Tag "promóció"

Heinz rewards those in summer traffic jam

Notorious for its iconic slow pour, Heinz Ketchup partners with Waze and Burger King® to provide those stuck in summer traffic with complimentary Ketchup and Impossible Whopper. Being stuck in...

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Promotions from the shopper’s perspective

On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...

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Promotion war against Amazon

Target and Walmart are facing Amazon head-on, announcing longer sales events that both start on June 20 — a day earlier than Prime Day. Shoppers will benefit for sure. Last year,...

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Magazine: Dancing on ice – with new moves

In 2020 both the pandemic and the relatively chilly early summer worked against the ice cream market. Companies needed to take steps if they wanted to increase sales even in...

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Krispy Kreme gives free doughnut for vaccinated customers – all year long

Krispy Kreme stores worldwide are offering free doughnuts to customers who have been vaccinated against COVID-19. The chain is also offering staff members up to four hours of paid time...

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Successful Foam White Christmas at SPAR

According to Eszter Benedek, managing director of Hungarian Product Nonprofit Kft., their promotion campaign with SPAR was a big success last December. All Hungarian Product trademark bearing products available in...

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(HU) Igyál rá, egyél rá, igyál rá! – A nap képe

Sorry, this entry is only available in Hungarian....

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Pizza and Pepsi party online – fancy up top, pajamas on the bottom

There is no need to give up parties in 2020. True only virtually, Panera and Pepsi are inviting to party pizza lovers in the US. 1,000 lucky ones can win...

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Reál: Successful promotion with Hungarian Product

Hungarian Product Nonprofit Kft. organised a promotion campaign in REÁL stores between 2 and 27 September. Shoppers who purchased minimum two Cerbona Élelmiszergyártó Kft., Detki Keksz Édesipari Kft., Nádudvari Élelmiszer...

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Old world and new world – in the light of promotions

Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the ‘Most successful promotion of the year’ trade day. He started out by analysing the...

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