promóció - Trademagazin

SPAR is slashing the prices of more than 400 of its products
Date: 2024-04-02 12:14:21

Two special offers await customers in SPAR stores! You can save up to 45 percent on the price of some products included in the promotion. On Tuesday, April 2 and...

Temu pulled the handbrake because of a scandalous action
Date: 2024-04-02 10:57:18

Responding to user concerns, Temu changed the terms of one of its promotional campaigns that originally asked for overly broad personal information. In the campaign launched in Great Britain, the...

Dia earmarks EUR 150m for promotion in 2024
Date: 2024-03-26 13:55:05

Spain’s Dia is earmarking EUR 150m for promotion and discounting in 2024. As part of this, the retailer will make weekly offers on more than 200 products, on which Club...

Spring greeting Gastrohét
Date: 2024-03-05 06:56:47

During the week celebrating domestic gastronomy, METRO and its more than 500 partners will lure guests hungry for culinary experiences to restaurants with HUF 5,000 worth of restaurant coupons. The...

Now we can buy food up to 40% cheaper
Date: 2024-02-22 12:05:09

The priority goal of PENNY Hungary is to always put budget-friendly and high-quality products in the customers’ baskets. That is why the department store chain will reduce the price of...

Lidl favors customers over the age of 65
Date: 2024-02-12 12:28:32

Customers over the age of 65 can get fresh vegetables and fruits, as well as chilled meat products, 10 percent cheaper. Lidl is committed to providing its customers with the...

Russell Hobbs promotion and sweepstakes dumping at Rossmann
Date: 2023-10-25 12:01:00

Rossmann prepared for the last three months of the year with gift card raffles, free 30-second shopping, an online Halloween pumpkin hunt, half-price Russell Hobbs products and countless valuable prizes....

The 30-year-old Rossmann is waiting for its birthday with toys
Date: 2023-10-03 08:29:33

Rossmann is preparing for the end of the year with a series of marathon-long prize draws: for 3 months – during October, November and December – the drugstore chain celebrates...

Freezes its prices until the end of the SPAR year
Date: 2023-10-02 11:42:26

SPAR is extending the ÁRSTOP Extra Promotion for another three months, and thus the price of 300 products will remain at the price level valid on September 30, 2023. A...

Playfulness and responsibility in promotions
Date: 2023-07-21 14:16:27

On 27 April 2023 Trade magazin organised its “The key to successful promotions” event in Aquincum Hotel Budapest, where the award ceremony of the “Most successful promotion of the year”...

What can we learn from the promotions of 2022?
Date: 2023-07-20 12:55:16

Market researcher Kantar Hoffmann has done an exclusive focus group survey for Trade magazine, on what shoppers think about the promotions that entered the “Most successful promotion of the year”...

Hungarian-owned retail chains: growing gap between Budapest and the rest of the country
Date: 2023-06-15 14:10:16

This article is available for reading in Trade magazin 2023/6-7. Growing gap between Budapest and the country Andreas Christou, managing director of RetailZoom gave a presentation on the market...

NIQ: Consumers are cautious at a global level, so in Europe and Hungary too
Date: 2023-06-14 13:26:36

Csilla Zsigmond-Czikora, head of consulting and analytic insights at NIQ summarised the latest consumption trends for our magazine. 2022 was the year of inflation and Hungary is placed second in...

PENNY awaits its customers with nearly a thousand special offers!
Date: 2023-05-04 11:49:11

PENNY offers its customers literally thousands of promotional product offers, as the department store chain offers nearly 1,000 products with significant discounts every month. The offer, which is updated every...

Auchan significantly reduced the prices of more than 4,000 products for Easter
Date: 2023-04-05 10:59:10

Auchan Hungary will reduce the prices of 4,268 products to be exact during the Easter week. Regular customers with a Loyalty Card have access to even more, four and a...

The price drop does not stop at SPAR
Date: 2023-04-04 11:59:55

Every week, SPAR Hungary makes its offer even more attractive within the framework of the Árzuhanás Promotion. Starting this week, the prices of the following products in the Promotion will...

Budapest press event to promote the consumption of European vegetables and persimmons
Date: 2023-03-28 09:30:56

The “MEDITERRANEAN COMBO” information campaign aimed at promoting the consumption of European fruits and vegetables is entering a more active phase in Hungary. The second promotional press event of the...

The price drop continues at SPAR
Date: 2023-03-27 11:21:48

Every week, SPAR Hungary makes its offer even more attractive within the framework of the Árzuhanás Promotion. Starting this Monday, the prices of the following products participating in the Promotion...

(HU) Aki a Gyulait szereti, az nyerni is szeret!
Date: 2023-03-07 12:38:16

Sorry, this entry is only available in HU....

TrafikTV – where “only the results matter”
Date: 2023-02-28 10:53:07

According to the analysis of RetailZOOM Kft., sales of FMCG products increased by more than 27% in National Tobaccos Shops in 2022, with sales revenue approaching HUF 170bn. TrafikTV has...

Csonka Pici is the face of PENNY’s new PICI prices advertising campaign!
Date: 2023-02-23 20:20:24

One of the leading retail store chains in Hungary started the year with a large-scale marketing and advertising campaign. The promotional campaign called PICI prices draws attention to the wallet-friendly...

The most successful promotion of the year is 2023 – you can still apply for 2 weeks
Date: 2023-02-14 22:30:14

The manufacturer/distributor of the product included in the FMCG promotion and/or the contractor of the promotion can nominate. National promotions that took place between October 1, 2021 and December 31,...

More than 10 tons of collected plastic bottles
Date: 2023-01-30 11:39:55

For the sixth time, Henkel and Rossman have organized their sustainability promotion “Game for a greener future”, with which they support nurseries, kindergartens and schools. Thanks to the activity, Henkel...

Year-end collaboration between Mastercard and SPAR
Date: 2022-12-20 14:24:23

Mastercard and Spar are preparing for the festive season with one of the biggest consumer promotions of the year. The parties believe that just a few occasions are enough to...

Price swing on the playground of inflation
Date: 2022-12-13 10:34:57

At the Business Days conference Ágnes Szűcs-Villányi, NielsenIQ’s regional leader of analytics and the company’s managing director, Erik Vágyi gave a presentation together. They told that the economic situation in...

Jägermeister launches campaign for new intelligent packaging – The Secret is Ice Cold
Date: 2022-10-26 09:29:21

A new promotional campaign from Jägermeister called The Secret is Ice Cold is centred around active and intelligent packaging. It encourages consumers to place Jägermeister bottles in the freezer to...

Cactus switches to more sustainable communication
Date: 2022-10-03 14:00:05

Luxemburg-based retailer Cactus has announced a new, more sustainable marketing and communications strategy. From 1 September the new strategy will see the retailer announce more promotions through the Cactus app,...

This is how SPAR responds to current consumer trends
Date: 2022-09-13 10:25:46

They have little time for cooking, they prefer single, pre-packaged packages, they are health-conscious: they are the so-called “convenience customers”, for whom the team of SPAR and Street Kitchen now...

Rossmann comes up with a new prize game
Date: 2022-09-13 08:48:32

At the beginning of the summer, the drug store chain with the centaur logo came up with a 3-month-long prize draw, in which daily, weekly and grand prizes are drawn....

Weird speech, but there is sense in it – Video of the day
Date: 2022-08-30 08:41:53

OK, it might seem a bit corny to quote Hamlet here, but something very similar came to mind when we saw the pub game in our movie today. Immature, unpredictable...

SPAR is slashing the prices of more than 400 of its products Date: 2024-04-02 12:14:21

Temu pulled the handbrake because of a scandalous action Date: 2024-04-02 10:57:18

Dia earmarks EUR 150m for promotion in 2024 Date: 2024-03-26 13:55:05

Spring greeting Gastrohét Date: 2024-03-05 06:56:47

Now we can buy food up to 40% cheaper Date: 2024-02-22 12:05:09

Lidl favors customers over the age of 65 Date: 2024-02-12 12:28:32

Russell Hobbs promotion and sweepstakes dumping at Rossmann Date: 2023-10-25 12:01:00

The 30-year-old Rossmann is waiting for its birthday with toys Date: 2023-10-03 08:29:33

Freezes its prices until the end of the SPAR year Date: 2023-10-02 11:42:26

Playfulness and responsibility in promotions Date: 2023-07-21 14:16:27

What can we learn from the promotions of 2022? Date: 2023-07-20 12:55:16

Hungarian-owned retail chains: growing gap between Budapest and the rest of the country Date: 2023-06-15 14:10:16

NIQ: Consumers are cautious at a global level, so in Europe and Hungary too Date: 2023-06-14 13:26:36

PENNY awaits its customers with nearly a thousand special offers! Date: 2023-05-04 11:49:11

Auchan significantly reduced the prices of more than 4,000 products for Easter Date: 2023-04-05 10:59:10

The price drop does not stop at SPAR Date: 2023-04-04 11:59:55

Budapest press event to promote the consumption of European vegetables and persimmons Date: 2023-03-28 09:30:56

The price drop continues at SPAR Date: 2023-03-27 11:21:48

(HU) Aki a Gyulait szereti, az nyerni is szeret! Date: 2023-03-07 12:38:16

TrafikTV – where “only the results matter” Date: 2023-02-28 10:53:07

Csonka Pici is the face of PENNY’s new PICI prices advertising campaign! Date: 2023-02-23 20:20:24

The most successful promotion of the year is 2023 – you can still apply for 2 weeks Date: 2023-02-14 22:30:14

More than 10 tons of collected plastic bottles Date: 2023-01-30 11:39:55

Year-end collaboration between Mastercard and SPAR Date: 2022-12-20 14:24:23

Price swing on the playground of inflation Date: 2022-12-13 10:34:57

Jägermeister launches campaign for new intelligent packaging – The Secret is Ice Cold Date: 2022-10-26 09:29:21

Cactus switches to more sustainable communication Date: 2022-10-03 14:00:05

This is how SPAR responds to current consumer trends Date: 2022-09-13 10:25:46

Rossmann comes up with a new prize game Date: 2022-09-13 08:48:32

Weird speech, but there is sense in it – Video of the day Date: 2022-08-30 08:41:53