Tag "kutatás"

The state spends the most on advertising

Contrary to earlier pessimistic expectations, the Hungarian advertising market started to grow last year – similarly to other Central and Eastern European countries. Thanks mainly to public spending. In Hungary,...

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A fifth of domestic enterprises would overcome the challenges of the crisis with digitization

Hungarian businesses are predicting a difficult year for themselves: according to a recent study, they fear not so much the prolongation of the war situation or the energy crisis, but...

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Research: Hungarian employees are mostly supportive of people with disabilities

Almost half of the majority of employees have already worked with people with disabilities and most of them have positive experiences with working together. More than half of these employees...

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67% of Hungarians spend less than HUF 30,000 for Christmas this year

The effect of inflation has a strong influence on the budget for gifts this year: 53% of those surveyed said that they will spend less on gifts this year than...

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Crisis here or there, the proportion and number of the hyper-rich continued to grow

In terms of growth rate, Europe overtakes the Asia and Pacific region in second place, while North America remained on the growth path. A global epidemic here, the economic difficulties...

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According to a research, company managers would avoid the recession with company acquisitions

Every second leader plans to acquire a company within a year, and sustainability will be critical to maintaining competitiveness, according to the global research of the international consulting company EY....

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Replanning consumers, replanning retailers

A 1,000-respondent survey conducted by KPMG in the summer of 2022, titled “Consumer Pulse Survey”, has found that rising prices made consumers change their shopping habits: they now spend their...

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Opten: The liquidation procedures have stalled! Does it indicate insolvency or an aftereffect of Covid?

Changes in liquidation procedures dominate the company trend in October, with the number of initiated procedures exceeding 1,000. This is almost four times more than the same period of the...

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Black Friday set a record all over the world

Crisis here or there, according to Shopify data, $1.3 million was spent online every minute worldwide on Black Friday. By 6 p.m. ET (midnight Hungarian time), shoppers had spent $7.28...

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Oracle Retail: Many people are planning to spend Christmas on credit this year

Nearly 55% of shoppers said they would spend less overall due to current economic factors, and 68% said they would consider in-store credit to cover the cost of gifts. 42%...

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Cultivated meat consumption is increasing in Western Europe

A recent survey has revealed that consumers are shifting to meat alternatives, often choosing plant-based products instead. In the survey 4,096 people were interviewed across Germany, France, Italy and Spain about their...

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Consumer spending focuses on experiences and basic needs

Mastercard Economics Institute’s “Shifting Wallets” survey analysed how much consumers stick with their habits which give them comfort, experiences or both. The study sets out to answer three key questions...

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More than half of Hungarians have a sweet tooth, this is what sells best in stores

Six out of ten prefer the sweet taste, the second most popular taste is salty, which is the favorite of every fourth Hungarian. This and many other interesting facts came...

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Inflation will slow next year, but food and energy prices will remain high

The players of the global corporate sector are increasingly pessimistic about the global economic outlook, and the mood is especially gloomy in Europe – according to the fourth quarter global...

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Climate, water and food security fears appear on the consumer radar

Consumers are more worried about climate change today than ever before. According to new research results from the 2022 Mintel Consulting Sustainability Barometer, the number of global consumers citing climate...

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Ipsos: moderate interest in Qatar World Cup

Ipsos’ study of the global reception of the upcoming soccer World Cup in 34 countries. The Arab world, Asia, and South America are visibly moved by the event, on the...

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Hungarians are open to trying meat alternatives

A representative online survey conducted by Pápai Hús Kft. in September 2022 revealed: every fifth person follows some kind of diet in Hungary, 16% of them say they are vegetarian...

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Strengthening events industry

A global forecast by American Express on the events industry for 2023 interviewed 580 event organisers in 23 countries. 77% of respondents are optimistic about the situation in the industry,...

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41 percent of Hungarians have no disposable income

Ominous trends emerge from the latest representative research by Generali Biztosító, which deals with the general awareness of the domestic population aged 18-65, as well as their savings and expectations...

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Újszászi Bogár László: a smiling face makes people eat and buy more

The experiment of Piotr Winkielman, a researcher at the University of California, San Diego, and Kent C. Berridge, who works at the University of Michigan, shows that the sight of...

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Bulk shopping costs HUF 50,000-80,000 more per month

Food inflation is already at 35.2 percent in Hungary. According to a recent study, an average family spends HUF 50,000-80,000 more on shopping than it did a year ago. According...

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Corvinus research: how ecologically unsustainable are households in the Budapest urban area?

From an ecological point of view, Budapest and its surroundings are amazingly unsustainable: the ecological footprint related to the household consumption of a resident of the capital is 2.5 global...

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Gfk: The average purchasing power per capita in Europe in 2022 is 16,344 euros

However, there are significant differences between the 42 countries: people in Liechtenstein, Switzerland and Luxembourg have significantly higher purchasing power than in the rest of Europe, while Kosovo, Moldova and...

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According to the KPMG 2022 CEO Outlook research, leaders of large global companies stick to long-term goals

According to the KPMG 2022 CEO Outlook, eight out of ten CEOs of the world’s largest companies expect an economic downturn in the next 12 months. However, half of the...

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K&H: Domestic family-owned companies face challenges

After successfully overcoming the uncertainties caused by the coronavirus and the Russian-Ukrainian conflict, the continuous rise in prices may now bring a change of attitude to domestic family-owned companies. Inflation...

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Intrum survey: the majority of households are affected by the utility increase, a quarter of them are at risk

On average, the respondents expect an increase in costs of HUF 26,000 per month due to the amendment of the utility reduction rules, the expenses of households with the lowest...

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Coface: what to expect on the Hungarian fuel market?

European countries have already faced rising inflation, but prices may get another boost – according to the analysis of the credit insurance company Coface, in which the development of raw...

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Traffic light eco-ratings on menus prompt vegetarian choices

A traffic light system rating the eco-friendliness of food on delivery app menus influences vegetarian choices, according to a new study. Conducted by the University of Bristol, of 1,399 adults...

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Bakery products end up in the bin the most, durable food and meat the least

The vast majority of Hungarians consider themselves to be conscious consumers, despite this, 59% of our compatriots throw away food, and 23% especially a lot – according to the data...

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Plant-based food sales rise, but meat sales not affected

UK’s craving for meat is not affected by campaigns for plant-based alternatives, according to new research by the University of Surrey. The study looked at UK supermarket sales during the...

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