Parents of Gen Alpha seek health – and fast food
A majority of parents with Gen Alpha children (age 9 and under) say it’s important to buy fruits, vegetables and other healthy food, but going to McDonald’s is another common occurrence, according to a survey released in March by Morning Consult.
A Washington-based market research company, Morning Consult in December surveyed 2,000 parents of Gen Alpha children and 1,000 parents with children age 18 and under.
When asked what was “very important” when thinking about foods and drinks to buy for their children, 66% of Gen Alpha parents said fruits and vegetables, which was followed by fresh foods and a variety of foods, both at 53%. Limiting sugary drinks at 46% and limiting sugar consumption at 39% were other top answers.
Thirty-six percent of Gen Alpha parents said it was very important to limit fast food, but 43% said their children eat fast food at least weekly. Forty-four percent of Gen Alpha parents who make at least $100,000 annually said they dine out weekly, which compared to 23% of the Gen Alpha parents who make less than $50,000.
When the Gen Alpha parents were asked if their children had a favorite restaurant, McDonald’s garnered mentions in 37% of open-ended, unaided responses. Seven percent mentioned pizza restaurants with responses divided among brands like Domino’s, Pizza Hut and Papa Johns.
Related news
Although it’s important, we just want to quickly find out about meals at work
The majority of Hungarians are aware that eating during the…
Read more >Burger King opened its fifty-seventh restaurant in Nagykanizsa
Burger King opened its 57th restaurant in the country and…
Read more >Digimeter 2024: Reorganization instead of digital catch-up
After 2020, 2021 and 2022, Digiméter assessed the level of…
Read more >Related news
Hungary has plenty of work to do in the regional “long-distance running”
Based on the ten- and twenty-year trends – one of…
Read more >Consumers hate “dynamic pricing”.
In the past period, customers had to familiarize themselves with…
Read more >NGM State Secretary: the ESG Act strengthens the competitiveness of Hungarian businesses
The aim of the law defining the framework for responsible…
Read more >