Tag "Trade magazin"

The Trade Parliament was in session (Part 2)

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

Read more

Magazine: More stores can now use the SuperStore logo!

Trade magazin organised the SuperStore competition in 2019 too. It was an important criterion in the store design concept competition that retailers operating an online shop only weren’t eligible for...

Read more

Magazine: The changing face of retail

Trafik.hu coordinates the purchasing and sales work of 100 National Tobacco Shops. Data from the company reveals that these units are playing an ever-bigger role in Hungary’s FMCG retail. According...

Read more

Sirha Budapest 2020: The biggest Hungarian celebration of everything food

Our magazine asked Klára Tihanyi, exhibition director of Sirha Budapest 2020 about the food, baking and confectionery, HoReCa, packaging and gastronomy trade fair. ‘In 2018 about 300 exhibitors from 17...

Read more

Magazine: Superbrands Magyarország is 15 years old

There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...

Read more

Magazine: The Trade Parliament was in session (Part 1)

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

Read more

SPAR has been awarded with prestigious professional recognitions

The store’s commercial and marketing work has been recognized this fall with several major professional awards. In addition to the silver statue of one of the most prominent commercials film...

Read more

(HU) Harmadszor

Sorry, this entry is only available in Hungarian....

Read more

A wide range of programmes at Sirha Budapest

Sirha Budapest, the most important food and HoReCa trade fair in the region, will take place on 4-6 February 2020. Food, drink, confectionery and baking companies will be present on...

Read more

Magazine: What I don’t have, you bring to the table

On 5 September the members of Trade Marketing Club and POPAI Hungary Association gathered in the BKIK building. The event’s title was ‘X, Y, Z in a different way: How can...

Read more

Magazine: Parliamentary reckoning

The Business Days conference has become ‘the’ conference of the trade by now, a real ‘PRIME EVENT BRAND’ of the Hungarian FMCG sector. It is needless to say that this status...

Read more

Sixty applicants won the Value and Quality Award in 2019

On 10 September the award ceremony of the Value and Quality Award took place in the building of the Hungarian Parliament for the second time. This year 67 entries by...

Read more

Nébih guides for cutting food waste

Four working groups of the No Leftover programme of the National Food Chain Safety Office (NÉBIH) have compiled guidance documents that can help in preventing the production of food waste...

Read more

The Business Days Conference, founded by Trade magazin won a Value and Quality Grand Prize

The Awards for the Value and Quality Grand Prix were presented at the Feast of Economics in the Upper House of the Parliament on 10 September. This year, 67 applications...

Read more

Magazine: Simple mechanisms, useful prizes

As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...

Read more

Magazine: Where promotions are hunting for shoppers

In Slovakia the top grocery retailers are Tesco, Lidl, Kaufland, Billa and Metro. This was one of the many interesting things that we could learn at the Slovakian retail congress –...

Read more

Focus on customer experience: the most innovative traders in the Hungarian market were rewarded

With the support of Mastercard, this year’s Merchant of the Year competition was launched to reward innovative commercial solutions that provide the best customer experience. The organizers are expecting the...

Read more

Improved sales performance from wholesalers too

This year is the second when we asked wholesalers supplying the retail and HoReCa sectors about the market and their own performance. Approximately 20-25 wholesalers talked about their results; their combined...

Read more

Sirha Budapest: Almost half of the exhibition space is already booked

The next Sirha Budapest trade show will take place on 4-6 February 2020. It perfectly shows the significance of the Budapest event that already about100 companies have booked 5,000m² of exhibition...

Read more

Business Dinner 2019: Focusing on agriculture

Trade magazine and the Chain Bridge Club invited Minister of Agriculture Dr István Nagy and Bonafarm CEO Attila Csányi to the traditional end-of-May Business Dinner, where more than 60 food...

Read more

Sirha Budapest: registration has started

The next Sirha Budapest regional-scope food and hospitality trade show will take place on 4-6 February 2020. Last time 21,500 professional visitors from 35 countries came to the HUNGEXPO Budapest Fair...

Read more

Good sales results featured in this year’s FMCG retailer ranking

Trade magazin traditionally publishes its FMCG retailer ranking on the first workday in June. The good sales results of former years improved further last year. Although there was no change...

Read more

Magazine: Employer branding at its best

In 2018 the best Hungarian brands have been rewarded with the MagyarBrands prize for the ninth time. From 2018 the MagyarBrand programme evaluates brands in four categories: business, consumer and employer...

Read more

(HU) Átadták „Az év legsikeresebb promóciója 2018” díjakat

Sorry, this entry is only available in Hungarian....

Read more

A chance for the best to earn recognition!

Trademarks can do a lot in calling the attention to what is good, what is above the average. The Value and Quality Award Trademark’s objective is to reward the high...

Read more

Business Development Conference in Somogy

Economic experts will held lectures for economic operators on the increase of business income and get to know the current trends – the current regional Business Development Conference organized for...

Read more

Trade magazin named as the official media partner of Sirha Budapest

The next Sirha Budapest trade show will take place on 4-6 February 2020. Just like in former years, the event’s official media partner is going to be Trade magazin. The...

Read more

Magazine: The busiest street means something else for each brand

On 15 November members of the Trade Marketing Club gathered for this year’s last meeting. The topic was location-related differences and geomarketing research revealing these. Zsuzsanna Hermann welcomed participants and...

Read more

Magazine: Once upon a time… Business Days 2018 (Part 2)

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Read more

We’ve got the winners! – MagyarBrands 2018

The MagyarBrands program evaluated the outstanding Hungarian brands for the ninth time this year: the domestic brands in excellent consumer, business and innovative categories were able to compete for the...

Read more
Oldal