Visa and the Red Bull Formula 1 teams enter into a global partnership
The Formula 1 field is starting the 2024 season with a new look and sponsor. Red Bull Formula 1 Teams and Visa (NYSE: V) today announced that they have entered into an unprecedented multi-year agreement that will see Visa become the global partner of the Red Bull Formula 1 teams and the former Scuderia Alpha Tauri Formula 1 will continue to compete under the name Visa Cash App RB.
Visa’s first major new global sports sponsorship deal in more than 15 years includes the Visa Cash App eponymous partnership with Team RB and the F1 Academy Women’s Series, as well as a partnership with Oracle Red Bull Racing (ORBR).
“This is a groundbreaking partnership and a great opportunity for Visa to reach one of the fastest growing sports communities in the world”
– said Frank Cooper, Visa’s global head of marketing.
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