020 was about renewal for the company, as the full Ági portfolio went through an overhaul. Ági sales...

Magazine: Hygiene comes first
Date: 2020-11-05 06:40:04

According to Beatrix Szécsényi, senior trade and customer marketing manager of Reckitt Benckiser Kft., disinfectant cleaning product value sales jumped 40 percent and volume sales were up 26 percent in...

Magazine: Ice tea all year round
Date: 2020-10-19 07:27:25

Barnabás Kovács, Szentkirályi Magyarország’s senior regional brand manager told Trade magazin that ice tea sales were higher in 2019 than in the previous year. Lipton Ice Tea sales were growing...

The masters of thirst-quenching
Date: 2020-10-16 10:56:13

The functional drink category had been growing and strengthening before it suffered a blow because of the COVID-19 pandemic in the spring of 2020. There was one exception though, the...

Magazine: Cleanliness is more important than ever before!
Date: 2020-10-16 07:12:18

Zsuzsa Petrikovics, brand manager of Unilever Magyarország Kft. reported to Trade magazin that sales in the cleaning product category grew by a single-digit number in 2019. Then in March-April 2020...

Magazine: Oral care for every type of consumer need!
Date: 2020-10-13 07:00:10

In the oral care category toothpaste has a 57-percent share, manual toothbrushes represent 18 percent of the market and mouthwashes are at 15 percent – Dóra Hegedüs, Unilever Magyarország Kft.’s...

Practical and stylish: Gift packs under the Christmas tree
Date: 2020-10-05 10:23:27

Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...

Trend-driven stationery category
Date: 2020-09-11 09:22:08

According to Ico Zrt.’s modern trade director Tünde Sztankovicsné Kiss, stationery and office supplies sales increased thanks to the country’s improving economic situation. From Ico Zrt.’s business lines retail performed...

More dishwasher use than manual washing-up
Date: 2020-08-10 15:37:56

The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...

Magazine: So far surviving has been the goal, now the objective is restarting
Date: 2020-08-05 07:19:20

Our magazine interviewed Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ) about the state of play in retail trade and the influence of the coronavirus pandemic. How...

Magazine: Clean and comfortable – without taboos
Date: 2020-07-24 07:12:53

Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...

Posts From Budai Klára

Our face is our business card, so let’s take good care of it! Date: 2021-05-10 08:04:13

Fragrances tuned to moods Date: 2021-05-10 07:45:21

Besides keeping you awake, energy drinks ought to be healthy too! Date: 2021-05-07 10:58:38

Fizzy times Date: 2021-04-20 10:36:26

Waves coming and going in the fruit juice sea Date: 2021-04-16 08:00:56

Magazine: Mothers’ trust is difficult to win and easy to lose Date: 2021-04-13 07:28:33

Magazine: Makeup or face mask? Date: 2021-03-19 07:04:37

Quality is assured – even at the time of pandemic! Date: 2021-01-25 14:34:00

A pandemic-ridden beer market Date: 2021-01-25 14:25:22

Ups and downs in the Hungarian aquaculture sector Date: 2021-01-25 10:09:44

Magazine: It has never been truer: Cleanliness is next to healthiness! Date: 2021-01-25 07:11:20

One eye is crying, the other is laughing… Date: 2021-01-19 10:16:08

Quality is guaranteed – even at the time of pandemic! Date: 2020-12-15 10:03:16

Magazine: Body care isn’t a luxury any more, it is a basic need Date: 2020-12-10 07:22:06

Not really a fruitful year Date: 2020-11-23 12:30:06

Toilet paper is the category’s flagship product Date: 2020-11-11 14:59:55

Fruit syrups are in a winning position Date: 2020-11-10 13:14:01

Magazine: Hygiene comes first Date: 2020-11-05 06:40:04

Magazine: Ice tea all year round Date: 2020-10-19 07:27:25

The masters of thirst-quenching Date: 2020-10-16 10:56:13

Magazine: Cleanliness is more important than ever before! Date: 2020-10-16 07:12:18

Magazine: Oral care for every type of consumer need! Date: 2020-10-13 07:00:10

Practical and stylish: Gift packs under the Christmas tree Date: 2020-10-05 10:23:27

Trend-driven stationery category Date: 2020-09-11 09:22:08

More dishwasher use than manual washing-up Date: 2020-08-10 15:37:56

Magazine: So far surviving has been the goal, now the objective is restarting Date: 2020-08-05 07:19:20

Magazine: Clean and comfortable – without taboos Date: 2020-07-24 07:12:53

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