kutatás - Trademagazin

K&H: the savings opportunities of young people are decreasing
Date: 2023-04-10 08:17:14

Young people are less and less able to put money aside: in the first quarter of this year, barely 50 percent of them had a reserve, compared to the 56-60...

Coface: The number of insolvency proceedings in Hungary has increased
Date: 2023-04-05 08:22:10

Almost twice as many liquidation proceedings were initiated against Hungarian-based companies in 2022 than a year earlier, according to an analysis by Coface, one of the world’s largest credit insurers....

Children’s toys under HUF 6,500 are the most popular at Easter
Date: 2023-04-04 08:15:21

This year, the bunny will bring sweets, toys and storybooks to most places on Easter, based on recent research by REGIO JÁTÉK. According to its own sales data, Hungarian families...

Flavored coffees are extremely popular in Hungary
Date: 2023-03-30 11:28:34

Coffees enriched with various aromas are mostly consumed with milk by coffee lovers, especially in moments when they want to slow down, relax and have some time for themselves. Nespresso’s...

Parents of Gen Alpha seek health – and fast food
Date: 2023-03-29 09:04:06

A majority of parents with Gen Alpha children (age 9 and under) say it’s important to buy fruits, vegetables and other healthy food, but going to McDonald’s is another common...

Research: the elderly are more environmentally conscious when buying drugstore products
Date: 2023-03-23 11:40:20

The Hungarian population is price sensitive, somewhat skeptical and not really informed about environmentally friendly cosmetic and hygiene products. Protecting animals for young people and minimizing waste is more important...

Small businesses are reviewing their business strategy, according to a study
Date: 2023-03-20 10:53:10

The biggest challenge for the majority of small businesses is the rise in energy and raw material prices, as well as the economic environment, which is why they are revising...

An important milestone is the presentation of the joint research plans of the Bioeast countries
Date: 2023-03-17 10:51:00

The BIOEAST initiative with the participation of 11 Central and Eastern European ministries of agriculture presented its macro-regional research and innovation agenda in Warsaw. The proposal formulates the common knowledge...

KPMG: growing shopper consciousness
Date: 2023-03-06 18:41:25

KPMG’s “Me, my life, my wallet” study classified consumers into six categories, based on how important sustainability values are to them, and how this is reflected in their behaviour. Moderates...

Facebook is the top marketing tool for SMEs
Date: 2023-03-06 15:28:00

According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...

Mastercard says shoppers buy less but shop more often
Date: 2023-03-06 15:17:15

According to a forecast for 2023 by the Mastercard Economics Institute, shoppers will have to change the contents of their shopping baskets if they wish to keep up with the...

Where is the line drawn: when do we talk about excessive shopping?
Date: 2023-03-03 10:06:31

For many of us, the beginning of the year is about renewal, starting over, and getting rid of our bad habits. Yet this is in interesting contrast to the end...

Randstad on “HR Trends 2023”: unrealistic salary demands and little experience remain the biggest HR challenges
Date: 2023-02-28 10:33:48

On February 20, Randstad published the first details of the “HR Trends 2023” research. The research conducted with the participation of nearly 250, mostly medium-sized and large companies, revealed: only...

A comprehensive research was carried out by the Tej Terektánács
Date: 2023-02-15 11:35:38

On behalf of the Tej Terméktanács, Trend International Market Research Kft. carried out the research entitled “Rögös turó as quality system recognition in Hungary”, the focus of which is on...

Couples plan their finances together
Date: 2023-02-14 10:10:09

More than half of those living in a relationship, 57 percent, live in a joint bank account with their partner, approximately the same proportion of partners also have a joint...

It is now the cheapest grocery chain according to consumers
Date: 2023-02-13 13:31:11

Two German supermarket chains are in the lead, and the most expensive are Hungarian grocery chains. According to customers, Lidl is the cheapest FMCG chain in Hungary in 2023, the...

Hungarian-Algerian agricultural relations must be further strengthened
Date: 2023-02-09 09:00:07

In order to ensure a safe food supply, it is extremely important for our country to get to know Algeria’s production experience and technologies, said Minister of Agriculture István Nagy,...

K&H: What worries the citizens of the world?
Date: 2023-02-08 11:37:16

The term “sustainability” has entered the vocabulary of everyday life. According to a research covering 34 countries, among the problems that concern people, the most frequently used concepts – such...

This is what companies are investing in in 2023: the focus is on technology and the supply chain
Date: 2023-02-07 11:36:39

Faced with economic headwinds, companies are cautious about investments. At the same time, 43% of businesses plan to increase investments in the supply chain, while 39% want to increase investments...

More vegan products, the same amount of meat
Date: 2023-02-03 11:14:39

Researchers say supermarkets “play an important role” in encouraging consumers to choose plant-based foods. What is more, during Veganuary 2021 the researchers at the University of Surrey discovered: while the...

Hungarians can put less aside, many save in the “recession fund”.
Date: 2023-02-01 11:37:12

Compared to the previous year and the European average, the saving habits of Hungarians have not changed significantly, although they are less and less able to put aside money due...

These are the trends that can be the key to the success of small businesses in 2023 in Hungary as well
Date: 2023-01-31 11:45:13

Whether it’s managing our finances or paying a bill, we’re used to speed, efficiency, convenience and security. The same cannot always be said of the day-to-day life of small businesses,...

Can I get you anything for dessert?
Date: 2023-01-22 10:25:16

In November Technomic published the results of its global survey on restaurant deserts. We can learn from the Dessert Global Menu Category Report that ice cream is the first-choice dessert,...

Nutritious soy-based meat substitute
Date: 2023-01-17 10:35:28

Wageningen University and Unilever have implemented joint research. This has found that soybean meal, concentrate and isolate must be subjected to post-processing procedures to produce textured fibrous vegan meat, which...

Hungarians don’t skimp on eating meat
Date: 2023-01-16 11:16:44

People are willing to save on utilities, but only a few are willing to save on meat, according to a representative survey conducted by the Human-Environment Transaction Institute of ELTE...

According to KPMG, customers are increasingly aware of environmental and social responsibility
Date: 2023-01-12 10:31:00

The pandemic has forced companies to examine their social responsibility and role – the environmental effects are also driving customers towards more conscious decisions. Systemic changes in consumer behavior were...

How many times and how was each store chain mentioned on the Internet last year?
Date: 2023-01-10 17:09:24

Since the outbreak of the coronavirus epidemic, our lives have changed enormously, which has not left our shopping habits untouched either. A lot has changed since 2020, and the supply...

Aldi, Lidl, Tesco, Spar? Research is launched to find the cheapest place to shop
Date: 2023-01-09 11:37:40

The Financial Center and the University of Debrecen are launching joint research. As part of the research, consumers are asked which food chain stores they can shop at the cheapest...

K&H agricultural research: the sector is receptive to innovation and digital development
Date: 2023-01-09 10:32:19

The agricultural sector is receptive to innovation and digital development, but at the same time, farmers tend to be more cautious when it comes to application, K&H told MTI on...

Ipsos research: inflation is already our number one fear
Date: 2023-01-06 10:06:42

Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over 10 years of data to place...

K&H: the savings opportunities of young people are decreasing Date: 2023-04-10 08:17:14

Coface: The number of insolvency proceedings in Hungary has increased Date: 2023-04-05 08:22:10

Children’s toys under HUF 6,500 are the most popular at Easter Date: 2023-04-04 08:15:21

Flavored coffees are extremely popular in Hungary Date: 2023-03-30 11:28:34

Parents of Gen Alpha seek health – and fast food Date: 2023-03-29 09:04:06

Research: the elderly are more environmentally conscious when buying drugstore products Date: 2023-03-23 11:40:20

Small businesses are reviewing their business strategy, according to a study Date: 2023-03-20 10:53:10

An important milestone is the presentation of the joint research plans of the Bioeast countries Date: 2023-03-17 10:51:00

KPMG: growing shopper consciousness Date: 2023-03-06 18:41:25

Facebook is the top marketing tool for SMEs Date: 2023-03-06 15:28:00

Mastercard says shoppers buy less but shop more often Date: 2023-03-06 15:17:15

Where is the line drawn: when do we talk about excessive shopping? Date: 2023-03-03 10:06:31

Randstad on “HR Trends 2023”: unrealistic salary demands and little experience remain the biggest HR challenges Date: 2023-02-28 10:33:48

A comprehensive research was carried out by the Tej Terektánács Date: 2023-02-15 11:35:38

Couples plan their finances together Date: 2023-02-14 10:10:09

It is now the cheapest grocery chain according to consumers Date: 2023-02-13 13:31:11

Hungarian-Algerian agricultural relations must be further strengthened Date: 2023-02-09 09:00:07

K&H: What worries the citizens of the world? Date: 2023-02-08 11:37:16

This is what companies are investing in in 2023: the focus is on technology and the supply chain Date: 2023-02-07 11:36:39

More vegan products, the same amount of meat Date: 2023-02-03 11:14:39

Hungarians can put less aside, many save in the “recession fund”. Date: 2023-02-01 11:37:12

These are the trends that can be the key to the success of small businesses in 2023 in Hungary as well Date: 2023-01-31 11:45:13

Can I get you anything for dessert? Date: 2023-01-22 10:25:16

Nutritious soy-based meat substitute Date: 2023-01-17 10:35:28

Hungarians don’t skimp on eating meat Date: 2023-01-16 11:16:44

According to KPMG, customers are increasingly aware of environmental and social responsibility Date: 2023-01-12 10:31:00

How many times and how was each store chain mentioned on the Internet last year? Date: 2023-01-10 17:09:24

Aldi, Lidl, Tesco, Spar? Research is launched to find the cheapest place to shop Date: 2023-01-09 11:37:40

K&H agricultural research: the sector is receptive to innovation and digital development Date: 2023-01-09 10:32:19

Ipsos research: inflation is already our number one fear Date: 2023-01-06 10:06:42