Tag "kutatás"

What do shoppers say about the new retail tools?

At the beginning of the year, Consumer Panel Hungary GfK–YouGov asked panel members about their online shopping habits, shopping apps and payment methods, and also presented some retail innovations. This article is...

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KPMG: The perception of brands may suffer due to falling living standards

According to the global research of KPMG Customer Experience Excellence, consumer satisfaction has worsened in the past year according to all aspects examined. The global livelihood crisis is primarily behind...

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Mobile payment is now a daily routine for Hungarian students

Mastercard has conducted a survey among young Hungarians about their financial habits, personal motivations and goals for the second time. This article is available for reading in Trade magazin 2024/4...

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Scientists prove drinking good wine ‘makes you happier’

Drinking high quality wine really does make you feel happier, a scientific study found following an event in Pisa, Italy. The National Research Council of Italy study reported in the...

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Europe non-alcoholic market could grow to €15.4bn

The Europe non-alcoholic wine and beer market size reached €8.6bn in 2023 as consumers continued to buy into the category. According to research by The International Market Analysis Research and...

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Research: we fear bad Easter ham

For Hungarians, Easter is still considered a holiday celebrated at home, with family, of which traditional foods, such as Easter ham, are an essential part. The representative research commissioned by...

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EY: The world economy is not spinning, but company managers are optimistic

The majority of CEOs expect profit growth this year, despite the unfavorable global economic environment, according to EY’s latest international survey of 1,200 CEOs in 21 countries, including France, Germany,...

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Plant-based nutrition

Last October the National Association of Plant Based Food Manufacturers and Distributors (NÉGYOSZ) and Trend International Kft. did a nationwide representative survey on the attitudes of domestic consumers regarding their...

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KPMG: Female senior managers adapted surprisingly quickly to the polycrisis

Despite their increased workload, female senior managers are optimistic about company growth, social change, gender equality and their own careers. The majority have adapted to the current polycrisis and are...

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Can the retail and FMCG sectors cope with the salary competition in 2024?

Randstad’s HR Trend research looks at the economic expectations, recruitment plans and changes in benefits packages of 350 from our partner companies, representing various sizes and backgrounds. This article is...

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We walk for kilometers in the malls if the coupon sale is big enough – domestic survey

In general, customers spend 2-3 hours in shopping centers for coupon deals and even stand in line in stores if the discount on the selected product is big enough, Etele...

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Randstad HR Trends: Should our jobs be afraid of AI?

Although more and more people around the world are using artificial intelligence (AI) in their work, almost half of the top managers in Hungary do not yet see clearly the...

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GVH proposes a multilevel sustainability labelling system

Green advertising messages are often unclear and confusing, and a significant proportion of consumers aren’t aware of the exact content and meaning of certain claims and labels – these are...

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Seven out of ten Hungarians see fruit and vegetables as the key to a healthy diet

Consumers who pay special attention to following a healthy diet say they have become 5% more critical of red meat in a year, and there are almost no Hungarians who...

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Majority Of Europeans Consider Ultra-Processed Foods Unhealthy, Study Finds

The majority of European consumers (65%) believe that ultra-processed food items are unhealthy and will cause health issues later in life, according to a new study conducted by the EIT...

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Randstad on “HR Trends 2024”: gaping gap between salary demand and planned salary increase

On February 1, Randstad published the first details of the “HR Trends 2024” research. The research conducted by interviewing the top managers of more than 350 domestic companies operating in...

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In a few years, everybody will be in big trouble on the job market if they don’t learn how to “prompt

In 2023, artificial intelligence exploded into our everyday life, and today almost everyone is speculating whether AI can take their jobs. For the time being, companies are rather groping about...

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Cheap artificial meat available to anyone is coming to the stores

Meat production and the associated emissions are becoming more and more worrying, but at the same time, laboratory meat production can be a potential solution to the problem. According to...

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The solvency of the population may slowly return to the pre-war level

In the last quarter of last year, the solvency of Hungarian households rose again, although the decline of recent years has not yet been reversed, according to the new solvency...

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National research on the big firsts of our lives was commissioned by the Hungarian McDonald’s

According to more than two-thirds of Hungarians, first love is the most memorable life event – a nationwide survey revealed. The importance of human relationships is obvious: in addition to...

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VOSZ Barometer: the decrease in purchasing power shocked SMEs in 2023

According to the data of the 2023 fourth quarter survey completed on behalf of the National Association of Entrepreneurs and Employers (VOSZ), the business mood continued to deteriorate, this time...

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Kristóf Szalay-Bobrovniczky: the development of the armed forces also requires the latest research in nutrition and food science

The development of the Hungarian armed forces also requires the latest research in nutrition and food science, both in terms of recruitment, retention and personnel support, the Minister of National...

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Shift to modern grocery consumption slows down

Spending in modern grocery, including the online channel, slowed down in the fastest-growing markets as the growth of modern grocery networks “failed to keep pace” with other channels amidst the...

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K&H: middle-aged Hungarians are less afraid of inflation

For the time being, Hungarians do not expect a significant decrease in inflation, but the situation has improved to the extent that, compared to 87 percent at the beginning of...

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Green statements in communication, such is the domestic situation in the field of greenwashing

Consumers’ purchasing decisions are increasingly influenced, but the real content of green claims and environmental labels still needs to be interpreted. The Economic Competition Authority would force companies to communicate...

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IFF, Unilever and Dutch food scientists ally on plant-based flavor profiles

International Flavors & Fragrances (IFF) has spearheaded a collaborative four-year research initiative with Unilever and Wageningen University & Research (WUR) in protein-flavor interactions to address flavor challenges in plant-based meat...

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The plastic content of bottled water is many times higher than previously thought

Bottled water, which many choose as a healthy alternative, may contain up to 100 times more micro- and nanoplastics than previously thought, according to a new study. The results were...

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Who saves how in the region? We’ll show you!

Out of the six examined countries in the Eastern-Central European region, the proportion of those who feel that their financial situation has improved recently has increased the most in Romania,...

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K&H: how much pocket money do young people receive?

On average, young people between the ages of 14 and 18 receive HUF 22,000 in pocket money per month from their parents, according to a survey of the financial situation...

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K&H: how much do young people spend on gifts?

The majority of young people, 84 percent, plan to give gifts to their loved ones at Christmas. They spend an average of HUF 40,000 on gifts this year, compared to...

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