Tag "promóció"
Hungarian Product introduces next year’s promotions
Date: 2018-11-13 10:28:46
HUNGARIAN PRODUCT Nonprofit Kft. announced their 2019 promotion campaigns at a marketing forum held for the trademark’s users in Kecskemét. The company also informed that in 2018 they had managed...
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Changing shoppers, changing needs
Date: 2018-09-03 09:53:57
The ‘Most successful promotion of the year’ competition and the related one-day conference give us a special opportunity to get to know shoppers’ opinion directly. In former years the results were...
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Spring POPAI meeting at Unilever
Date: 2018-05-10 20:58:39
Unilever Magyarország was the host of the spring POPAI meeting on 10 May. Gábor Füzes, client manager of dunnhumby introduced the company’s comprehensive concept for making returns. Adrienn Dorogi, head of research...
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What do you put your name on?
Date: 2017-12-06 07:04:05
According to Ferenc Keresztesi, managing director of Present Store Kft., every company – be it small or large – needs to use promotional gifts to make sure that they are...
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Theodora’s successful birthday promotion comes to an end
Date: 2017-10-24 17:12:20
At the end of May 110-year-old Theodora launched a 110-day promotion campaign, which ended on 15 September. Almost 1.3 million codes from Theodora bottle caps were uploaded to the promotional website...
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Price-sensitive consumers and promotions: best friends forever
Date: 2017-08-30 05:16:01
According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...
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Magazine: The most influential retail trends in 2016
Date: 2017-06-16 06:57:06
How did Hungarian FMCG retail perform in 2016? Value sales improved by 2.8 percent if compared with the 2015 level. Volume sales dropped 1.1 percent and prices augmented by 3.9...
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Men are more loyal to their favourite deodorant
Date: 2015-03-25 12:09:56
As the temperature keeps rising, unpleasant body odour and sweating are becoming a problem to many. Viktória Tantics, brand activation manager with Beiersdorf Kft. told our magazine that the company’s...
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A close to 2.2 million euros support for the promotion of wine products in foreign markets
Date: 2015-02-19 11:10:56
The mountain villages can claim nearly 2.2 million euros subsidy for the promotion of viticultural and wine products in third countries between 2015 and 2017. The Minister of Agriculture’s regulation...
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