Dia earmarks EUR 150m for promotion in 2024
Spain’s Dia is earmarking EUR 150m for promotion and discounting in 2024. As part of this, the retailer will make weekly offers on more than 200 products, on which Club Dia members will be able to enjoy discounts of up to 40%. Dia plans to focus on fresh products to ensure that shoppers get the best possible price on essential items.
This article is available for reading in Trade magazin 2024/4
Related news
Market share of Chinese platforms in Spain reaches 34%
One in three (34 percent) of online purchases in the…
Read more >Private Label Purchasing On The Rise In Spain, Says Dia
Six in ten Spanish shoppers (60%) say that they are…
Read more >There are protests against mass tourism in Spain
In several major cities in Spain, including Barcelona and Malaga,…
Read more >Related news
Valeo Foods Completes Acquisition Of Appalaches Nature
Valeo Foods Group has completed the acquisition of Appalaches Nature,…
Read more >Carrefour grows in France and Brazil, lags behind in rest of Europe
Carrefour says it is rather pleased with its financial results…
Read more >Food and beverage innovation plunges nearly 50% since 2007: Mintel
The market research firm said about a quarter of items…
Read more >