Tag "promóció"
Tens of millions with one opening tab – the biggest prize draw in XIXO history has started
This summer, XIXO is preparing for a bigger launch than ever: the largest prize game in the brand’s history has been launched, with nearly 9,000 prizes up for grabs, including...
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Promotions, prices, alternatives – promotions and Hungarian households
Tünde Turcsán, managing director of YouGov spoke about how Hungarian consumer attitudes have changed and the role of special promotions at the Day of Promotions conference. She told that in...
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More chances, less hassle: the recipe of a good promotion
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann was one of the speakers at this year’s Day of Promotions. This article is available for reading in Trade magazin...
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Promotion 2025: simplicity, data and experiences
Tamás Barna, owner and managing director of Republic Group was the first presenter on the Day of Promotions. This article is available for reading in Trade magazin 2025/6-7. According to...
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Saving money, searching online, hunting for deals – this is how Europe will shop in 2025
58% of European shoppers still don’t expect their purchasing power to improve – reveals a recent study by Shopfully conducted across eight European countries. The economic sentiment remains cautious, with...
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Airwaves’ new brand campaign inspired by fan feedback
Airwaves, a sugar-free chewing gum brand from Mars, is reaching out to consumers with an integrated campaign inspired by fan feedback. The AIRWAVES. RIDE YOUR WAVE campaign invites you on...
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KOMETA has been renewed – Good food for a good life
Buona vita!, meaning good life, has become the slogan of the KOMETA brand, which also has Italian roots. Along with the brand, the company’s website and the packaging of its...
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Experience and mobility met in the joint promotion by MOL and Mastercard
On 1 December MOL and Mastercard concluded another joint prize game, focusing on the culinary offering of Fresh Corners and the MOL Move app. The cooperation with Mastercard is of...
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Soproni’s “rock” promotion comes to an end
Nearly 23,000 votes were cast by music-loving beer fans in the Soproni beer competition. Participants of the nationwide promotion could win an exclusive Tankcsapda concert for their favourite pub. Out...
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Nisa launches mix-and-match freezer deals to drive shopper engagement
Nisa has kicked off a ‘three for £4’ mix-and-match freezer deal through to 2025, replacing its ‘five for £6’ freezer filler promotion in a bid to drive shopper engagement. The...
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Pockets rattling with change
Tünde Turcsán, managing director of CPS GfK-YouGov gave a presentation at this year’s Business Days conference of Trade magazin. This article is available for reading in Trade magazin 2024/11 Consumer...
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XIXO’s grand prize of 10 million forints was a turning point in the life of the mother of two
After weeks full of excitement, the biggest sweepstakes in the history of XIXO has come to an end. During the promotion, hundreds of thousands of uploads were received, thanks to...
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Promotional Budget Cuts Could Impact EU Fruit And Vegetable Consumption: Freshfel Europe
The European Commission’s plan to redirect funds allotted for the agricultural promotion policy could harm the competitiveness of EU fruit and vegetables and slow down the progress achieved in promoting...
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The legendary Hungarian pub culture would not be complete without Soproni, made using domestic hops
The stakes are high in Soproni’s latest national promotion! The opportunity has arrived for the regular place of consumers to become the scene of an exclusive concert by the band...
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Americans almost only buy bargain foods
For American consumers, the economic situation is increasingly challenging, especially in the food market. Despite high inflation, which has decreased in recent months, the deterioration of purchasing power can still...
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Minimum effort, maximum experience – the ideal promotion for 2024
The Promotion of the Year 2024 competition, organised by Trade magazin, has once again put the world of promotions in the spotlight. This article is available for reading in Trade...
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Promotions are increasingly important
Promotions are becoming increasingly important: in 2023 promotional sales already accounted for 32% of total sales and this figure is expected to increase further in 2024. Tünde Turcsán, managing director...
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A master course in adaptation – how the inflationary environment has influenced the FMCG market
Krisztina Bakonyi-Kovács, senior consultant of GfK-CPS told at the April meeting of the Trade Marketing Club (TMK): the pressure on brands continues to grow. One of the first words that...
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Absolute show kitchen – Picture of the day
The mirror above the work counter ensures (and illustrates) absolute “transparency” and/or cooking classes are often held in this restaurant....
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KOMETA’s spring promotion has begun
KOMETA’s National Spring Promotion starts on May 13, customers can use the Screvo application to hunt for prizes for 8 weeks. The main prize of KOMETA’s spring game, which is...
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A XIXO soft drink can hide up to HUF 10 million
The largest raffle in the history of XIXO has started, within the framework of which valuable prizes will be drawn among the participants for more than two months; for example,...
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SPAR is slashing the prices of more than 400 of its products
Two special offers await customers in SPAR stores! You can save up to 45 percent on the price of some products included in the promotion. On Tuesday, April 2 and...
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Temu pulled the handbrake because of a scandalous action
Responding to user concerns, Temu changed the terms of one of its promotional campaigns that originally asked for overly broad personal information. In the campaign launched in Great Britain, the...
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Dia earmarks EUR 150m for promotion in 2024
Spain’s Dia is earmarking EUR 150m for promotion and discounting in 2024. As part of this, the retailer will make weekly offers on more than 200 products, on which Club...
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Spring greeting Gastrohét
During the week celebrating domestic gastronomy, METRO and its more than 500 partners will lure guests hungry for culinary experiences to restaurants with HUF 5,000 worth of restaurant coupons. The...
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Now we can buy food up to 40% cheaper
The priority goal of PENNY Hungary is to always put budget-friendly and high-quality products in the customers’ baskets. That is why the department store chain will reduce the price of...
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Lidl favors customers over the age of 65
Customers over the age of 65 can get fresh vegetables and fruits, as well as chilled meat products, 10 percent cheaper. Lidl is committed to providing its customers with the...
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Russell Hobbs promotion and sweepstakes dumping at Rossmann
Rossmann prepared for the last three months of the year with gift card raffles, free 30-second shopping, an online Halloween pumpkin hunt, half-price Russell Hobbs products and countless valuable prizes....
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The 30-year-old Rossmann is waiting for its birthday with toys
Rossmann is preparing for the end of the year with a series of marathon-long prize draws: for 3 months – during October, November and December – the drugstore chain celebrates...
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Freezes its prices until the end of the SPAR year
SPAR is extending the ÁRSTOP Extra Promotion for another three months, and thus the price of 300 products will remain at the price level valid on September 30, 2023. A...
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