Mountain Dew calls consumers to “Claim the Outdoors”

According to the brand’s official press release PepsiCo’s Mountain Dew brand debuted a new campaign and sweepstakes on Aug. 17 that calls on consumers to share their favorite photos of their outdoor adventures,

Prize cascade

During a summer of indoor activities, people all over the country have been yearning for the outdoor experiences they traditionally love so much. DEW surveyed their consumers and found fans traditionally spent their time with motorsports, hiking, fishing, and biking, so to celebrate fans interests and give them the opportunity to safely enjoy their favorite activities, “Claim the Outdoors” was born. This is also reflected in the promotion prize pyramid starting on August 17th.The Grand Prize is a brand new Ford Bronco Big Bend 2 Door, with a year’s worth of Dew presented by #1 country duo LOCASH. The First Prize is a 4 Day, 3 Night Guided Grand Canyon hike for two.

The Second Prize is Tickets to a race with race car driver Chase Elliott. The Third Prize is a  One on One Fishing experience with Bassmaster Gerald Swindle. There are Additional Prizes like outdoor gear including mountain bikes; fishing rods, and more.

Photo and video sharing

To participate in the “Claim the Outdoors” contest, consumers can scan a QR code at retail or visit DewClaimTheOutdoors.com then share a picture or video of themselves illustrating how they #ClaimtheOutdoors.

“DEW fans are known for their energy and passion for the outdoors, which is why we wanted to bring this program to life,” said Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division). “By creating incredible prizing based on our consumer habits, we’re getting right to their passion points to celebrate a fun, exciting and safe way to return to the outdoor experiences we value most.”