Nestlé Hungária - Trademagazin

Magazine: BrandFestival: Value creation in the future
Date: 2021-12-10 06:32:40

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

Another major investment in Nestlé’s pet food factory in Bük
Date: 2021-12-06 13:42:53

After the HUF 50-billion development project that was announced a year ago, Nestlé Hungária is starting another big investment in the Bük factory: from a budget of HUF 35 billion...

Magazine: ‘Nobody can do it alone’
Date: 2021-11-11 06:50:05

This title could be the credo of every community that works for shared goals and the members of which support each other in achieving them. Well, the last community I...

Purina GOURMET Revelations
Date: 2021-10-20 08:57:01

GOURMET Revelations is a groundbreaking new innovation in the pet food market. Delicious sauce is dripping down from the top of this reimagined, tasty paté to the delight of pets....

BOCI Christmas candies
Date: 2021-10-05 08:00:42

We are happy to announce that the Christmas of 2021 will bring the debut of BOCI Christmas candies! Three flavours will be available in shops: sour cherry-jelly, coconut and marzipan....

There is no festive season without chocolate
Date: 2021-09-24 10:01:10

In 2020 the end-of-year confectionery market was rather eventful, as the second wave of the pandemic had a negative influence on sales, but the lifting of the restrictions for Christmas...

Sustainable groceries are gaining ground
Date: 2021-09-20 10:47:55

The most important directions in food industry innovation target sustainability trends. According to Attila Vörös, managing director of the Federation of Responsible Food Manufacturers (FÉSZ), during the pandemic companies were...

BOCI chocolates with hazelnut, raisins and bits of jelly
Date: 2021-09-08 08:57:22

Shoppers can choose from three versions of the product, milk chocolate, milk and dark chocolate, and dark chocolate. All three come with hazelnut, raisins and bits of jelly, so that...

Iced coffee is as cool as before
Date: 2021-07-06 10:43:07

In the last few years the iced coffee category was developing nicely and the pandemic didn’t stop this process. According to Brigitta Fekete, FrieslandCampina Hungária Zrt.’s brand manager (Landliebe, Milli),...

(HU) Alig ismerik a csomagolások újrahasznosíthatóságára vonatkozó jelöléseket a magyar fogyasztók
Date: 2021-07-01 10:13:20

Sorry, this entry is only available in HU....

Magazine: Block chocolate is one of the lockdown’s winners
Date: 2021-06-21 07:37:54

According to Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers, Hungary is the land of milk chocolate but in line with the global trend, the dark chocolate segment...

NESCAFÉ 3in1 Classic
Date: 2021-06-15 10:05:51

NESCAFÉ is first testing its paper and paper-based packaging on NESCAFÉ 3in1 Classic 10-item products in Hungary. The product is available in SPAR and INTERSPAR stores and the SPAR Online...

Magazine: Last year’s best promotions rewarded again
Date: 2021-06-08 07:11:41

On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...

New leader at NESCAFÉ Hungary
Date: 2021-06-01 11:08:24

From 1 June, Anna Roche will take over the nescafé business of Nestlé Hungária, who has previously achieved considerable success as Business Manager of Nescafé Dolce Gusto in France. Anna...

Hungarian children eat alarmingly little fruit and vegetables
Date: 2021-05-26 09:18:42

Hungarian children between the age of 4 and 10 consume less vegetables, fruits, dairy products and whole grains than recommended, but their diet contains more fat and salt than necessary,...

Magazine: Milk-like flavours with or without milk
Date: 2021-05-18 07:22:28

Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...

MAGGI Trattoria a Casa product range
Date: 2021-04-28 11:04:16

This spring MAGGI® launches the Trattoría a Casa product range, which perfectly fits into a diverse daily diet. Our new portfolio consists of tasty Italian pasta dishes that can be easily...

Less impulse buying, but the trends continue
Date: 2021-04-19 10:13:13

Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...

(HU) Purina ONE MINI/SMALL Weight Control száraz és nedves kutyaeledel
Date: 2021-03-23 13:21:33

From April new products are available in the Purina ONE range that has been developed especially for small dog breeds. PURINA ONE MINI/SMALL Weight Control / Steril can be given...

BALATON BUMM Mini
Date: 2021-02-17 15:48:47

BALATON has been the favourite wafer bar of Hungarians for decades. Our most popular BUMM flavour is now also available in Mini format: BALATON BUMM Mini 182g contains 9 mini...

KITKAT chocolate tablets
Date: 2021-02-17 15:46:54

KITKAT enters the premium chocolate tablet segment with these special flavours that come with exceptional design. The product is available in three different flavours: Double Chocolate, Caramel Cappuccino and Gourmet...

KITKAT Zebra
Date: 2021-02-17 15:34:03

The brand starts 2021 in the spirit of adventure all over Europe. As part of this it launches KITKAT Zebra, a chocolate bar which is a special combination of dark...

CSR Hungary Summit: COVID has created the opportunity for a new beginning
Date: 2021-01-25 19:23:15

The 2-day CSR Hungary Summit was organised online at the end of last year. On the first day participants discussed many COVID-related issues. Júlia Takács, founder and managing director of...

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
Date: 2020-12-08 09:51:41

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

Lunchtime
Date: 2020-12-04 10:35:33

COVID-19 didn’t change the way we think: health trends keep influencing our diets just like before the virus scare, we are happy to try new dishes and love convenience food....

We can be winners as a team!
Date: 2020-11-10 14:40:22

Our magazine interviewed Gergely Bálint, corporate sales director of Nestlé Hungária. ‘In 2020 the biggest challenge ahead of the company was coping with the uncertainty caused by the coronavirus pandemic....

The chocolate flavour still dominates
Date: 2020-11-10 12:34:51

Market research data indicates that shoppers staying home or wanting to get done with shopping quickly have resulted in a sales decrease in impulse product categories. Milk drinks and iced...

Magazine: No matter when you rise, you will find gold!
Date: 2020-11-04 07:12:23

A nationwide survey by Kellogg’s on the breakfast eating habits of Hungarian families – conducted this spring – has found that the majority of Hungarians say: they skip a healthy...

Will Santa’s bag be full of good things?
Date: 2020-10-06 07:17:12

At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...

Magazine: Whole bean coffee in the spotlight
Date: 2020-09-14 07:05:55

Although coffee sales did slow down a bit in 2019 if compared with the years before that, the sales growth was still 5-6 percent. The premiumisation trend continued: capsule and...

Magazine: BrandFestival: Value creation in the future Date: 2021-12-10 06:32:40

Another major investment in Nestlé’s pet food factory in Bük Date: 2021-12-06 13:42:53

Magazine: ‘Nobody can do it alone’ Date: 2021-11-11 06:50:05

Purina GOURMET Revelations Date: 2021-10-20 08:57:01

BOCI Christmas candies Date: 2021-10-05 08:00:42

There is no festive season without chocolate Date: 2021-09-24 10:01:10

Sustainable groceries are gaining ground Date: 2021-09-20 10:47:55

BOCI chocolates with hazelnut, raisins and bits of jelly Date: 2021-09-08 08:57:22

Iced coffee is as cool as before Date: 2021-07-06 10:43:07

(HU) Alig ismerik a csomagolások újrahasznosíthatóságára vonatkozó jelöléseket a magyar fogyasztók Date: 2021-07-01 10:13:20

Magazine: Block chocolate is one of the lockdown’s winners Date: 2021-06-21 07:37:54

NESCAFÉ 3in1 Classic Date: 2021-06-15 10:05:51

Magazine: Last year’s best promotions rewarded again Date: 2021-06-08 07:11:41

New leader at NESCAFÉ Hungary Date: 2021-06-01 11:08:24

Hungarian children eat alarmingly little fruit and vegetables Date: 2021-05-26 09:18:42

Magazine: Milk-like flavours with or without milk Date: 2021-05-18 07:22:28

MAGGI Trattoria a Casa product range Date: 2021-04-28 11:04:16

Less impulse buying, but the trends continue Date: 2021-04-19 10:13:13

(HU) Purina ONE MINI/SMALL Weight Control száraz és nedves kutyaeledel Date: 2021-03-23 13:21:33

BALATON BUMM Mini Date: 2021-02-17 15:48:47

KITKAT chocolate tablets Date: 2021-02-17 15:46:54

KITKAT Zebra Date: 2021-02-17 15:34:03

CSR Hungary Summit: COVID has created the opportunity for a new beginning Date: 2021-01-25 19:23:15

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3 Date: 2020-12-08 09:51:41

Lunchtime Date: 2020-12-04 10:35:33

We can be winners as a team! Date: 2020-11-10 14:40:22

The chocolate flavour still dominates Date: 2020-11-10 12:34:51

Magazine: No matter when you rise, you will find gold! Date: 2020-11-04 07:12:23

Will Santa’s bag be full of good things? Date: 2020-10-06 07:17:12

Magazine: Whole bean coffee in the spotlight Date: 2020-09-14 07:05:55