Tag "Trade magazin"
First Trade Marketing Club Online – Promo Online Coming Next Week
The first online meeting of the Trade Marketing Club “First Hand Info from Market Researchers ” was succesfully organised with nearly 70 participants, co-organized by Trade Magazine and POPAI Hungary...
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Online conference on the present and future of promotions
Who and how promotion affect people? What were your most successful promotions in 2019 and why? What could be the key to the secret to enticing promotions? How do customers...
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Magazine: Future Store: More visitors than ever before
Trade magazin first built its 150m² Future Store 10 years ago. This year at Sirha Budapest 2020 no less than 25 partners already introduced their products and services on 650m²,...
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Magazine: Winners of the Innovation Product Competition
On 4 February 2020 – after the opening ceremony of the Sirha Budapest trade fair – the award presentation of the Sirha Budapest Innovation Product Competition took place. Trade magazin...
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Magazine: More exhibitors and visitors at this year’s Sirha trade show
International food and HoReCa trade show Sirha Budapest took place between 4 and 6 February 2020, and it was very successful from both professional and business perspectives. The venue was...
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Magazine: In the first line of CSR – CSR Hungary Awards 2019
For 12 years CSR Hungary has been rewarding the firms and organisations that take corporate social responsibility seriously. In 2019 22 winners were announced and at the award ceremony CSR...
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Less luxury, more health?
In an 821-respondent representative survey, NMS Hungary was trying to find out what Hungarians are expecting from the year ahead of us, and how their expectations can influence their shopping...
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Magazine: International Food and HoReCa trade show
Sirha Budapest is the most important regional event for the representatives of the food, baking and confectionery industry, the HoReCa sector, and the world of packaging and gastronomy. Last time...
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Trade magazin announces another competition – for a more sustainable future!
Who, what products, services or companies could be the symbols of sustainability in 2020? compete on Your own behalf, or by recommending a colleague or acquaintance if you have done...
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(HU) Január 15-ig pályázhatnak innovációikkal a SIRHA Budapest kiállítói
Sorry, this entry is only available in HU....
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The Trade Parliament was in session (Part 2)
On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...
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Magazine: More stores can now use the SuperStore logo!
Trade magazin organised the SuperStore competition in 2019 too. It was an important criterion in the store design concept competition that retailers operating an online shop only weren’t eligible for...
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Magazine: The changing face of retail
Trafik.hu coordinates the purchasing and sales work of 100 National Tobacco Shops. Data from the company reveals that these units are playing an ever-bigger role in Hungary’s FMCG retail. According...
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Sirha Budapest 2020: The biggest Hungarian celebration of everything food
Our magazine asked Klára Tihanyi, exhibition director of Sirha Budapest 2020 about the food, baking and confectionery, HoReCa, packaging and gastronomy trade fair. ‘In 2018 about 300 exhibitors from 17...
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Magazine: Superbrands Magyarország is 15 years old
There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...
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Magazine: The Trade Parliament was in session (Part 1)
This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...
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SPAR has been awarded with prestigious professional recognitions
The store’s commercial and marketing work has been recognized this fall with several major professional awards. In addition to the silver statue of one of the most prominent commercials film...
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A wide range of programmes at Sirha Budapest
Sirha Budapest, the most important food and HoReCa trade fair in the region, will take place on 4-6 February 2020. Food, drink, confectionery and baking companies will be present on...
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Magazine: What I don’t have, you bring to the table
On 5 September the members of Trade Marketing Club and POPAI Hungary Association gathered in the BKIK building. The event’s title was ‘X, Y, Z in a different way: How can...
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Magazine: Parliamentary reckoning
The Business Days conference has become ‘the’ conference of the trade by now, a real ‘PRIME EVENT BRAND’ of the Hungarian FMCG sector. It is needless to say that this status...
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Sixty applicants won the Value and Quality Award in 2019
On 10 September the award ceremony of the Value and Quality Award took place in the building of the Hungarian Parliament for the second time. This year 67 entries by...
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Nébih guides for cutting food waste
Four working groups of the No Leftover programme of the National Food Chain Safety Office (NÉBIH) have compiled guidance documents that can help in preventing the production of food waste...
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The Business Days Conference, founded by Trade magazin won a Value and Quality Grand Prize
The Awards for the Value and Quality Grand Prix were presented at the Feast of Economics in the Upper House of the Parliament on 10 September. This year, 67 applications...
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Magazine: Simple mechanisms, useful prizes
As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...
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Magazine: Where promotions are hunting for shoppers
In Slovakia the top grocery retailers are Tesco, Lidl, Kaufland, Billa and Metro. This was one of the many interesting things that we could learn at the Slovakian retail congress –...
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Focus on customer experience: the most innovative traders in the Hungarian market were rewarded
With the support of Mastercard, this year’s Merchant of the Year competition was launched to reward innovative commercial solutions that provide the best customer experience. The organizers are expecting the...
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Improved sales performance from wholesalers too
This year is the second when we asked wholesalers supplying the retail and HoReCa sectors about the market and their own performance. Approximately 20-25 wholesalers talked about their results; their combined...
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Sirha Budapest: Almost half of the exhibition space is already booked
The next Sirha Budapest trade show will take place on 4-6 February 2020. It perfectly shows the significance of the Budapest event that already about100 companies have booked 5,000m² of exhibition...
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Business Dinner 2019: Focusing on agriculture
Trade magazine and the Chain Bridge Club invited Minister of Agriculture Dr István Nagy and Bonafarm CEO Attila Csányi to the traditional end-of-May Business Dinner, where more than 60 food...
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