promóció - Trademagazin

Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01

PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...

Return of instore promotions
Date: 2020-06-10 14:21:19

Promotions are loved by shoppers. The events of recent months, the panic stocking up, out of stocks, the expansion of the sales area due to the social distancing, the time...

The “Most Successful Promotion of the Year 2019” awards were presented at the online professional day
Date: 2020-04-30 21:13:22

The “Most Successful Promotion of the Year 2019” awards were presented at the online professional day. Exciting presentations, great entries, valuable awards, proud winners, and nearly 100 people attended...

Hungarian Product gets the year going with momentum in retail chains
Date: 2020-02-10 12:12:28

Managing director Eszter Benedek told that Hungarian Product Nonprofit Kft. is implementing a wobbler campaign in Auchan stores this February and October, calling shoppers’ attention to products bearing the trademark....

Pricing and promotions through the eyes of the consumer
Date: 2019-11-18 19:24:00

Food prices are rising and shoppers are worried – reveals the latest Nielsen ‘Shopper Trends’ survey. Back in 2017 growing food prices was only the 6th biggest shopper concern, but...

KitchenAid promotion in Spar stores
Date: 2019-10-20 11:23:32

US kitchen appliances brand KitchenAid’s products are available to SPAR customers between 10 October 2019 and 29 January 2020. Shoppers get a loyalty point for every HUF 1,000 spent and...

Magazine: Experiences motivate shoppers
Date: 2019-07-04 07:30:31

In connection with the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann conducted a qualitative consumer survey with 4 focus groups that consisted of 23-35 and 36-55 year old Budapest...

Marketing ideas from a confectionery
Date: 2019-06-24 16:10:26

A confectionery in Budaörs provides the service of sending an ice cream van to birthday parties and other children’s programmes. The van goes there free of charge minimum if 50...

Magazine: More days, more sausages
Date: 2019-05-14 07:58:14

Zoltán Szántó, senior product manager of PICK Szeged Zrt. told Trade magazine that the two biggest segments in the grill product market are grill sausages and meat prepared for the...

Coles launches reusable container promotion
Date: 2019-04-26 11:10:57

Coles is encouraging customers to reduce food and plastic waste at home with its latest promotion.The Coles Fresh Food Container Program, offers ‘container credits’ when customers spend $20 or more using flybuys...

Magazine: Special trademark promotions at the product presentations for Coop stores
Date: 2019-02-08 07:50:22

Six companies with products that bear the Hungarian Product trademark offered a special promotional package at the November product presentation organised by trading companies Tisza-Coop and Alföld Pro-Coop for Coop...

Magazine: Winning cards
Date: 2019-01-30 07:35:51

Mastercard was the sponsor of the prize game and the cooking contest. We asked marketing manager Péter Mondovics about the cooperation. How did Mastercard end up ‘on the dinner...

Hungarian Product introduces next year’s promotions
Date: 2018-11-13 10:28:46

HUNGARIAN PRODUCT Nonprofit Kft. announced their 2019 promotion campaigns at a marketing forum held for the trademark’s users in Kecskemét. The company also informed that in 2018 they had managed...

Changing shoppers, changing needs
Date: 2018-09-03 09:53:57

The ‘Most successful promotion of the year’ competition and the related one-day conference give us a special opportunity to get to know shoppers’ opinion directly. In former years the results were...

Spring POPAI meeting at Unilever
Date: 2018-05-10 20:58:39

Unilever Magyarország was the host of the spring POPAI meeting on 10 May. Gábor Füzes, client manager of dunnhumby introduced the company’s comprehensive concept for making returns. Adrienn Dorogi, head of research...

What do you put your name on?
Date: 2017-12-06 07:04:05

According to Ferenc Keresztesi, managing director of Present Store Kft., every company – be it small or large – needs to use promotional gifts to make sure that they are...

Theodora’s successful birthday promotion comes to an end
Date: 2017-10-24 17:12:20

At the end of May 110-year-old Theodora launched a 110-day promotion campaign, which ended on 15 September. Almost 1.3 million codes from Theodora bottle caps were uploaded to the promotional website...

Price-sensitive consumers and promotions: best friends forever
Date: 2017-08-30 05:16:01

According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...

Magazine: The most influential retail trends in 2016
Date: 2017-06-16 06:57:06

How did Hungarian FMCG retail perform in 2016? Value sales improved by 2.8 percent if compared with the 2015 level. Volume sales dropped 1.1 percent and prices augmented by 3.9...

Men are more loyal to their favourite deodorant
Date: 2015-03-25 12:09:56

As the temperature keeps rising, unpleasant body odour and sweating are becoming a problem to many. Viktória Tantics, brand activation manager with Beiersdorf Kft. told our magazine that the company’s...

A close to 2.2 million euros support for the promotion of wine products in foreign markets
Date: 2015-02-19 11:10:56

The mountain villages can claim nearly 2.2 million euros subsidy for the promotion of viticultural and wine products in third countries between 2015 and 2017. The Minister of Agriculture’s regulation...

Mountain Dew calls consumers to “Claim the Outdoors” Date: 2020-08-18 11:10:01

Return of instore promotions Date: 2020-06-10 14:21:19

The “Most Successful Promotion of the Year 2019” awards were presented at the online professional day Date: 2020-04-30 21:13:22

Hungarian Product gets the year going with momentum in retail chains Date: 2020-02-10 12:12:28

Pricing and promotions through the eyes of the consumer Date: 2019-11-18 19:24:00

KitchenAid promotion in Spar stores Date: 2019-10-20 11:23:32

Magazine: Experiences motivate shoppers Date: 2019-07-04 07:30:31

Marketing ideas from a confectionery Date: 2019-06-24 16:10:26

Magazine: More days, more sausages Date: 2019-05-14 07:58:14

Coles launches reusable container promotion Date: 2019-04-26 11:10:57

Magazine: Special trademark promotions at the product presentations for Coop stores Date: 2019-02-08 07:50:22

Magazine: Winning cards Date: 2019-01-30 07:35:51

Hungarian Product introduces next year’s promotions Date: 2018-11-13 10:28:46

Changing shoppers, changing needs Date: 2018-09-03 09:53:57

Spring POPAI meeting at Unilever Date: 2018-05-10 20:58:39

What do you put your name on? Date: 2017-12-06 07:04:05

Theodora’s successful birthday promotion comes to an end Date: 2017-10-24 17:12:20

Price-sensitive consumers and promotions: best friends forever Date: 2017-08-30 05:16:01

Magazine: The most influential retail trends in 2016 Date: 2017-06-16 06:57:06

Men are more loyal to their favourite deodorant Date: 2015-03-25 12:09:56

A close to 2.2 million euros support for the promotion of wine products in foreign markets Date: 2015-02-19 11:10:56