K&H: What worries the citizens of the world?
The term “sustainability” has entered the vocabulary of everyday life. According to a research covering 34 countries, among the problems that concern people, the most frequently used concepts – such as “environmental protection”, “waste”, “climate change” and “affordable and clean energy” – are all closely related to the issue of sustainability. According to Suba Levente, sustainability program manager of the K&H Group, every individual and company must first start the change within themselves.
“What’s Worrying the World?” The market research company Ipsos conducted a survey in 34 countries with ). The research made it clear that people focus most on the immediate concerns that affect them on a day-to-day basis.
On average worldwide, providing “affordable and clean energy” is the number one issue (26 percent). The focus then shifts to core social issues: “eradicating poverty and reducing inequality” and “ensuring good health and well-being for all” (both 23 percent). The Hungarian data are in line with the indicators measured globally – although understandably – Hungarians consider “affordable and clean energy” far above the world average (36 percent).
Related news
What do shoppers say about the new retail tools?
At the beginning of the year, Consumer Panel Hungary GfK–YouGov asked panel…
Read more >KPMG: The perception of brands may suffer due to falling living standards
According to the global research of KPMG Customer Experience Excellence,…
Read more >This is what the youngest customer group spends on
Two-thirds of the 14-18-year-olds receive an average of HUF 22,000…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >