Tag "Magyar Édességgyártók Szövetsége"

We are longing for a sweet life

Gábor Intődy, secretary general of the Association of Hungarian Confectionery Manufacturers told us that the confectionery category is clearly becoming more expensive, mainly due to the inflationary environment, higher raw...

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Christmas brings new hope for the candy market

The year 2023 did not bring a golden year for the confectionary industry, in principle it took place in the shadow of inflation and declining sales figures. However, according to...

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Milk chocolate candy is still the most popular

About 8 million chocolate Santas are sold in Hungary every year, according to the latest overview of the National Chamber of Agrarian Economy. Filled with candy, two-layered, two-flavored, sugar-free –...

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Explosive candy and golden dumplings are also available, but jelly candy is still the most popular

Szaloncukor is a traditionally popular product of the Advent season. According to the map of the National Chamber of Agrarian Economy (NAK), each household buys 1 kilo of brown sugar...

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The sale of szaloncukor, which is made in more and more different flavors, is increasing every year

The turnover of szaloncukor, one of the most popular seasonal products of the Christmas period, is increasing every year, and although it is available in more and more different flavors,...

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Small Christmas? Big Christmas!

It was a big question before last year’s end-of-year season how much families would tighten their belts when buying sweets for Saint Nicholas Feast Day and Christmas. The answer turned...

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From the summer round table discussion of the Association of Hungarian Confectionery Manufacturers

When biting into the funnel during ice cream, hardly anyone thinks of a sacrifice, even though the name of the wafer comes from the Latin hostia, and the product itself...

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The (not so) sweet life

Rising production costs have left their mark on the confectionery market, but the good news is that there has been no major contraction, as giving gifts and rewarding ourselves don’t...

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The winners of the “Az Év Szalonukra 2022” award have been selected

This year, the Szaloncukor of the Year competition was organized again as a civic initiative. All small and large domestic manufacturers were invited to the competition. The manufacturers were free...

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Dark times are coming to the confectionery industry, Christmas will be a big challenge

Many Hungarian favorites may disappear from store shelves this year, like Pilóta keksz, because every element of the confectionery industry is affected by the severe food crisis and brutal inflation....

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Surprise, surprise!

In 2021 Easter was a strong period for seasonal confectionery products, and value sales increased by double-digit numbers before Christmas too.  Lilla Kelemen, Nestlé Hungária Kft.’s brand manager of seasonal...

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Hot summer with ice cream

The ice cream market, which stagnated during the pandemic years, has barely recovered, and it already has to deal with another, even more complex crisis, pointed out the Association of...

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Innovation Award 2021

At this year’s SIRHA trade show we won the Innovation Award of the Association of Hungarian Confectionery Manufacturers, for our sugar-free lolly with vitamin C. F&F Kft. is 100% Hungarian-owned...

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(HU) A boldogsághormonért nyúlunk oda impulzívan az édességekhez

Sorry, this entry is only available in Hungarian....

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Magazine: We need sweets even when times are hard!

According to the Association of Hungarian Confectionery Manufacturers, by the end of 2020 the confectionery market managed to recover from the shock it had suffered before Easter.  Secretary general Gábor...

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Confectionery industry reacts to challenges with innovating

Innovation work didn’t stop during the pandemic period either, on the contrary, it gained momentum – it was revealed at a press event of the Association of Hungarian Confectionery Manufacturers...

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Hot summer: the latest trends and products in the sweets market

Innovation in the confectionery industry was not suspended during the epidemic – on the contrary, product development accelerated, according to the summer press event of the Association of Hungarian Confectionery...

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Magazine: Block chocolate is one of the lockdown’s winners

According to Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers, Hungary is the land of milk chocolate but in line with the global trend, the dark chocolate segment...

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Sweets Innovation Award for Rimóczi-Art

Rimóczi-Art Kft. in Lajosmizse won the Sweets Innovation Award of the Association of Hungarian Sweets Manufacturers with its innovation of “Santa in Mask”. The Association has established the award to...

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Confectionery manufacturers may see a decline in Christmas candy sales this year

The turnover of confectionery related to the Christmas season may decrease by ten percent to 9-9.5 billion HUF this year, and the domestic confectionery market is expected to decline by...

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Santa Claus will be more successful than the bunny, the candy makers hope

Although they expect a drop in sales, domestic confectioners are confident that the turnover of seasonal sweets, chocolate figures and Christmas candy linked to Santa Claus and Christmas can approach...

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Pandemic-proof muesli

In mid-October the experts of the Association of Hungarian Confectionery Manufacturers (MÉSZ) discussed at a trade event how the muesli category continues to perform very well. President Sándor Sánta spoke...

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Muesli is immune to the economic effects of a coronavirus pandemic

Although the economic impact of the coronavirus pandemic has led to declining sales in several confectionery product categories, muesli, which has consistently shown the fastest growth with biscuits in the...

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Will Santa’s bag be full of good things?

At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...

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The Hungarian chewing gum is fifty years old

Archaeological finds prove that humanity has been chewing for at least five thousand years. The oldest monument to date, a piece of tar made from birch bark and containing traces...

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Muesli, biscuits and snacks could be your Easter favorite this year

On the Hungarian market, 800 tons of Easter sweets are consumed annually, worth about 5 billion HUF, mainly chocolate rabbits and chocolate eggs. The Easter confectionery market has always grown...

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Magazine: ‘Superfoods’ are becoming more popular among confectionery products too

Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers informed that there are approximately 250 confectionery product manufacturers in Hungary, and these employ about 5,000 people. The combined sales...

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ISM Cologne: tradition and innovation, fruits, proteins, free and sweet

The world’s largest confectionery expo, ISM Cologne, which celebrated its 50th anniversary, closed its doors on 5 February. The anniversary event received 37,000 professional visitors from 148 countries and hosted...

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Confectionery association asks for support for SMEs

The Association of Hungarian Confectionery Manufacturers has published a press release, which says that the Hungarian confectionery sector can only remain competitive and maintain its export performance if SMEs are...

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Magazine: Summer heat doesn’t make biscuits sweat

On 25 July the Association of Hungarian Confectionery Manufacturers (MÉSZ) – in cooperation with the Hungarian Museum of Trade and Tourism (MKVM) – gave a press conference about the latest...

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