Tag "promóció"

Aldi plays a significant role in the month of domestic products

As we wrote about earlier, the month of domestic products will be organized this August with the participation of nine domestic manufacturers. The message of this is that Hungarian Product...

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A nap levese! – A nap képe

Sorry, this entry is only available in Hungarian....

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(HU) Aki a Gyulait szereti, az nyerni is szeret!

Sorry, this entry is only available in Hungarian....

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Magazine: Price promotions /Re-planning

On 28 May 2022 Directive (EU) 2019/2161 of the European Parliament and of the Council amending Directive 98/6/EC should be applied in Hungary, together with the new rules amending the...

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Feldman: the EU to ban the promotion of red meat and wines is unacceptable

The Secretary of State for Agriculture and Rural Development in the Ministry of Agriculture called the European Commission’s ban on the promotion of red meat and wines unacceptable on Monday....

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(HU) Café Telekinézis – A nap videója

Sorry, this entry is only available in Hungarian....

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Heinz rewards those in summer traffic jam

Notorious for its iconic slow pour, Heinz Ketchup partners with Waze and Burger King® to provide those stuck in summer traffic with complimentary Ketchup and Impossible Whopper. Being stuck in...

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Promotions from the shopper’s perspective

On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...

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Promotion war against Amazon

Target and Walmart are facing Amazon head-on, announcing longer sales events that both start on June 20 — a day earlier than Prime Day. Shoppers will benefit for sure. Last year,...

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Magazine: Dancing on ice – with new moves

In 2020 both the pandemic and the relatively chilly early summer worked against the ice cream market. Companies needed to take steps if they wanted to increase sales even in...

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Krispy Kreme gives free doughnut for vaccinated customers – all year long

Krispy Kreme stores worldwide are offering free doughnuts to customers who have been vaccinated against COVID-19. The chain is also offering staff members up to four hours of paid time...

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Successful Foam White Christmas at SPAR

According to Eszter Benedek, managing director of Hungarian Product Nonprofit Kft., their promotion campaign with SPAR was a big success last December. All Hungarian Product trademark bearing products available in...

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Pizza and Pepsi party online – fancy up top, pajamas on the bottom

There is no need to give up parties in 2020. True only virtually, Panera and Pepsi are inviting to party pizza lovers in the US. 1,000 lucky ones can win...

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Reál: Successful promotion with Hungarian Product

Hungarian Product Nonprofit Kft. organised a promotion campaign in REÁL stores between 2 and 27 September. Shoppers who purchased minimum two Cerbona Élelmiszergyártó Kft., Detki Keksz Édesipari Kft., Nádudvari Élelmiszer...

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Old world and new world – in the light of promotions

Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...

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Mountain Dew calls consumers to “Claim the Outdoors”

PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...

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Return of instore promotions

Promotions are loved by shoppers. The events of recent months, the panic stocking up, out of stocks, the expansion of the sales area due to the social distancing, the time...

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The “Most Successful Promotion of the Year 2019” awards were presented at the online professional day

  The “Most Successful Promotion of the Year 2019” awards were presented at the online professional day. Exciting presentations, great entries, valuable awards, proud winners, and nearly 100 people attended...

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Hungarian Product gets the year going with momentum in retail chains

Managing director Eszter Benedek told that Hungarian Product Nonprofit Kft. is implementing a wobbler campaign in Auchan stores this February and October, calling shoppers’ attention to products bearing the trademark....

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Pricing and promotions through the eyes of the consumer

Food prices are rising and shoppers are worried – reveals the latest Nielsen ‘Shopper Trends’ survey. Back in 2017 growing food prices was only the 6th biggest shopper concern, but...

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KitchenAid promotion in Spar stores

US kitchen appliances brand KitchenAid’s products are available to SPAR customers between 10 October 2019 and 29 January 2020. Shoppers get a loyalty point for every HUF 1,000 spent and...

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Magazine: Experiences motivate shoppers

In connection with the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann conducted a qualitative consumer survey with 4 focus groups that consisted of 23-35 and 36-55 year old Budapest...

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Marketing ideas from a confectionery

A confectionery in Budaörs provides the service of sending an ice cream van to birthday parties and other children’s programmes. The van goes there free of charge minimum if 50...

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Magazine: More days, more sausages

Zoltán Szántó, senior product manager of PICK Szeged Zrt. told Trade magazine that the two biggest segments in the grill product market are grill sausages and meat prepared for the...

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Coles launches reusable container promotion

Coles is encouraging customers to reduce food and plastic waste at home with its latest promotion.The Coles Fresh Food Container Program, offers ‘container credits’ when customers spend $20 or more using flybuys...

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Magazine: Special trademark promotions at the product presentations for Coop stores

Six companies with products that bear the Hungarian Product trademark offered a special promotional package at the November product presentation organised by trading companies Tisza-Coop and Alföld Pro-Coop for Coop...

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Magazine: Winning cards

Mastercard was the sponsor of the prize game and the cooking contest. We asked marketing manager Péter Mondovics about the cooperation.   How did Mastercard end up ‘on the dinner...

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Hungarian Product introduces next year’s promotions

HUNGARIAN PRODUCT Nonprofit Kft. announced their 2019 promotion campaigns at a marketing forum held for the trademark’s users in Kecskemét. The company also informed that in 2018 they had managed...

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Changing shoppers, changing needs

The ‘Most successful promotion of the year’ competition and the related one-day conference give us a special opportunity to get to know shoppers’ opinion directly. In former years the results were...

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