Tag "Red Bull"

Red Bull is coming up with a new, limited product

Red Bull is expanding its range for the young generation with its latest summer edition drink, the soft drink named “Curuba Elderflower”. In addition to passion fruit and peach flavors,...

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After 16 years, the Red Bull Ládaderbi race will be held again

The Red Bull Ládaderbi was born from the combination of speed, creativity and complete madness. It was 16 years ago that we last took part in Ládaderb in Budapest. Anyone...

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Visa and the Red Bull Formula 1 teams enter into a global partnership

The Formula 1 field is starting the 2024 season with a new look and sponsor. Red Bull Formula 1 Teams and Visa (NYSE: V) today announced that they have entered...

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Red Bull ends an outstandingly good year

Red Bull, the Austrian-based energy drink company, closed last year after an exceptional year, with significant growth and record sales. Last year, the company crossed the 10 billion euro turnover...

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Brands in the ring

On Thursday afternoon Gábor Tolnai, head of marketing insight division at Kantar Hoffmann, gave a presentation titled “Brand Footprint 2023 – The best FMCG brands in the world and in...

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Red Bull Launches Gaming Hub In Waterford

Red Bull has this week launched a gaming hub at South East Technological University (SETU) Waterford to support the development of third-level gamers in Ireland. The sports energy drink giant noted...

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Red Bull set a record at the Hungaroring

Defending title and two-time world champion Max Verstappen, the Dutch driver of Red Bull, won the 38th Formula 1 Hungarian Grand Prix at the Hungaroring on Sunday. It was the...

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POPAI village in the heart of EuroShop

This article is available for reading in Trade magazin 2023/5 EuroShop is the biggest trade fair of the retail profession, which is organised by Messe Düsseldorf every three years, with...

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The strength of brands

On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...

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Trio To Lead Energy-Drinks Giant Red Bull After Co-Founder’s Death

Energy-drinks giant Red Bull will be headed by a board consisting of three current members of senior management following the death of co-founder Dietrich Mateschitz, his son Mark said in a...

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Red Bull Owner Dietrich Mateschitz Dies Aged 78

Dietrich Mateschitz, the Austrian billionaire founder and owner of energy drink company Red Bull, died on Saturday at the age 78 after a serious illness with cancer. The Styrian-born entrepreneur built a global empire around...

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Red Bull Pilvaker is ten years old

Red Bull Pilvaker is ten years old. The modern team of performers and creators, who started out in homage to the heroes of the 1848 revolution, will be shown together...

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Ferrero, Red Bull and the rest: family businesses are extremely successful

While they’ve faced some major challenges during the past two years, family-owned enterprises have demonstrated their resilience while creating jobs and opportunities that give their communities hope of a better...

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2021 is the year when sports marketing strategies have to be reviewed

Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....

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The tides have turned: From recovery to growth

Since the pandemic started in March, impulse baskets have shrunk and now only represent 39 percent of all baskets. For instance in the first three months of the pandemic (March-May)...

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Red Bull dance competition on TikTok

Red Bull is turning its yearly “Dance Your Style” competition into a virtual event on video-sharing app TikTok. Nov. 2. Red Bull announced on PR Newswire that Dance Your Style challenges...

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Zamárdi will be the last ever Red Bull Air Race

This year will be the last season of the Red Bull Air Race World Championship. The last race of the series will be held in Zamárdi. Red Bull announced on...

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Magazine: FMCG brands and sports: Brand building and mission (Part 2)

OMV sponsors athletes in several countries, because the company is fully aware of the fact that the values of the world of sport fall in line with the expectations of...

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Hévíz would provide background support for the Red Bull Air Race

The city of Hévíz and its Hévíz-Balaton Airport in Sármellék would provide support for the organization of the Red Bull Air Race if the organizers would bring the event to...

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Magazine: Energy is flowing

Energy drinks is one of the most dynamically growing alcohol-free drink segments. Coca-Cola HBC Magyarország Kft.’s commercial excellence leader Gábor Ivády informed us that the young generation knows this category well...

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Red Bull launched a limted series edition Neymar Jr.’s face

Red Bull Energy Drink unveils a limited edition can featuring global soccer icon Neymar da Silva Santos Junior – commonly known as Neymar Jr. The release of the special Red...

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Red Bull: The pilots will fly again under the Chain Bridge again

This year, the pilots will fly under the Chain Bridge again during the weekend of the Red Bull Air Race World Series. Besenyei Péter, a former pilot of the series,...

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Three alcohol-free cocktails, which gives you wiiings for the summer

Red Bull has a new grapefruit summer taste Festivals, pool parties, friendly gatherings, garden parties, post-work relaxation – you have the perfect alcohol-free companion for the best moments of this...

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Spar is flying high with its own brands

Spar Austria informed that last year they sold twice as many from the company’s private label energy drinks than from Red Bull products. Last year 45.7 million S-Budget energy drinks...

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Red Bull Air Race: Hungarian race will be in early July

The Budapest race of the Red Bull Air Race World Aerobatic Championship Series race series will be held on the first weekend of July. According to Thursday’s press conference Budapest...

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Red Bull Air Race – it will be 70th race at the weekend in Budapest

The Red Bull Air Race will be the 70th race of the Red Bull Air Race series. In addition to Besenyei Péter’s stunts, a number of additional activities will be...

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Red Bull is putting a new summer flavour on the market

Limited edition, kiwi-apple ‘SummerEdition’ has a green packaging and appears in shops in May. As for its composition, the new Red Bull product is the same as the classic version,...

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Red Bull launches a brand new summer flavor

The kiwi-apple flavored SummerEdition arrives. Red Bull expands its product portfolio with new flavors during the summer. The green boxed, kiwi-apple-flavored “SummerEdition” arrives in May in limited quantities. In addition...

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Red Bull can: Pilvaker edition

Red Bull products will appear on store shelves with a special graphic design at the end of January. The new design will call shoppers’ attention to the Red Bull Pilvaker...

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Petőfi Sándor's face and verse on the Red Bull cans

The Red Bull cans will be available with unique graphics from the end of January. The graphics call the attention to the upcoming Red Bull Pilvaker that started as a...

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