Mondelez Hungária - Trademagazin

Sport as a marketing supertool
Date: 2024-05-08 11:39:45

Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...

Chocolate brands are still standing
Date: 2024-04-29 13:35:10

Last year high inflation and rising raw materials prices, especially for cocoa and sugar, affected the chocolate category and forced manufacturers to take steps: almost every market player increased prices....

Milka Hazelnut Creme 85 g
Date: 2024-04-10 08:45:16

Milka milk chocolate made with Alpine milk and a really creamy hazelnut cream filling (36%), coated with fine, smooth Milka chocolate. Contact: Mondelēz Hungária Kft. Krisztina Nagyidai brand manager; web: www.milka.hu...

Small Christmas? Big Christmas!
Date: 2023-08-30 11:51:14

It was a big question before last year’s end-of-year season how much families would tighten their belts when buying sweets for Saint Nicholas Feast Day and Christmas. The answer turned...

Pilóta Keksz is back
Date: 2023-05-19 12:10:19

One of the Hungarians’ favorite biscuits, the Pilot sandwich biscuit, is finally returning to the shops – announced the manufacturer, Mondelez Hungária Kft. At the Székesfehérvár plant of Győri Keksz,...

What has happened to last year’s chocolate rabbit?
Date: 2023-03-03 12:16:16

Usually seasonal confectionery manufacturers make plans based on what happened “in the same period last year”. This year this strategy won’t work, as back at Easter 2022 the inflation hardly...

New executive at the head of Mondelez Hungária
Date: 2023-02-07 11:51:32

From January 2023, Grzegorz Lis will hold the position of managing director of Mondelez Hungária, which produces and distributes Milká, Sport bars and Győri sweet, among others. The Polish specialist...

Chocolates in the spirit of caring
Date: 2022-10-17 10:49:49

Last year was about premiumisation in the praline category, and this trend continued in early 2022 too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager – seasonal and gifting: “I think...

Pilota keksz is missing from the shops, there will still be a shortage of stock for quite some time
Date: 2022-10-05 12:46:38

There have been no Pilóta keksz in Hungarian stores for about a month. Mondelez Hungária Kft., the manufacturer of the popular product, refers to the difficulties affecting their production capacity,...

Surprise, surprise!
Date: 2022-08-28 13:32:08

In 2021 Easter was a strong period for seasonal confectionery products, and value sales increased by double-digit numbers before Christmas too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager of seasonal...

Milka’s softest ever formula already in stores (x)
Date: 2022-08-15 00:15:15

Chocolate design, packaging and formula have been renewed recently – Milka presents its softest chocolate yet with a new design, packaging and bold typography, all of which express the creamy...

Magazine: We snack more, but we also do it more consciously
Date: 2022-05-25 06:54:38

After the pandemic chocolate and wafer bar sales started to grow again in 2021. Krisztina Nagyidai, Mondelez Hungária Kft.’s brand manager (countlines, Czech Republic, Hungary, Slovakia): “Private label sales dropped,...

Sport Ziccer
Date: 2021-11-16 09:04:55

Sport Ziccer is the new product in the Sport bar portfolio. A light Napolitaner with rum and hazelnut filling, in dark chocolate coating sprinkled with hazelnut. It is a real...

Magazine: Block chocolate is one of the lockdown’s winners
Date: 2021-06-21 07:37:54

According to Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers, Hungary is the land of milk chocolate but in line with the global trend, the dark chocolate segment...

Will Santa’s bag be full of good things?
Date: 2020-10-06 07:17:12

At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...

Magazine: No stopping for chocolate tablets!
Date: 2020-05-22 07:16:26

The Hungarian chocolate market is developing dynamically: sales were up 11 percent in 2019 in comparison with 2018. In the same period chocolate tablet sales ‘only’ grew by 6 percent....

Magazine: Chocolate rabbit sales are hopping
Date: 2020-03-13 07:48:35

The late Easter and the growing purchasing power of consumers resulted in a very strong season in the market of chocolate figures last spring. Kitti Végh, brand manager of Nestlé...

Oreo celebrates with cookie dunking world record
Date: 2020-02-10 10:24:52

On 30 January Mondelēz International broadcast a Guinness world record attempt live online: the most people dunking cookies across multiple venues. The successful record attempt was coordinated to celebrate the OREO cookie brand...

Magazine: So many good things
Date: 2019-11-26 10:28:59

The praline category continues its good performance, with sales growing about the confectionery market’s average. We learned from Orsolya Elek, brand manager of Storck Hungária that value sales had...

Magazine: Small bites and big bites
Date: 2019-08-06 07:07:18

Snacks constitute one of the fastest-developing segments in the food industry. The pace of life we live today is so fast that we have meals at different times than in...

Magazine: The battle of rabbits is about to begin
Date: 2019-03-12 07:51:55

While Easter chocolate figure sales grew by 25 percent from 2016 to 2017, in the Easter period of 2018 a sales decline was measured. We learned from Kitti Végh, brand...

Magazine: Until the last breath
Date: 2019-01-21 07:58:17

Chewing gum is one of the star products in the cash register zones of stores, sales of which have been rising in terms of both value and volume recently. Katalin...

Piros Mogyorós is available again
Date: 2019-01-04 11:15:54

In 2014, Mondelez Hungária stopped production of the legendary Hungarian chocolate brand Piros Mogyorós (Red Hazelnut). A Hungarian firm with a strong confectionery and trade experience is now re-establishing its...

Sport as a marketing supertool Date: 2024-05-08 11:39:45

Chocolate brands are still standing Date: 2024-04-29 13:35:10

Milka Hazelnut Creme 85 g Date: 2024-04-10 08:45:16

Small Christmas? Big Christmas! Date: 2023-08-30 11:51:14

Pilóta Keksz is back Date: 2023-05-19 12:10:19

What has happened to last year’s chocolate rabbit? Date: 2023-03-03 12:16:16

New executive at the head of Mondelez Hungária Date: 2023-02-07 11:51:32

Chocolates in the spirit of caring Date: 2022-10-17 10:49:49

Pilota keksz is missing from the shops, there will still be a shortage of stock for quite some time Date: 2022-10-05 12:46:38

Surprise, surprise! Date: 2022-08-28 13:32:08

Milka’s softest ever formula already in stores (x) Date: 2022-08-15 00:15:15

Magazine: We snack more, but we also do it more consciously Date: 2022-05-25 06:54:38

Sport Ziccer Date: 2021-11-16 09:04:55

Magazine: Block chocolate is one of the lockdown’s winners Date: 2021-06-21 07:37:54

Will Santa’s bag be full of good things? Date: 2020-10-06 07:17:12

Magazine: No stopping for chocolate tablets! Date: 2020-05-22 07:16:26

Magazine: Chocolate rabbit sales are hopping Date: 2020-03-13 07:48:35

Oreo celebrates with cookie dunking world record Date: 2020-02-10 10:24:52

Magazine: So many good things Date: 2019-11-26 10:28:59

Magazine: Small bites and big bites Date: 2019-08-06 07:07:18

Magazine: The battle of rabbits is about to begin Date: 2019-03-12 07:51:55

Magazine: Until the last breath Date: 2019-01-21 07:58:17

Piros Mogyorós is available again Date: 2019-01-04 11:15:54