GVH proposes a multilevel sustainability labelling system

GVH’s research revealed that “green” messages are less common in advertising, appearing mostly on websites and product packaging. The vast majority of claims focus only on packaging, and around 40% of ads with sustainability-themed content focused exclusively on building an environmentally conscious brand image. GVH’s recommendation to legislators is to develop a multilevel, state-regulated labelling system for sustainability and environmental impacts. In the long run, this could increase consumer confidence and help to make choices that are truly beneficial to people and the environment. //